Farmers® Agency Websites

CREATE YOUR LOCAL DIRECTORIES

Sandra Steele

Account Director

Lizeth Flores

Project Coordinator

Got Questions?

� Use GotoWebinar “Chat” or raise your hand

� Tweet with us! @pinfotech

� There will be time for Q&A at the end

� All attendees will receive a copy of the slides

What We Will Be Covering

� Your Digital Storefront

� Local Directories

� How To Create Local Listings� Google+Local

� Bing

� Yelp

� Customer Reviews

� Q&A

Physical vs Digital

Physical locationPhysical location Digital locationDigital location

Your Storefront

Local Directories

What Are Local Directories?

Making sure your potential customers can find you when searching online

Adding the “where” – location

To the “what” – product or service

Traditional MarketingTraditional Marketing Digital MarketingDigital Marketing

Why Are Local Directories Important?

Be Found in Local Directories for Free

Organic

Local Listings

What is the Trade Off?

Cost or Time?

A local directories strategy is very cost effective, IF you invest your time into optimizing your listings

How to Create Local Listings

Your six must does

Let’s talk listings

1. Claim your listing

2. Consistency

3. Completion

4. Adding your website

5. Customer Reviews

6. Monitoring

Google+ Local

Google+ Local is “free” & let’s not forget… #1

Google+ Local

� Step 1: Create a Gmail Account

� Step 2: Go to http://www.google.com/business/placesforbusiness/

� Step 3: “Get Started for Free”

Google+ Local

� Step 4: Welcome to Google Places for Business

� Step 5: Get your business on Google

� Step 6: Verify your listing by Postcard

Google+ Local

� Step 7: Places for Business Dashboard

� Step 8: Complete your Business Listing

� Step 9: Verify Your listing with pin

Bing Local

Bing Local

Bing Local

� Step 1: Bing Business Portal – create an account

� http://www.bing.com/businessportal

� Step 2: “Get Started Now”

� Step 3: Search

� Submit Required Business Information

Bing Local

� Step 4: Claim or “Add new listing”

� Step 5: Add your business information

� Step 6: Verify your listing

Yelp

Yelp

“The Boston Consulting Group, a leading advisor on business strategy, recently surveyed 4,800 business

owners to learn the economic impact Yelp has on small businesses. The results are eye opening: small businesses with a free business owner’s account saw an average of $8,000 in annual revenue from Yelp.”

Yelp

� Step 1: Visit https://biz.yelp.com/claiming

� Step 2: Complete your profile� No business listed (create

one)

� Already unlocked

� Unlock

Yelp

� Step 3: Optimize your Yelp Listing� Name

� Address

� Phone Number

� Your website

� Office Hours

� Category

� Step 4: Monitor your traffic & respond to reviews

Hard Part is Over

� 100% of your profile is updated

� Respond to reviews

� Promote awareness

� Conduct annual reviews

Customer Reviews

Customer Reviews

� Be logged in

� Positive reviews hit BIG

� Promote don’t ask

� Always respond

Empower Your Place Listings

You can’t please them all

Support

One-on-one training,

webinars, local directory

support, and more!

Consider us part of your team

Aka… your “personal” web coach

Wrap Up

� Your Digital Storefront

� Local Directories

� How To Create Local Listings� Google+Local

� Bing

� Yelp

� Customer Reviews

� Q&A

Call us: (888) 311 -7161

Email us: farmersagent@pioneerinfotech.com

Like Us: facebook.com/pioneerinfotech

Follow Us: @pinfotech

THANK YOU!