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IDEA:THE INDUSTRY’S BEST IDEAAn editorialBy Tom Wadsworth, CDDC
As editor, I rarely get on my soapbox. Over the last 16 years, I’ve written only four editorials. But the topic of IDEA compels me to speak out.
A slow startIDEA turned 20 in 2016. It was created in 1996 in a groundswell of enthusiasm and support from IDA and DASMA. The IDEA board worked incredibly hard to create the industry’s first study guides that identified the hundreds of details involved in running a professional dealership. Their work lifted the giant new IDEA rocket off the ground and launched it into orbit.
In 1999, IDEA finally accredited its 100th dealer. Yet many were disappointed in the slow start, and progress was a constant struggle. While several of the IDA faithful got accredited, thousands of other dealers were slow to invest the time and money.
The certification stimulusWith the introduction of the various certification programs after 2001, dealer interest began to increase. Dealers seemed to embrace certification for their technicians more quickly than accreditation for their business dealerships. Both are valuable to any dealer, but I think dealers perceived certification as lower-hanging fruit.
IDEA Master Technician Lawrie Theurer, Applegate Door, Philomath, Ore. (above)
Manufacturer involvement and support seemed to pick up substantially, especially after the launching of the revitalized CDDC (Certified Door Dealer Consultant) program in 2011. Manufacturers are not only sending sales reps for the CDDC, they’re also sending groups of their dealers’ technicians for certification.
The IDEA for profitabilityThe upsurge of interest in certification and accreditation is very good for our industry. As a general rule, greater professionalism equals greater profitability for dealers.
When technicians get certified, they not only know more about their craft; they also take greater pride in their work. That drives technicians to work more safely and efficiently, making fewer mistakes. This pleases more customers, reduces accident expense, and gets more work done in less time.
A similar dynamic works for dealers who achieve accreditation. They learn more about professional business practices and smarter management, and they, too, take greater pride in their businesses. Greater profitability and long-term viability are inevitable results.
Manufacturer benefits, tooManufacturers who see the big picture realize that all this benefits them. When certified technicians install
their products, the right products are selected for each job, and they are installed properly by a trained professional. That yields fewer warranty callbacks. Efficient technicians are also able to be more productive, installing more manufacturer products in a typical week.
Accredited dealers are also more likely to pay their bills to manufacturers and avoid bankruptcy. These dealers also tend to increase business, selling more manufacturer products annually. When a dealership is more likely to stay in business, it becomes a good long-term sales source for the manufacturer.
Several manufacturers have caught on to all this. They are financially supporting IDEA, and they are granting incentives to dealers to seek certification and accreditation.
This is smart business. It helps dealers, manufacturers, customers, and the entire industry. That’s why IDA and DASMA continue their unwavering support for IDEA as they continue to provide fuel for further growth.
An IDEA whose time has comeWhen IDEA was formed in 1996, Bad Bobs were virtually unheard of and operating only in Florida.
But now, with the nationwide proliferation of residential rip-off repair artists, honest dealers can realize multiple benefits from showing the community that they’re the professionals in town.
48 Door + Access Systems | Winter 2016-2017
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Dealers have always struggled to differentiate themselves from their competition. IDEA certification and accreditation give dealers an enormous boost in that crucial marketing challenge. As an IDEA-accredited dealer with IDEA-certified techs, you not only differentiate your business from that big competitor with all the trucks, you also stand head and shoulders above that annoying unethical competitor who is dominating local advertising and ripping off customers.
Even the media see the difference. When TV stations have performed hidden-camera stings to expose the bad guys, reporters are learning to get advice from dealers who are IDEA certified and accredited. For example, NBC sought out IDEA experts when they launched their investigative reports for Dateline NBC in 2011 and for the Today Show in 2014.
Thanks, Bad BobOddly enough, IDEA may have Bad Bob to thank for much of the surging interest in certification and accreditation. Whatever is driving the current surge, this is one bandwagon you can’t afford to ignore.
Make 2017 the year that you become a true professional in this industry. Be the proud local business that is known for expertly trained staff and professional business practices. If you have a competitor who is already IDEA accredited, match them stroke for stroke. Don’t let your reputation fall behind.
