Post on 23-Jan-2018
The Good, The Great
(and the not-so-great) of
Farmers Market Merchandising
By Rowena Hopkins, Keltie Butler, and Michelle Wolf
Farmers' Markets of Nova
Scotia
Merchandising and Displays
In direct marketing, sales are a function of 3 things: Sales = product + presentation + producer
How you merchandise and display your products is one of the three elements that generates sales
Here, we will contrast “not so great” with “good and great” photos, to help you look at your own display through a new set of eyes