Post on 12-Apr-2017
Amazon
Finding Profitable Products to Sell
Jeff Cohen
13+ Years Experience in e-Commerce
Former Founder and
GM of Textbooks.com
Executive Team Member of Seller Labs
Born From Amazon Sellers
• Over 10,000 Amazon Sellers
• Managed 2.3B on Amazon Sales
• Process 100K Customer Orders / Month
NO ONE KNOWS YOUR A DOG ON AMAZON
Why Amazon Matters!
Amazon Shoppers
14M Visitors Per Day
6.3 Avg Visits per Month
305MM Active Global Customers
“Almost a third of people looking to buy something started on Amazon--that’s more than twice the number who went straight to Google.”
http://googlepolicyeurope.blogspot.com/2014/10/the-new-grundergeist.html
Why Amazon?
• Barrier to Entry• FBA Make it Easy• Reasonable Fees• Huge Audience
So, How Do We Find Products?
Establish Criteria
•Demand •Competition •Simple •Patents •Liability •Weight
DemandHow Many Sales Should I
Expect.
CompetitionHow Many People
Sell A Similar Product
My Criteria
•Total Demand •Low Reviews •Depth of Market •Competition •Numbers
Find Products
•Amazon Best Seller List
•Everyday Life •Kickstarter
Direct Influence
Jump Into The Rabbit Hole
Areas I Can Win
•FBA •Title/Bullets •Photos •Reviews
Direct Influence
Jump Into The Rabbit Hole
Direct Influence
Know Your Numbers
Direct Influence
Jump Into The Rabbit Hole
Analysis paralysisis the state of over-analyzing a situation so that a decision or action is
never taken, in effect paralyzing the outcome.
Real Life Example
Apple Slicer Launch
Use A Tool