A word of praiseOne final note. On this 20th anniversary of IDEA, I offer my praise for the IDEA board of directors. These industry-minded professionals, six dealers and six manufacturers, are working side-by-side for a better industry.
This is not your typical nonprofit board that meets a couple of times a year to talk and make important decisions. This board of dedicated industry professionals takes on the hard work of producing excellent curricula, seminars, study guides, and exams. That work is the rock-solid foundation upon which industry professionalism is built.
They rarely get recognition. They don’t do it for the glory. The work itself is their reward. In this unique camaraderie of dealers and manufacturers working together as equals, the IDEA board represents everything that is right about our industry.
Thank you, IDEA.
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50 Door + Access Systems | Winter 2016-2017
FeatureFeature
State/Province Company City
Alabama Raynor Garage Doors of Alabama Huntsville
Alaska Pioneer Door Anchorage
Arizona Gecko Garage Doors Surprise
Lodi Garage Doors and More Phoenix
Loren Vickers Overhead Door Flagstaff
Smokey’s Garage Door Glendale
Arkansas Royal Overhead Door Mabelvale
California Alhambra Garage Doors Martinez
Avaunt Garage Doors Costa Mesa
Besser Bros. Garage Doors Santa Ana
Carmichael Overhead Door Carmichael
Consolidated Overhead Door & Gate Santa Barbara
On Trac Garage Door San Bernardino
Precision Door Service San Diego
The Door Company Chico
Ventura County Overhead Door Ventura
Vortex Industries Costa Mesa
Wes Day Garage Doors Stockton
Colorado American Overhead Door Colorado Springs
Colorado Garage Door Service Denver
Overhead Door of Colorado Springs Colorado Springs
Overhead Door of Grand Junction Grand Junction
Overhead Door of Pueblo Pueblo
Connecticut Ridgefield Overhead Doors Ridgefield
PAGES OF HISTORY
The Institute of Door Dealer Education and Accreditation (IDEA)
1995The Institute of Door Dealer Education and
Accreditation (IDEA) is established in November to promote education and professionalism among door dealers. Its first board of directors is elected at the IDA Regional Conference in Seattle, Wash.
The board will consist of six dealer representatives (from IDA) and six manufacturer representatives
(four from DASMA and two from ARDI).
IDEA officially launches and announces a dealer accreditation program.
Dan Witte is appointed as IDEA’s first executive director. IDEA’s headquarters are in Chicago.
At Expo 1997 in Nashville, 22 dealers take the industry’s first IDEA exams and achieve accreditation.
Tom Connell becomes the executive director of IDEA; he is soon replaced by Todd Thomas.
IDEA assumes management of workshops at the annual Expo. At the 1998 Expo in Anaheim, 11 educational workshops are presented, attracting 205 attendees.
IDEA accredits its 100th dealer.
The first IDEA board of directorsPresident: Dan Apple, Apple Door Systems (IDA)1st Vice President: Ted Billman, General American Door (DASMA)2nd Vice President: Mike Truman, Truman Door Systems (IDA)Treasurer: Flossie Miller, Miller Edge (DASMA)Steve Hahn, Pacific Rolling Door (ARDI)*Chuck Miller, Windsor Door (DASMA)Rick Sedivy, DoorKing (DASMA)Jack Starr, Crawford Door Sales (IDA)Bill Walker, Stevenson Garage Door Systems (IDA)Bill Weber, A-E Door Sales (IDA)John Zoller, Crawford Door Sales (IDA)
*In IDEA’s first year, Jim Kelly of Cookson replaced Steve Hahn, and Jeff Gould of Factory Mutual was added as the second representative of ARDI.
