Tucumcari Main StreetCommunity Planning Charrette

How do we encourage in-fill and redevelopment by the private sector, and public infrastructure improvements in a manner that preserves Tucumcari’s unique history and character?

Organization

DesignPromotion

MAIN STREETMAIN STREET

Economic

Restructuring

MAIN STREET 4-POINT APPROACH

• Accommodate pedestrians, as well as cars

• Serve the residents, as well as tourists

• Seek public / private partnerships

• Identify systematic improvements and identify funding sources

• Focus on catalytic projects that will jump start redevelopment efforts and build upon that momentum

What are the guiding principles for the redevelopment of Downtown Tucumcari?

MASTER PLAN PROCESS

1. Research / Data

• Walking Tour

• Public Meeting

• Interviews

• Questionnaires

2. Analysis

• Building Conditions

• Land Use

• Opportunities and Constraints

3. Design / Plan Development

• Planning Charrette

4. Action Agenda

• Final Plan

CHARRETTE PROCESS

CHARRETTE PROCESS

MARKET ANALYSIS: OVERVIEW

• Tucumcari’s has been population dropping: 5,268 (-12.0%) over a long period, but has now stabilized.

• Las Vegas (-5.1%), Clovis (-1.0%), Lubbock (+10.5%), Amarillo (+7.8%), Trinidad (+.05%)

• Medium age: 39.4 (slightly older)• Medium income: $26,700 (lower)• Education: 69% high school; 13% college (lower)• Medium house: $73,000 (lower)• Employment: government, hospitality, retail• Route 66 (historic)• I-40• New energy economy

LITTLE TOWNS, BIG IDEAS

• 50 cities less than 10,000 (UNC)• Strategic assets

• Recreational/retirement• Natural resources• Historic downtown/culture/heritage• College campus/interstate highway

• Strategic lessons:• Leadership, entrepreneurship, philanthropy• Proactive, future-oriented (where puck is going)• Capitalize on community’s competitive advantages• Driven by broadly-held local vision• Innovative local governance, partnerships & orgs• Celebrate short-term success• Comprehensive package of strategies and tools

COMPETITIVE ANALYSIS APPROACH

• Acoma Sky City• Albuquerque casinos• Laguna Route 66• Navajo Fire Rock• Reinventing themselves; can’t carry out business

as usual

Who is Tucumcari’s immediate competition?

SANTA ROSA, NEW MEXICO

• Half the size of Tucumcari• New infrastructure• New convention center• New hospital• New assisted living• Revitalized downtown

• Curb appeal• Courthouse and gazebo• Façade squad

• New visitors center• Natural lake branding and park system integration

OPPORTUNITIES – DOWNTOWN CORE

• Depot District

• Main Street

• Vacant Land and Buildings

• Character Defining Elements

CHARACTER DEFINING ELEMENTS

We also look for character defining elements – signs, building types, landscape, etc.

We recognize that one way a district’s character is perceived is from the public space of its streets; noticing the sidewalks and connections, building setbacks, massing, parking areas, etc.

LAND USE

FIGURE / GROUND

OPPORTUNITIES AND CONSTRAINTS

OPPORTUNITIES – DEPOT DISTRICT

DEPOT DISTRICT

DEPOT DISTRICT

• On track: train depot into train museum• Ties to Tucumcari’s origin• Train buffs (substantial market/easy to target)• Contemporary, hands-on, multimedia• Past (rich past)• Present (Union Pacific)• Future (keeping content alive)• Provides common theme for development of the

rest of Depot District

NM RAILROAD & TRANSPORTATION MUSEUM

ADD ADD

SKETCHSKETCH

EXISTING VIEW TO DEPOT DISTRICT

GATEWAY TO DEPOT DISTRICT

113-117 S. SECOND ST.

113-117 S. SECOND ST.

115-125 E. MAIN STREET

115-125 E. MAIN STREET

GATEWAYS

WAYFINDING PROGRAM

SANDS DORSEY - OVERVIEW

• Reviewed all reports – Money well spent

• Need to act quickly• Need to explore all

options• Need to get real bids

– Lock in the $’s• Northern 1/3 of the

building is in the best condition

SANDS DORSEY - OPTIONS

1. Demolition – Clean Site2. Save Northern 1/3 of the building with brick

arch/entry3. Save Northern 1/3 of the building and the Second

Street façade4. Save the entire building

SANDS DORSEY – Next Steps

1. City needs to contract with a New Mexico Registered Professional Engineer

2. Engineer will prepare a detailed scope of work for the 4 options above

3. Engineer will pre-select 3 qualified demolition firms

4. Obtain bids – valid for 18 months – for all 4 options

5. Make a decision

ORGANIZATION

• Active Tucumcari Main Street (not all communities do)

• Four committees• Organization• Design• Economic Positioning• Promotion

• Micro-loan program• Main Street Master Plan• Depot District• Working with City, County, ED, Chamber & SBDC

PROMOTION

• Tucumcari. Tonight. (great for overnight)• Need brand that reflects revitalization and attitude

of “renewed” Tucumcari• Deliver on the promise (exceed expectations)• Consistent marketing with compelling message• Cooperative marketing for downtown • Wayfinding from I-40 and historic Route 66• Events to bring more people downtown• Capitalize on catalytic projects (Depot District)

COMPELLING MARKETING?

BETTER?

ECONOMIC POSITIONING

• Tucumcari Main Street has an economic positioning committee

• Working closely with City, County, Economic Development, Chamber and SBDC

• Recruitment, expansion and retention, start-up• 3rd Bedroom• Need better opportunity screening process• Educate various staffs to properly direct leads• Update websites and develop ED brochures• Continue to refine collaboration

BUSINESS DEVELOPMENT

• Public/Private Partnerships• EDA – Economic Development Administration• USDA Rural Development • Smart Money• JTIP – Job Training Incentive Training Program• New Market Tax Credit• IRB – Industrial Revenue Bond• SBA 504• SBA 7-A• Micro-loans• Tax Credits• SBDC – Small Business Development Center

FINANCING STRATEGIES

• Public/Private Partnership Investments in Catalytic Projects

• Investment Group for Downtown Real Estate Projects

• “Bootstrap” Investment Campaign

MUNICIPAL FINANCE PROGRAMS

• LEDA – Local Economic Development Act• MRA – Metropolitan Redevelopment Area• SAD – Special Assessment District• GRT – Gross Receipts Tax Increment Financing• Bonds – Revenue/General Obligation• CDBG – Community Development Block Grants• Brownfield Funding

NEXT STEPS

• Complete Master Plan• Present to City Commission• Detailed Design for the Depot District

• Infrastructure • Land Planning• Landscape • Architecture

THANKS FOR PARTICIPATING!!