CAN’T FIND THE RIGHT WORDS? TRUST HALLMARK.

Jennifer GaravagliaNew Media Drivers License-Final Project

Sunday, December 2, 2012

“WE WILL BE THE COMPANY THAT CREATES A MORE EMOTIONALLY

CONNECTED WORLD BY MAKING A GENUINE DIFFERENCE IN EVERY

LIFE, EVERY DAY.”

Sunday, December 2, 2012

“Everyone Has Something They Need To Hear.”

Large Target Range--Ages 4-100

Product Variation--Interactive Products

--Greeting Cards

--Movies

--Idea Blogs

Sunday, December 2, 2012

Americans purchase

F i v eB i l l i o n greeting cards a

year.

T h a t m e a n s o n a v e r a g e

13 million c a r d s a r e

p u r c h a s e d i n a s i n g l e d a y ,

j u s t i n t h e U n i t e d s t a t e s !

Hallmark publishes cards

in more then

30 languages

and distributes them in over

100 countries

Sunday, December 2, 2012

Be simpleTrigger emotionsMore pictures, less words

Candid PhotographsHave a marketing strategy for all products available

Hallmark channel, greeting cards, keepsakes, personalized products, and interactive products.

All product campaigns have similar agendas but differ in the individual qualities of each product.

Change themes with the seasons

BIGthe

idea

Sunday, December 2, 2012

Start Every Day Like It’s Your

Birthday!..............

Sunday, December 2, 2012

Storytime Bring

to life.

Sunday, December 2, 2012

Keep the family smiling fromscene to scene

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Sunday, December 2, 2012

Sunday, December 2, 2012

TOO SAND TACTICS

Website-Hallmark and Hallmark Corporation

Social Media-to promote Facebook and Twitter

Instagram-to engage

Use of #hashtags and the relationship importance factor

Sunday, December 2, 2012

BUDGET

10% Mobile5% Content

20% Search Engine Optimization

30% Pay Per Click

5% Email

30% Social

Sunday, December 2, 2012

“When You Care Enough To Send The Very Best”

Sunday, December 2, 2012

Hallmark Products

Hallmark Corporation

Sunday, December 2, 2012