1996 1997 1998 1999
IDEA PresidentsDan Apple 1995-1998Jim Kelly 1998-2000Gary Lombard 2000-2002Barbara Kelkhoff 2002-2004Dan Bernacki 2004-2006Steve Guyton 2006-2008
IDEA Accredited Dealers*
Ed Hermanns 2008-2010Mark Daus 2010-2012Garry Stewart 2012-2014Dan Dombkowski 2014-2016Joe Chisholm 2016-
*As of Nov. 10, 2016
Feature
Thomas
52 Door + Access Systems | Winter 2016-2017
Florida Broten Garage Door Sales Pompano Beach
Dave’s Garage Door Specialists Panama City
Florida Door Solutions Apopka
Overhead Door of Fort Myers Fort Myers
Overhead Door of Naples Naples
Panhandle Garage Doors Pensacola
Georgia Doors Unlimited Atlanta
Georgia Door & Gate Midville
Graves Overhead Doors Cumming
Overhead Door of Atlanta Atlanta
Overhead Door of Macon Macon
River City Door Columbus
Idaho Crawford Door Sales of Idaho Boise
Western Wholesale & Supply Idaho Falls
Illinois Anagnos Door Justice
Anderson Overhead Door Carterville
ASAP Garage Door Repair Huntley
Childers Door Services of Central IL Hudson
Crawford & Brinkman Door & Window Peoria
Door Doctor of Southern Illinois Benton
Door Masters Bourbonnais
Door Specialty Overhead Doors Mt. Zion
Doors By Russ Plainfield
Electro Door Systems Columbia
Midwest Garage Door Pawnee
At Expo 2001 in Atlantic City, the first IDEA Train-the-Trainer class is presented.
At Expo 2002 in Nashville, the first exams for the Residential
Door Systems Technician Certification are administered.
IDEA offers its first Rolling Steel Fire Door Installer Certification program.
IDEA launches the Raising the Door Tour to provide educational programming and onsite IDEA testing throughout the United States and Canada.
At Expo 2004 in Las Vegas, IDEA offers 34 seminars, attracting 3,089 participants.
IDEA introduces its first SuperTech, a three-hour workshop specifically for installers and technicians, focusing on non-technical aspects of the business for technicians, such as customer service, quality work habits, communication skills, and safety. The event attracts more than 100 paying attendees.
In cooperation with IDA, IDEA produces the DoorTech Residential Sectional Door Installer Training DVD, its first training DVD.
Pinnacle Door Bloomington
Preferred Window & Door Lynwood
Raynor Door Authority of Rockford Loves Park
Roscoe Garage Doors & Service Loves Park
Sullivan Door Kewanee
Indiana 4-T Door Systems Elkhart
Affordable Garage Door Lowell
Architectural Sales Evansville
Crawford Door Sales of Lake County Highland
Garage Doors of Indianapolis Indianapolis
Industrial Door of Northern Indiana South Bend
Overhead Door of Bloomington Bloomington
Overhead Door of South Bend Mishawaka
Overhead Door of Terre Haute Terre Haute
Raynor Door Authority Fort Wayne
Steve’s Overhead Door Lafayette
Iowa Amega Garage Door & Opener Des Moines
Dan’s Overhead Doors & More North Liberty
Gateway Door Camanche
Overhead Door of Mason City Mason City
Kansas Cheney Door Wichita
Kentucky Action Overhead Door Shepherdsville
Overhead Door of Bowling Green Bowling Green
Overhead Door of Lexington Lexington
Overhead Door of Northern Kentucky Crescent Springs
1996 1997 1998 1999 2001 2002 2003 2004 2005 2006
Ed Bellock and The Chamberlain Group become the first recipients of IDEA’s Commitment to Professionalism Award.
