An Indian Family-Owned Business Conglomerate

Catalogue

1.Introduction2.organizational structure3.Godrej group4.Strategy formulation5.Organizational strategies6.Competitors7.Road ahead8.Bibliography

Godrej corporate mission

• Vision: Godrej in Every Home and Workplace

• Mission: Enriching Quality of Life Everyday Everywhere

• Values: Integrity, Trust, To Serve Respect, Environment

Evolution

Sir Ardeshir Godrej

1897

1918 1923 1951

Cont..

1958

1974

Cont..

1986 1995

1997

Cont..

2008 2008

2009

Godrej structure

Godrej Industries

Godrej properties Ltd Natures Basket Ltd

Godrej Consumer product ltd.

Godrej Hershey Ltd.

Nutrine confection ltd & godrej agrovet ltd

Godrej & boyce

Famous brands in FMCG

Financial status

Performance chart’s

Godrej Industries Ltd

Godrej Properties Ltd

Total performance(GPL)

Performance(FY2011)SUB GROUP

% INCREASE FROM pr. YEAR

GODERJ AGROVET LMT 20

GODERJ PROPERTIES LMT 43

GODERJ INTERNATIONAL 34

GODERJ HERSHY LMT(BEV) 10

GODERJ HERSHY LMT(CHOCLATE SYRUP) 47

GODERJ CONSUMER PRODUCT LMT 51

GODERJ AGROVET

LMT

GODERJ PROPERTIE

S LM

T

GODERJ INTE

RNATIONAL

GODERJ HER

SHY LMT(B

EV)

GODERJ HER

SHY LMT(C

HOCLATE S

YRUP)

GODERJ CONSU

MER

PRODUCT LMT

0102030405060

% INCREASE FROM pr. YEAR

% INCREASE FROM pr. YEAR

1.Animal feed sale volume(37%)2.Oil palm(90%)3.Agri inputs(23%)4.Godrej tyrson(13%)

Family Business Model

• Major share holdings (Ranging from50%-100%)

• Trusteeship one in growing the business• Never experienced a single split among family

business• 100 yr old history and still……• All family business in business participation

Competitors analysis

Swot analysis

Strengths•Strong brand portfolio•Diversification•Trained network•High brand name•High customer satisfaction

Weaknesses•Lack of advertising campaigning•More concentration on primary division•Self cannibalization•Less manpower

Opportunities•Good brand name•Technology up gradation•Focus on construction•IT investments

Threats•Huge competition •In FMCG•Sustainability•Increase of counterfeit goods•Growth of company’s end markets

BCG matrix for SBUsSTARGodrej propertiesGodrej agrovet

QUESTION MARK Godrej hershly

CASH COWGodrej consumer productsGodrej internationalNature basket

DOG•IT•Kpo•others

high

low

high low

GROWTH

MARKET SHARE

BCG matrix for products of godrej group

STAR QUESTION MARK•Edible oils

CASH COW•Chemicals•Home appliances

DOG•IT

high

low

high low

GROWTH

MARKET SHARE

corporate strategies of godrej

• Blue ocean strategy• Unrelated diversification• Globalization strategy• New brand identity &

strategy

Key strengths

• Brand name• trust• National presence• People • Financial strengths• Relationships• Resources• achievement in aerospace

Future group strategyOur “CREATE "group portfolio strategy

Consumer &chemicals

Real

Estate 4 core business

Agri

Transformation Drive to full potential

Emergent Focused INCUBATION of new business

Road ahead

Corporate Strategies that they can formulate• Focus on synergy• Shared know-how• Coordinated strategies• Economies of scale or scope• Pooled negotiating power• Attracting competitor’s customers

bibliography

• www.financialtimes.com• www.businesseconomy.com• www.godrej.com• www.bseindia.com• Economictimes.com• Datamonitor• Strategic management text

Thank you