Post on 24-Dec-2014
description
BIG BAZAAR
DEVELOPMENT AND EVOLUTION OF RETAIL
Traditional
Daily Reach
Govt. Support
Modern Formats
Weekly Markets
Village Fairs, Melas
Local Kiranas
PDS
Cooperatives
Hypermarkets, Supermarkets, Departmental Stores etc
Shopping & entertainment
Neighborhood & Convenience
Low Price
Shopping experience& efficiency
Rural Retail Adhaar, Hariyali etc New Experience
TRADITIONAL MARKET
DESTINATION FOR BOTH SHOPPING AND ENTERTAINMENT
DAILY REACH- KIRANA AND NEIGHBOURHOOD STORES
NEIGHBOURHOOD & CONVENIENCE
GOVT SUPPORT-PDS & COOPERATIVES
ECONOMICAL &
AFFORDABLE
RURAL RETAIL
ITC CHAUPAL
MODERN FORMATS
Increase in per capita
retail Space
ORGANISED RETAIL IN INDIA
Entry, Growth, Expansion, Topline Focus
200020062008
Range, Formats, Portfolio
Supply Chain, Strong Backend support, Technology', Sourcing
2010
M & A and Consolidations
PHASE IPHASE IIPHASE IIIPHASE IV
Phase III and IV are merging at this point of time.
Current Market Scenario• Economic Slowdown and retail is
also not untouched.
• Retrenchments and Layoffs in both Western and Eastern world.
• Working capital crunch across industries.
• Planning and working on the limited resources. Managing of working capital is very important.
CHALLENGES IN RETAIL
• Taxation laws that favor small retailers
• Different structure of sales taxes in different states
• Multi point octroi collection
• Problems of supply chain and logistics
• High cost of real estate
• Limited land availability in prime locations
RETAIL STRATEGY IN CURRENT SCENARIO
• Bringing out efficiency
• Expansion and Consolidation decisions
• Capturing the maximum share of entire consumption spend.
• Increasing consumption
THE BIG BAZAAR STORY
…….With a choice of around 1,70,000 products and discounts ranging from 6 to 60 %, Big Bazaar has managed to bring in both masses and classes. The reason it has emerged as India’s largest hypermarket, while so many other stores have floundered, is due to clarity of the company’s mission and the soundness of its strategy. Store format, location, layout, merchandizing policies, and a host of other elements of the company’s offer to the customer reflect a deep appreciation of the customers preferences and purchase behaviour.
Things you would like to know• The biggest customer for Big Bazaar till date is a farmer in Sangli
whose bill amount was Rs. 1,37,367 • The inspiration to set up big bazaar came not from any foreign
super market, but from a relatively small family run shop in Chennai, called “Saravana Stores”.
• The first big bazaar store was set up in Kolkata and second and third were at Koramangala, Bangalore and Abids, Hyderabad
• If you thought big bazaar outlets are crowded, they are intentionally designed to look that way.
• Soon you can expect sales people inside big bazaar outlets trying to sell you insurance, personal loan and other products and services
• Only apparels and clothing related items are sourced primarily from Pantaloon’s manufacturing units.
• Big bazaar runs SAP which is one of the leading ERP solution provider.
SEVICES
RELIABILITY :
• RESPONSIVENESS:
• EMPATHY
SERVICES
• Big Bazaar customer expect a low price model of things but a high standard of services is still expected.
• standard are known by the word of mouth rather than advertising.
• gap between the consumer expectations has been efficiently managed
BRINGING OUT EFFICIENCY
PRICING STRATEGIES
• Consumer Psychology and Pricing
Reference pricing
Price Cues
Pricing Method
• Value Pricing• Promotional Pricing• Loss-Leader Pricing • Special Event Pricing • Other pricing strategies: Buy more, save more Prices reduced on a combination Holding special discounts Highlighting the savings possible The Price Challenge Offer
PROMOTIONS AND ADVERTISING
• Keep West-aSide. Make smart choice !
• Shoppers! Stop. Make a smart choice !
• Change Your Lifestyle. Make a smart choice !
TOUCH AND FEEL EXCITEMENT
CREATING OCCASIONS TO
CONSUME
SABSE CHIKNA KAUN CAMPAIGN
DETERGENT MELA
INDIAN BEVERAGE LEAGUE
JUICE FESTIVAL
DAL CHAWAL MELA
PANTALOON EOSS
PANTALOON EOSS
SABSE SASTE 3 DIN
SABSE SASTE 3 DIN
SABSE SASTE 3 DIN
THANK YOU