Farmers’ Market Promotion Program 20 17 - 20 20

Am e lia Moore , P rog ra m Coord in a t o ra m e lia @e co log yce n t e r.o rg

● Promote Certified Farmers’ Markets to o ve r 2 m illio n Ca lifo rn ia n s

● In c re a se t h e ca p a c it y o f Ma rke t Ma n a g e rs

● Bu ild a cu lt u re o f d a t a co lle c t io n & e va lu a t io n

● Gro w a n d s t re n g t h e n t h e Allia n ce

● Promote Certified Farmers’ Markets to over 2 million Californians

● Increase the capacity of Market Managers

● Build a culture of data collection & evaluation

● Grow and strengthen the Alliance

Promote Certified Farmers Ma rke t s

Social Media10 la rg e m e d ia a sse t s

30 sm a lle r

FMfinder.org

VIDEO 5: “Go to the Farmers’ Market with Roy Choi”

80%Increase in web traffic to FMFinder.org

1.7millionTOTAL CALIFORNIANS REACHED BY OUR CAMPAIGN

Turning Likes into Lemons: Social Media St Farmers' Markets

Tuesday at 3:15PM

Amelia Moore, CA Alliance of Farmers’ Markets

Allen Moy, Pacific Coast Farmers’ Market Association

At the California Small Farms Conference, February 22 2019

Since training, have you implemented something you learned?

Did this training assist you in your role increasing access to locally produced agricultural products?

What was implemented?● Two new Certified

Farmers’ Markets

● New partnership with a school to do outreach

● New use of social media to promote

● Creative ways to enforce market rules

What’s Next?● More Videos and an Op -Ed

Strategy● Another in -person training at

the 2020 CA Small Farms Conference

● Revising the Market Manager Manual

● Increasing data collection partnerships

Turning Likes into Lemons: Social Media St Farmers' Markets

Tuesday at 3:15PM

Amelia Moore, CA Alliance of Farmers’ Markets

Allen Moy, Pacific Coast Farmers’ Market Association

Thank you!Amelia Moore

a m e lia @e co lo g yce n t e r.o rg

510 -54 8 -2220 , e xt 24 3