Bellock
53Door + Access Systems | Winter 2016-2017
Louisiana Doortech Baton Rouge
Maine Overhead Door of Bangor Hermon
P D Q Door Hampden
Maryland Bob’s Overhead Door Repair & Service Essex
Carl’s Door Service Baldwin
Dodge Overhead Doors Easton
Mount Garage Doors Westminster
Massachusetts Boston Area Door Canton
Door Systems Framingham
Eastern Garage Door Lawrence
Goodrow Door Solutions Rockland
Joseph Chisholm Door Waltham
Michigan Bouma Brothers Sales & Service Wyoming
Davison Overhead Door Davison
Door Doctor Services Milford
Doors of Pontiac Waterford
Earl’s Building Supply Gladwin
Jan Door Dearborn
LaRoy Door Monroe
Overhead Door of Grand Rapids Grand Rapids
Overhead Door West Commercial Waterford
Oxford Overhead Door Sales Oxford
Tarnow Doors Farmington Hills
Minnesota All Pro Door Garden City
All Seasons Garage Door Ramsey
American Door Works Waite Park
Excel Overhead Door Willmar
Great Garage Door Blaine
Industrial Door Coon Rapids
Metro Garage Door Golden Valley
Overhead Door of the Northland Eagan
Reliable Garage Door Coon Rapids
Thompson Garage Door Rochester
Mississippi Overhead Door of Hattiesburg Hattiesburg
Missouri Brookline Doorworks Springfield
Cardinal Door High Ridge
Door Systems Lee’s Summit
Eddie’s Garage Doors Columbia
Garage Door of Sikeston Sikeston
Tri-State Overhead Doors Neosho
Zumwalt Corporation St. Louis
Montana Door Systems of Montana Helena
Nevada Martin Garage Doors of Nevada Las Vegas
New Hampshire A-1 Fleet Door Services Derry
New Jersey Door Boy Berkeley Heights
Elmer Door Elmer
After more than two years of preparation, IDEA begins its Gate Operator Installer Certification program. The program was developed by the
Automated Vehicular Gate Standard Ad Hoc Committee with members from the AFA, DASMA,
NOMMA, IDA, and IDEA.
IDEA’s new Commercial Sectional Door Systems Technician Certification is announced at Expo
2007. The program had been in development for three years.
Commercial Rolling Door Technician Certification launches at Expo 2008 in Las Vegas.
Thanks largely to IDEA efforts, the U.S. Department of Labor’s Office of Apprenticeship approves an industry apprenticeship program for “automated access systems technicians.”
In Nashville at Expo 2009, IDEA presents 31 seminars that attract 2,611 participants.
IDEA releases its DoorTech Commercial Operator Troubleshooting DVD.
2007 2008 2009 2010 2011
At Expo 2007 in Orlando, IDEA launches the Certified Door Dealer Consultant (CDDC) program, targeted to manufacturer personnel. The program
had been in development since 1998.
IDEA launches a revitalized CDDC program. The program would soon attract more than
150 manufacturer personnel.
The Master Technician status is created for those who hold certifications for rolling fire doors, commercial sectional doors, rolling
doors, and residential garage doors.
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IDEA Accredited Dealers continued
54 Door + Access Systems | Winter 2016-2017
Hunter Door Service Maple Shade
Jammer Doors Lawrenceville
Merchantville Overhead Door Camden
Overhead Door of Central Jersey Branchburg
Overhead Door of the Meadowlands Lodi
Skillman Doors Bloomfield
New Mexico ABC Door Albuquerque
Overhead Door of Albuquerque Albuquerque
Windsor Garage Door Sales Albuquerque
New York Christie Overhead Door Staten Island
Leo’s Overhead Doors Troy
Martin’s Door Service Geneva
Tracey Door Rochester
North Carolina Assa Abloy Entrance Systems Charlotte
Crawford Door Systems Wilmington
Custom Overhead Doors Raleigh
Elite Garage Door Service Charlotte
Perry’s Overhead Doors Salisbury
North Dakota PS Doors Grand Forks
Twin City Garage Door West Fargo
Ohio Action Door Brooklyn Heights
AE Door and Window Cincinnati
Cambridge Overhead Door Cambridge
Debra Welhener replaces Todd Thomas as IDEA managing director. Thomas becomes IDA managing director.
Overhead Door and Wayne Dalton announce the industry’s first (customized to manufacturer) fire door technician training program certified by IDEA.
The Automated Vehicular Gate Systems Coalition launches the first IDEA certification program for gate operator systems designers.
In April and May, 273 industry personnel pass IDEA testing and receive certification, including 197 at Expo in Indianapolis, an all-time one-day record.
At Expo 2015 in Indianapolis, 41 seminars are attended by 3,282 participants, a new record.
