Post on 28-Aug-2020
Features of Adverts
Adverts
What is an advert?
The aim of an advert is to
persuade people to buy, go or do something.
Where do you see adverts?
You can see adverts on the telly, in a newspaper, on a poster, on the internet, or you can hear them on the radio!
Persuasive Prompts
What is your favourite
advert? Why?
How do adverts
persuade you?
Are you looking for something utterly tasty?
Try the new mouth watering Big Mac.
A soft bun filled with top quality meat, fresh crunchy lettuce and juicy tomatoes!
It’s the best burger yet!
The Scrumptious Big Mac
Only 99p!
You get a free drink!
Here is an advert advertising a Big Mac.
How does it persuade you to want to buy it?
Are you looking for something utterly tasty?
Try the new mouth watering Big Mac.
A soft bun filled with top quality meat, fresh crunchy lettuce and juicy tomatoes!
It’s the best burger yet!
The Scrumptious Big Mac
Only 99p!
You get a free drink!
Name of the product
Are you looking for something utterly tasty?
Try the new mouth watering Big Mac.
A soft bun filled with top quality meat, fresh crunchy lettuce and juicy tomatoes!
It’s the best burger yet!
The Scrumptious Big Mac
Only 99p!
You get a free drink!
It gives lots of reasons why you should buy it.
Are you looking for something utterly tasty?
Try the new mouth watering Big Mac.
A soft bun filled with top quality meat, fresh crunchy lettuce and juicy tomatoes!
It’s the best burger yet!
The Scrumptious Big Mac
Only 99p!
You get a free drink!
It has a special offer or prize!
Here are some other special offers…
Special Offers or Prizes
BOGOF: Does anyone know what this stands for?
This type of offer can often be seen in supermarket adverts.
Prizes and collectables are also used to entice you into
buying a product.
Buy One Get One Free
Are you looking for something utterly tasty?
Try the new mouth watering Big Mac.
A soft bun filled with top quality meat, fresh crunchy lettuce and juicy tomatoes!
It’s the best burger yet!
The Scrumptious Big Mac
Only 99p!
You get a free drink!
It uses adjectives to appeal to your senses…
soft
mouth watering
fresh
crunchy
juicy
Are you looking for something utterly tasty?
Try the new mouth watering Big Mac.
A soft bun filled with top quality meat, fresh crunchy lettuce and juicy tomatoes!
It’s the best burger yet!
The Scrumptious Big Mac
Only 99p!
You get a free drink!
It uses words to exaggerate the positive points…
It’s the best…
It’s the most…
It’s the cheapest…
It’s the number one…
Let Me Persuade YouAppealing Language
Here are a few examples of some persuasive language used in adverts:
Can you think of any more?
Spot the Features
Can you find some of the key features from your Advert Checklist in the adverts? Adverts
probably won’t include all of the features - they use the ones they need, in order to get the
message of their product over.