the problem...

- brand BraveheartsNI

- young audience - teenagers and young adults.

- client wants bright colours.

- launch event on April 11th.

early brainstorming

- young age group

- jealous of friends.

- “I’m too young to be stuck in hospital.”

- brand should be

- something they’re proud of.

- motivational tool.

early brainstorming

- literature should be

- unlike anything in hospitals

- be new and innovative

Launch event should be

- different to any other charity launch

- the talk of the town

logo design

- the lion

- symbol of strength and bravery.

- “the heart of a lion”

logo design research

logo design concept

logo design concept

bravehearts

Alternative Ideas

Final logo

logo design development

bravehearts

Alternative Ideas

Final logo

logo design development

bravehearts

Alternative Ideas

Final logo

logo design development

bravehearts

Alternative Ideas

Final logo

logo design development

bravehearts

Alternative Ideas

Final logologo design development

logo design development

leaflet design

- something new and innovative

- an adaption of the zine technique

- fun and informative

leaflet design concept

prototype number 1

leaflet design concept

prototype number 2

leaflet design concept

prototype number 3

leaflet design concept

prototype number 4

heartof a lion?

have you the The charity supporting

teenagers and young adults

in Northern Ireland with

Congenital Heart Disease.

braveheartsni 1%of babies born in

Northern Ireland have

some form of Congenital

Heart Disease.

20%

90%30 years ago

reached adulthood

today it is

exerciseis good for all CHD

patients throughout

their lives.

4000

250,000

adults in northern ireland living with CHD and

in the UK

there are about

BraveheartsN

I is a local charity set up to sup

port the need

s

of teenagers and young adults in N

orthern Ireland w

ith

congenital heart disease (C

HD

) with the p

rimary focus on

social and w

elfare care and p

atient and fam

ily supp

ort. We

also supp

ort the work of the A

dult Congenital H

eart Disease

(AC

HD

) team at the R

oyal Victoria H

ospital, B

elfast.

Patient and

family sup

port b

efore, during and after hosp

ital stays

A p

astoral and w

elfare befriend

ment service for B

ravehearts and their fam

ilies

Liaison betw

een, patient, fam

ily and A

CH

D team

Direct sup

port to A

CH

D team

Facility, equip

ment and

resource supp

ort for Card

iac D

ept R

VH

Belfast

Financial supp

ort and assistance through a grant fund

ed schem

e

A B

raveheart is a teenager or young

adult with congenital heart d

isease.?

who w

e are

what w

e provide

Call C

lare on

0776

96

169

67

or email

clare511@

outlook.com

brand implementation

motion graphics film

- launch film

- post-launch film

- logo ident

motion graphics film Filming

motion graphics film illustrations

motion graphics film illustrations

motion graphics film illustrations

poster design

- charity poster

- commemorative posters

poster design

- charity poster

- hospital waiting rooms

the charity

youngadults

with CHD

for teens

in northern ireland

(congenital heart disease)

&

heartof a lion?

have you the

who we are

BraveheartsNI is a local charity set up to support the needs of teenagers and young adults in Northern Ireland with congenital heart disease (CHD) with the primary focus on social and welfare care and patient and family support. We also support the work of the Adult Congenital Heart Disease (ACHD) team at the Royal Victoria Hospital, Belfast.

what we providePatient and family support before, during and after hospital stays

A pastoral and welfare befriendment service for Bravehearts and their families

Liaison between, patient, family and ACHD team

Direct support to ACHD team

Facility, equipment and resource support for Cardiac Dept RVH Belfast

Financial support and assistance through a grant funded scheme

the charity

youngadults

with CHD

for teens

in northern ireland

(congenital heart disease)

&heartof a lion?

have you the

who we are

BraveheartsNI is a local charity set up to support the needs of teenagers and young adults in Northern Ireland with congenital heart disease (CHD) with the primary focus on social and welfare care and patient and family support. We also support the work of the Adult Congenital Heart Disease (ACHD) team at the Royal Victoria Hospital, Belfast.

Patient and family support before, during and after hospital stays

A pastoral and welfare befriendment service for Bravehearts and their families

Liaison between, patient, family and ACHD team

Direct support to ACHD team

Facility, equipment and resource support for Cardiac Dept RVH Belfast

Financial support and assistance through a grant funded scheme

what we provide

poster design

- commemorative poster

- Shealyn

- kinetic type

poster design

- commemorative poster

- Jemma

- factual/informative

poster design

- commemorative poster

- Craig

- flowing/informative

Evaluation

- very positive feedback at launch event and in class critiques

- personal evaluation

- pleased overall

- timing and sound issues in first film but fixed in the following

- with more time the post-launch film would have been different

- audio and visual issues in film recording let the overall film down