Post on 13-Apr-2017
A STRATEGIC PARTNERSHIP BETWEEN
WHO IS LINKEDIN?
“The astronaut is a universal symbol for the dream job…We want to show people the tools we’ve got that will enable them to take a step closer to their own personal moonshot.”
“Creating economic opportunity will be the defining issue of our time. That's why I'm here and why I can't imagine doing any other job. Simply put, what we do matters, and matters more than ever.”
“The digital communications space is rapidly changing, with new players and platforms emerging every day. Today, the most important untapped resource for brand engagement is your employees and colleagues.”
LINKEDIN GROWTH AND ADVERTISING SPEND
STOCK PRICE
ADVERTISING SPEND 15/16Digital $ SOV %
GRAND TOTAL $7,052,510YAHOO!.COM $1,738,073 24.64%
MSN.COM $414,625 5.88%
FORBES.COM $352,240 4.99%
W3SCHOOLS.COM $325,885 4.62%
EBAY.COM $324,424 4.60%
ADVERTISING SPEND YTDNetwork / Digital $ SOV %
GRAND TOTAL $7,959,110ABC $2,162,100 27.17%
YAHOO!.COM $3,638,290 45.71%
DRUDGEREPORT.COM $306,982 3.86%
TRULIA.COM $238,937 3.00%
ABC.COM $186,917 2.35%
0125250375500
09 10 11 12 13 14 15 16
USER GROWTH (IN MILLIONS)
120140160180200
MAY JUNE JULY
A MULTI-PRONGED APPROACH ACROSS VIACOM MEDIA NETWORKS
Award Show Integrations LinkedIn Sponsored AwardUniversal AudiencesRole Out New Linear Campaign
Partnership Opportunities“Follow Your Dreams” SweepstakesYounger AudienceInternship Search Partnership w/ LinkedIn
Social Intergrations Twitter | Snapchat | Instagram
Custom Content for Award Show & Sweepstake Integrations
Possibility for Docuseries on Comedians
AWARD SHOW INTEGRATION OPPORTUNITIES
LinkedIn sponsors the “Breakthrough Video of the Year” Award
The award highlights a video from an artist's major breakthrough album
New linear campaign can be introduced during the award show then rolled out across all of Viacom Media Networks
Pros for Introducing Their Linear Campaign During an Award Show:Universal Audience Award shows highlight those who have already achieved their “own personal moonshot”
LinkedIn sponsors the “Best New Artist” Award
The award highlights the best up and coming artist
PARTNERSHIP OPPORTUNTIES
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“Follow Your Dreams” Sweepstakes
Comedy Central Sweepstakes Partnership
Winner will get to follow someone who is already doing their “Dream Job” for a day
A younger demo LinkedIn has not yet tapped into
Why Comedy Central?
Encourages teens to follow their dreams when their possibilities are still relatively limitless
It’s all about positioning!
}{LinkedIn and Viacom work together to find top tier interns for Viacom’s Internship Program
terns
Partnership will drive traffic to LinkedIn’s services and improve overall quality of Viacom Interns
Viacom Velocity can create custom content for a specific intern position to run socially
Social Integration Opportunity:
SOCIAL INTEGRATION OPPORTUNITIES
:15 second clip of LinkedIn Award winner
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“Follow Your Dream” Take Over on CC
:30 second clip of New TV Spot
A tweet linking to an article about the winner of the LinkedIn Award
Tweets that highlight current LinkedIn members who were chosen as Interns
5 x :30 second clips of CC Comedians telling stories from their rise to fame
2 Pictures from “Follow Your Dream” Sweepstakes
THANK YOU FOR LISTENING!
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