Post on 13-May-2015
description
Blogging Bootcamp
What is Social Media?
What is Social Media
Any tool that lets you share information and network with others
• Blogging
• Micro-blogging
• Social networks
• Video sharing
• Photo sharing
• Chat Rooms
• Podcasts
• Virtual worlds
• Wikis
• Mobile
Why should you care as a non-profit?
1. It’s an affordable way to get results
2. It’s changing how marketing works
3. It’s growing insanely fast
4. The ROI outweighs any time put into it
Should every nonprofit blog?
• Yes!• Take the benefits of a newsletter and
put it online– constant updates– success stories– pictures– needs that are accessible by more people in more
ways (RSS feeds/Email subscriptions)
Today’s BlogosphereBlogs are now a standard source of news and info
346 million blog readers worldwide
77 million+ Americans visit blogs
Roughly half of all bloggers are over 35
133 million blogs created since 2002
Source: Technorati State of the Blogosphere 2008
How To Blog
What it takes to blog
• You consistently have something to say
• The writer has authority
• You're willing to be candid
• There's something in it for the readers
Getting Started• Wordpress and Blogger
– Over 145 million results in Google search1. Sign up for account2. Select a template3. Start Posting
• My Sample Here
Blog Format
• Short• Short Paragraphs• Important points highlighted• Bulleted lists • Links to other sites• Conversational• All “rules” could be broken
Pre-Blogging• Determine purpose of blog• Create a blog schedule • Brainstorm a hundred post ideas• Write posts in advance• Network• Write great content
Keys to connecting with audience
• Honesty
• Limited expectations
• Knowledge of the reader
Is anyone reading?• Google Alerts
– Tracks mention of your blog• Google Blogs
– Search for mention of your blog• Make sure to acknowledge any recognition• Cant acknowledge if you don’t know
How are businesses using blogs?
Examples
• Cause Global• The Cohen Report• Compassion International
SUBSCRIBERS
ARE THE
LIFE BLOOD OF A SUCCESSFUL
BLOG
• Emphasize subscription’s advantage: FREE useful information delivered directly
• Point them to options
Define “Subscribe”
RSS FEED
RSS & Email Subscriptions
• RSS (Really Simple Syndication) • Readers subscribe to your blog & receive
automatic to the minute updates
Make it easy & obviousSeparate subscription page
K.I.S.S.
“Subscribe by E-mail”
“Get Jobs By E-mail”
It is essential in all copywriting that you avoid unclear jargon, even if it’s not jargon to you.
A few closing thoughts
Make 2010 your year for Social Media
Create achievable goals
It’s easier than you think
Education erases fear
Thanks for your time.
Audry, Janelle, Julia, Katey, Meghan
Cornerstone University SIFE