Post on 26-Jan-2017
Stick & Ball Marketing Strategies
CRM Strategy and Social Media Contest
Armani
CRM Strategy #1
Strengths—• Simple and subtle way to promote brand knowledge• Great way to reach target demographic• Create growth and awareness among those who attend the
sporting events
Weaknesses—• Since we will be using a generic brand of water, it is
possible that people will not want it since it’s not a popular/name brand they’re familiar with
• People may not pay attention to the logo and might be more focused on the game
Our first strategy in order to appeal to our existing customer base is to target the people who attend polo games. Our plan is to hand out free fans, water bottles, and a coupon to the people at polo games.
Polo Event Handouts:
CRM Strategy #1 (Continued)Polo Event
Handouts:
CRM Strategy #2Free ShippingBy offering Stick & Ball’s customers free shipping, the brand will be able to build trust and loyalty among new and existing customers. Customers will appreciate that the brand offers free shipping since the prices are so steep
Benefit to customers• Customers can save time and energy by choosing to shop
online• Customers don’t need to pay a shipping/handling fee on top
of the premium prices of hand-made clothing
Benefit to Stick & Ball• Stick & Ball can build customer loyalty by offering existing
customers free shipping. • Free shipping might encourage customers to buy more
Social Media Contest
Requirements For Entry:• Follow Stick &
Ball’s Instagram• Repost photo• Hashtag photo with
#stickandball
Social Media Contest (Continued)
Strengths—• Social media is one of the cheapest, easiest marketing
strategies• Brand knowledge can be grown just through word of mouth• Stick & Ball’s popularity can grow just by offering an
incentive• Can appeal to more people (not just limited to
polo/equestrian psychographic)
Weaknesses—• May not be broad enough• Not the most ideal marketing strategy—Stick & Ball needs
a better way to get its name out there