Post on 10-Dec-2021
RATE CARDS - STATISTICS - SPECIFICATIONS For the most up-to-date version, please consult our virtual media guide at laterre.ca/annonceurs.
FARMEROWNED-PUBLICATIONS
MEDIA GUIDE – 2018 –
laterre.ca
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MEDIA GUIDE 2018 2
The only French-language agricultural weekly in North America, since 1929❱ 27,966 paid circulation
❱ 100,000 readers per issue
❱ A newsstand distribution of 1,000 copies in more than 700 locations across Quebec each week
❱ Full-page ads from only $0.07 per reader
Each of the 51 issues of La Terre de chez nous offers:❱ A team of experienced journalists
❱ In-depth analysis
❱ Thorough examination of market trends
❱ Breaking agricultural news
❱ Full coverage of weekly current affairs
1 AAM official report, June 2017
51 ISSUES PER YEAR
SUBSCRIBERS127, 966READERS PER ISSUE100, 000
The best value per advertising dollar
0
5000
10000
15000
20000
25000
30000
27,966
8,497 2
Bulletin des agriculteurs
Source: AAM official report, June 30 20172 Partial coverage overlap
Full coverage of Quebec’s agricultural market
MEDIA GUIDE 2018 3
2018 PUBLISHING SCHEDULE
BOOKING(BY 12 PM)
MATERIAL DUE(BY 3 PM ET)
PUBLISHED
December 18, 2017 December 19, 2017 January 3, 2018
December 18, 2017 January 3, 2018 January 10, 2018
January 9, 2018 January 10, 2018 January 17, 2018
January 16, 2018 January 17, 2018 January 24, 2018
January 23, 2018 January 24, 2018 January 31, 2018
January 30, 2018 January 31, 2018 February 7, 2018
February 6, 2018 February 7, 2018 February 14, 2018
February 13, 2018 February 14, 2018 February 21, 2018
February 20, 2018 February 21, 2018 February 28, 2018
February 27, 2018 February 28, 2018 March 7, 2018
March 6, 2018 March 7, 2018 March 14, 2018
March 13, 2018 March 14, 2018 March 21, 2018
March 20, 2018 March 21, 2018 March 28, 2018
March 27, 2018 March 28, 2018 April 4, 2018
April 3, 2018 April 4, 2018 April 11, 2018
April 10, 2018 April 11, 2018 April 18, 2018
April 17, 2018 April 18, 2018 April 25, 2018
April 24, 2018 April 25, 2018 May 2, 2018
May 1, 2018 May 2, 2018 May 9, 2018
May 8, 2018 May 9, 2018 May 16, 2018
May 15, 2018 May 16, 2018 May 23, 2018
May 22, 2018 May 23, 2018 May 30, 2018
May 29, 2018 May 30, 2018 June 6, 2018
June 5, 2018 June 6, 2018 June 13, 2018
June 12, 2018 June 13, 2018 June 20, 2017
June 19, 2018 June 20, 2018 June 27, 2018
BOOKING(BY 12 PM)
MATERIAL DUE(BY 3 PM)
PUBLISHED
June 26, 2018 June 27, 2018 July 4, 2018
July 3, 2018 July 4, 2018 July 11, 2018
July 10, 2018 July 11, 2018 July 18, 2018
July 17, 2018 July 18, 2018 July 25, 2018
July 24, 2018 July 25, 2018 August 1, 2018
July 31, 2018 August 1, 2018 August 8, 2018
August 7, 2018 August 8, 2018 August 15, 2018
August 14, 2018 August 15, 2018 August 22, 2018
August 21, 2018 August 22, 2018 August 29, 2018
August 28, 2018 August 29, 2018 September 5, 2018
September 4, 2018 September 5, 2018 September 12, 2018
September 11, 2018 September 12, 2018 September 19, 2018
September 18, 2018 September 19, 2018 September 26, 2018
September 25, 2018 September 26, 2018 October 3, 2018
October 2, 2018 October 3, 2018 October 10, 2018
October 9, 2018 October 10, 2018 October 17, 2018
October 16, 2018 October 17, 2018 October 24, 2018
October 23, 2018 October 24, 2018 October 31, 2018
October 30, 2018 October 31, 2018 November 7, 2018
November 6, 2018 November 7, 2018 November 14, 2018
November 13, 2018 November 14, 2018 November 21, 2018
November 20, 2018 November 21, 2018 November 28, 2018
November 27, 2018 November 28, 2018 December 5, 2018
December 4, 2018 December 5, 2018 December 12, 2018
December 11, 2018 December 12, 2018 December 19, 2018
Not published Not published December 26, 2018
Rates on page 5 and technical specifications on page 29.
Published on Wednesdays.
Booking 8 days prior to the publication date (noon ET on Tuesday).
Material due one week prior to the publication date (3 PM ET on Wednesday).