Doors Galore Clayton
Geauga Door Sales & Service Burton
H & W Door Kent
JVS Garage Door Port Clinton
PDQ Door Sales and Service Milford
Potter Overhead Door Columbia Station
The Door Guys Marion
United Garage Door Cleveland
United Garage Door Columbus Columbus
Wayne Garage Door Sales & Service Dover
Oklahoma Southwest Overhead Garage Door Elk City
Oregon Applegate Door Philomath
Coast Garage Door Seaside
O’Neill’s Overhead Doors Coos Bay
Overhead Door of Central Oregon Bend
Pennsylvania A.B.E. Doors & Windows Allentown
County Garage Door Oley
Hanover Door New Oxford
Independent Overhead Door Ringtown
Installation Services Pittsburgh
Interstate Garage Doors Chambersburg
K J Door Services Telford
Kauffman Metals Bedford
2007 2008 2009 2010 2011 2012 2013 2014 2015 2016
Welhener
55Door + Access Systems | Winter 2016-2017
Mountain Air Garage Doors Shirleysburg
Northeast Door Sales Blakely
Overhead Door of Lancaster Lancaster
Penn Central Door Du Bois
Philadelphia Overhead Door Philadelphia
Rissler Garage Doors Ephrata
Set-Rite Levittown
Whitehall Door Whitehall
Rhode Island Fagan Door Coventry
Overhead Door of Providence Warwick
South Carolina Bilt-Rite West Columbia
Precision Door Service Columbia Columbia
Precision Overhead Door of Charleston North Charleston
South Dakota Dakota Garage Doors Sioux Falls
Tennessee Allied Overhead Door Nashville
Dillard Door & Security Memphis
Farmer Garage Door Knoxville
Texas Cedar Park Overhead Doors Cedar Park
Concho Valley Door San Angelo
Hollywood-Crawford Door San Antonio
Overhead Door of South Central Texas Brenham
Price Overhead Door Amarillo
Utah Central Utah Door Orem
Crawford Door Sales Salt Lake City
Precision Door Service Salt Lake City
Virginia Apple Door of Fredericksburg Fredericksburg
Coastal Door Supply Chesapeake
Hobbs Door Systems Virginia Beach
Washington Cressy Door Shoreline
Doorman Service Kent
Kitsap Garage Door Bremerton
Precision Door Service Spokane
Precision Door Service Lynnwood
The Door Works Bellevue
Wisconsin Carey’s Seamless Gutters & Long Grove Overhead Doors Belmont
Chippewa Valley Door Chippewa Falls
CW Garage Door Distribution Woodville
Geis Building Products Brookfield
Hartland Overhead Door Hartland
J.D. Griffiths Milwaukee
Joe Wilde Company New Berlin
La Crosse Glass & Overhead Door La Crosse
Modern Overhead Door Ripon
North Central Door Supply Ripon
Precision Building Products Fond Du Lac
Precision Door Service Menomonee Falls
R & R Doors Cross Plains
RH Fischer Overhead Door Iola
Wyoming Overhead Door of Casper Casper
Overhead Door of Riverton-Lander Riverton
CANADA
Alberta Barcol Doors & Windows Edmonton
Creative Door Services - Edmonton Edmonton
Doormasters Red Deer
British Columbia Canadian Doormaster Electric Burnaby
Creative Door Services - Delta Delta
Ideal Door Delta
Overhead Door of Vancouver Coquitlam
The Garage Door Depot - Vancouver Pitt Meadows
Ontario Brant Overhead Door Brantford
Upright Door Service Uxbridge
Wilcox Door Service Mississauga
Quebec Les Portes Baril Victoriaville
Saskatchewan Creative Door Services - Regina Regina
IDEA Accredited Dealers continued
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IDEA by the numbers*Automated Gate Operator Installers 627Rolling Steel Fire Door Technicians 515Commercial Rolling Door Technicians 507Residential Door Systems Installers 404Commercial Sectional Door Systems Technicians 347Automated Gate Systems Designers 307Accredited Door Dealers 229Certified Door Dealer Consultants 148Sanctioned Trainers 501Master Technicians 51*As of Nov. 10, 2016
