Post on 12-Jul-2015
Finding CustomersBy Having Them Find You First.
Can We Get Real For A Minute?
This Talks BIG Idea.
Start digital conversations with potential buyers by
creating something awesome and getting it in front of
them where they already are.
Get their permission to talk to them by giving them even
more in exchange for their contact information.
Always give more. People buy from people they
like and trust.
Let’s Talk Networking
OMG.Opportunity!
who?
what?
where?
when?
why?
how?
Some Social Media Statistics
The Biggest
& Most Effective
Business Growth
Networking Event
EVER CREATED
Is In Your Office.
The Biggest
& Most Effective
Business Growth
Networking Event
EVER CREATED
Is In Your Living Room.
The Biggest
& Most Effective
Business Growth
Networking Event
EVER CREATED
Is In Your Local Cafe.
The Biggest
& Most Effective
Business Growth
Networking Event
EVER CREATED
Is In Your Computer.
The Biggest
& Most Effective
Business Growth
Networking Event
EVER CREATED
Is In Your Phone.
AFTER You Know Your Personas
Research What They Love
& Make it.
Making Great Stuff Isn’t About The
Green Backs.
Content For The Linkerati
vs.
Content For Customers
Make Stuff Your Personas LoveHow Do I Know?
HelloFlo
AARP
VW AD?
Blogs are designed to create a community
around this amazing content you’re going to
develop.
Stop crapping on your blogs – creating
simply to create.
(But this talk isn’t about Content)
The Sites Your Customers Love.
https://www.quantcast.com/planner#&sc=1&mr=100000&rs2=-1
The Sites Your Customers Love.
http://www.semrush.com/info/jobapplicationcenter.com+(by+organic_organic)
Opportunities With Those Sites:
Paid Display Ads |
Be A Guest Writer |
PR (Mentions In Contact) – Build Relationships |
Email List Partnership (Affiliate) |
Forum Participation |
Relationship Note:
Don’t Go For “One Off” Mentions – Create
Relationships that will get you talked about over and
over.
Seeding Social
MediaWhen you want to push
something in social media, make
sure you get someone with
authority to seed it first to gain
traction. The more the better.
BuzzSumo | Followerwonk
Reference USA
Affiliate
Get The Lead!
Offer MORE Value in exchange for an email.
Build MORE Value