Final Project Retail Marketing (1)

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Transcript of Final Project Retail Marketing (1)

Presented to:Mr. Shazif IqbalPresented By:Muhtashim RiasatSami ArifAhmad AmmarM. Jahanzaib

SAWERA DEPARTMENTAL STORE

The Organization

History and Owner Mardan Ali Zaidi In the year 2003

Store Location

Planed Shopping Center

Managerial Structure

Sawera's HRM

Need for employee determination Recruitment Selection Process

Interview Selection Training Supervisory

Employee Evaluation Employee benefits

Communication Process

Two Way Communication Upward & Downward

Merchandise Assortment

Target Market Need Evaluation Buying Formats Order Placing Pricing Stock Arrangement Stock Rotation Stock Liquidation

Advertising And Promotion Adds on cable networks Brochures Promotion Through Discounts

Customer Feedback

Customer 1: Student by profession Visiting for last Three years Problem faced related to Product Scanning

Customer 2: Businessman by profession Visiting since Inception No problem faced as such

Customer 3: House wife Visiting for the last 5 years Satisfied because of Quality products

The Organization

Owner Aijaz Malik

HistoryStarted functioning in 1970

Managerial Structure

Store Information

Store timings 08:00am to 12:00am Time when traffic 09:00am to 12:00pm

of customer is more 02:00pm to 04:00pm

07:00pm to 10:00pmPricing By analyzing competitor Staff 6 sales mans 1 cashier 1 guard

Store Location

Planed Shopping Center

Frequently selling item

Daily food item

Haidery Hrm process

Need for employee Recruitment Selection Process

Interview Selection Training Supervisory

Employee benefits

Communication Process of Haidary departmental store Two Way Communication

Upward & Downward

Merchandise Assortment

Target Market Need Evaluation Buying Formats Order Placing Pricing Stock Arrangement Stock Rotation Stock Liquidation

Haidary Buying formats

Haidary store Buying formats

Advertising And Promotion Adds in newspapers Brochures Promotion Through Discounts

Customer Feedback

Customer 1: Student by profession Name: Ahsan Visiting for last 2 years Problem faced related to time

Customer 2: Job holder Visiting for the last 5 years Satisfied because of access to variety

products