Top 10 states with the most IDEA accredited dealers1. Illinois (16) Pennsylvania (16)3. Wisconsin (14)
4. Ohio (13)5. California (11) Indiana (11) Michigan (11)
8. Minnesota (10)9. New Jersey (8)10. Missouri (7)
16
1614
13
11
11
11
10
8
7
56 Door + Access Systems | Winter 2016-2017
The few, the elite, the IDEA Master Technicians*27. Mark McManus, Door Boy, Berkeley Heights, NJ28. Traves Tappan, Martin Garage Doors of Nevada,
Las Vegas, NV29. Richard Lano, JVS Garage Door, Port Clinton, OH30. Jack Smith, JVS Garage Door, Port Clinton, OH31. Chuck Ely, Nofziger Door Sales, Archbold, OH32. Marion Theurer, Applegate Door, Philomath, OR33. Merlin Theurer, Applegate Door, Philomath, OR34. Kenneth Cloeren, K J Door Services, Telford, PA35. Jonathan Nyce, K J Door Services, Telford, PA36. King Brumley III, Dillard Door & Security, Memphis, TN37. Donald Rock, Dillard Door & Security, Memphis, TN38. Nicolas Rodriguez, Dillard Door & Security, Memphis, TN39. Bob Sealey, Precision Door Memphis, Memphis, TN40. Timothy Warren, Precision Door Memphis, Memphis, TN41. Matthew Gray, Cedar Park Overhead Doors, Cedar Park, TX42. Shawn Brown, Concho Valley Door, San Angelo, TX43. Ricky Williford, Concho Valley Door, San Angelo, TX44. Jonathan Linzy, Greater Lufkin Overhead Door, Lufkin, TX45. Justin Price, Price Overhead Door, Amarillo, TX46. Thomas James, Doorman Service, Kent, WA47. Garry Stewart, Doorman Service, Kent, WA48. Rodney Schvaneveldt, The Door Works, Bellevue, WA49. Kayce Nehl, Overhead Door of Gillette, Gillette, WY50. Robynn Nehl, Overhead Door of Gillette, Gillette, WY51. Bryan Steele, Overhead Door of Riverton-Lander, Riverton, WY
1. Kyle Hart, Canadian Doormaster Electric, Burnaby, BC2. Loren Vickers, Loren Vickers Overhead Door, Flagstaff, AZ3. Bill Blunkall, The Door Company, Chico, CA4. Brian Erickson, The Door Company, Chico, CA5. Doug Hopkins, The Door Company, Chico, CA6. Jesse Morris, The Door Company, Chico, CA7. Matthew Pacetti, Overhead Door Co of Naples, Naples, FL8. Richard Timko, Overhead Door of Naples, Naples, FL9. Scott Ammerman, River City Door, Columbus, GA10. William Becker, River City Door, Columbus, GA11. Thomas Hickman, River City Door, Columbus, GA12. Jimmy Shirah, River City Door, Columbus, GA13. Troy Kilpatrick, C.H.I. Overhead Doors, Arthur, IL14. Matthew Crowder, Midwest Garage Door, Pawnee, IL15. Christopher Faber, Midwest Garage Door, Pawnee, IL16. Scott Funsch, Midwest Garage Door, Pawnee, IL17. Michael Kraus, Sr., Midwest Garage Door, Pawnee, IL18. David Mount, Mount Garage Doors, Westminster, MD19. Lonnie Denard, Overhead Door of Grand Rapids, Grand Rapids, MI20. Neil Northfield, All Seasons Garage Door, Ramsey, MN21. Kevin Berg, Metro Garage Door, Golden Valley, MN22. Dana Halverson, Metro Garage Door, Golden Valley, MN23. Thomas Miller, Metro Garage Door, Golden Valley, MN24. Robbie Nance, Assa Abloy Entrance Systems, Charlotte, NC25. Frank Arrigoni, Elite Garage Door Service, Charlotte, NC26. Brandon Furr, Overhead Door of Charlotte, Charlotte, NC
*Master Technicians hold certifications for rolling fire doors, commercial sectional doors, rolling doors, and residential doors.
57Door + Access Systems | Winter 2016-2017
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