MEDIA GUIDE 2018 4
AD SIZESPAPER SIZE: 10,75" X 15"
PREMIUM POSITIONS
1/2 PAGE VERTICAL W H
inches 4.8125" 13.67"
picas 28p10.5 82p
HORIZONTAL W H
inches 9.75" 6.67"
picas 58p6 40p
1/3 PAGEVERTICAL W H
inches 4.8125" 9.11"
picas 28p10.5 54p8
SQUARE W H
inches 7.2812" 6.07"
picas 43p8.25 36p5
HORIZONTAL W H
inches 9.75" 4.42"
picas 58p6 26p6
1/6 PAGEVERTICAL W H
inches 2.34" 9.08"
picas 14p0.75 54p6
SQUARE W H
inches 4.8125" 4.42"
picas 28p10.5 26p6
HORIZONTAL W H
inches 7.2812" 3.03"
picas 43p8.25 18p2
1/8 PAGEVERTICAL W H
inches 2.34" 6.67"
picas 14p0,75 40p
HORIZONTAL W H
inches 4.8125" 3.25"
picas 28p10.5 19p6
DOUBLE FULL PAGE W H
inches 20.5" 13.67"
picas 123p 82p
DOUBLE 1/2 PAGEVERTICAL W H
inches 15.5625" 8.33"
picas 93p4.5 50p
HORIZONTAL W H
inches 20.5" 6.67"
picas 123p 40p
1/4 PAGE VERTICAL W H
inches 2.34" 13.67"
picas 14p0.75 82p
VERTICAL W H
inches 4.8125" 6.67"
picas 28p10.5 40p
HORIZONTAL W H
inches 7.2812" 4"
picas 43p8.25 24p
HORIZONTAL W H
inches 9.75" 3.25"
picas 58p6 19p6
JUNIOR PAGEVERTICAL W H
inches 7.2812" 4"
picas 43p8.25 58p6
FULL PAGE W H
inches 9.75" 13.67"
picas 58p6 82p
BANNER LES LATERREUR
HORIZONTAL W H
inches 7.12" 1.43"
picas 42p8 8p7
PAGE À PIERRE (SOCIAL NEWS),
AND AG WEATHER FORECAST
EARLUG(PAGEÀPIERRE) W H
inches 2.34" 2.64"
picas 14p0.75 15p10
BANNER W H
inches 9.75" 1.43"
picas 58p6 8p7
MARKET REVIEWHORIZONTAL W H
inches 4.8125" 2.86"
picas 28p10.5 17p1
MEDIA GUIDE 2018 5
FULL-PAGE ADS FROM ONLY 7 CENTS PER READER
Customize your adContact us at 1-800-528-3773
FRONT PAGEEARLUG W H
inches 2.3611" 2.1667"
picas 14p2 13p
BOTTOMPAGEBOX W H
inches 3.25v 2.64"
picas 19p6 15p10
BANNER W H
inches 9.08" 1.43"
picas 54p6 8p7
Rates per unit
Net rates based on client supplied-material. Taxes not included.
Black and white pricing available; contact your sales representative.
COLOUR RATES
DISCOUNT 5% 10% 12 % 15% 20% 25% 30%
FREQUENCY
SIZE POSITION 1 to 3 4 to 8 9 to 12 13 to 15 16 to 20 21 to 26 27 to 40 41 to 52
Full page
Cover 4 (back page) $8,500 $8,075 $7,650 $7,480 $7,225 $6,800 $6,375 $5,950
Cover 2 or 3 (I.B.C.) $8,200 $7,790 $7,380 $7,2 1 6 $6,970 $6,560 $6, 1 50 $5,740
Regular page (R.O.P.) $6,600 $6,270 $5,940 $5,808 $5,6 1 0 $5,280 $4,950 $4,620
Right page guaranteed (R.H.P.)
$7,400 $7,030 $6,660 $6,5 1 2 $6,290 $5,920 $5,550 $5, 1 80
Double full page
Central spread $ 1 3,600 $ 1 2,920 $ 1 2,240 $ 1 1 ,968 $ 1 1 ,560 $ 1 0,880 $ 1 0,200 $9,520
Consecutive pages $ 1 3, 1 00 $ 1 2,445 $ 1 1 ,790 $ 1 1 ,528 $ 1 1 , 1 35 $ 1 0,480 $9,825 $9, 1 70
Double 1/2 page
Central spread $7,400 $7,030 $6,660 $6,5 1 2 $6,290 $5,920 $5,550 $5, 1 80
Consecutive pages $7, 1 00 $6,745 $6,390 $6,248 $6,035 $5,680 $5,325 $4,970
1/2 page
Regular page (R.O.P.) $3,900 $3,705 $3,5 1 0 $3,432 $3,3 1 5 $3, 1 20 $2,925 $2,730
Right page guaranteed (R.H.P.)
$4,300 $4,085 $3,870 $3,784 $3,655 $3,440 $3,225 $3,0 1 0
1/4 page
Regular page (R.O.P.) $ 1 ,900 $ 1 ,805 $ 1 ,7 1 0 $ 1 ,672 $ 1 ,6 1 5 $ 1 ,520 $ 1 ,425 $ 1 ,330
Right page guaranteed (R.H.P.)
$2, 1 00 $ 1 ,995 $ 1 ,890 $ 1 ,848 $ 1 ,785 $ 1 ,680 $ 1 ,575 $ 1 ,470
Junior page
Regular page (R.O.P.) $4,000 $3,800 $3,600 $3,520 $3,400 $3,200 $3,000 $2,800
Right page guaranteed (R.H.P.)
$4,400 $4, 1 80 $3,960 $3,872 $3,740 $3,520 $3,300 $3,080
1/3 page
Regular page (R.O.P.) $2,300 $2, 1 85 $2,070 $2,024 $ 1 ,955 $ 1 ,840 $ 1 ,725 $ 1 ,6 1 0
Right page guaranteed (R.H.P.)
$2,600 $2,470 $2,340 $2,288 $2,2 1 0 $2,080 $ 1 ,950 $ 1 ,820
1/6 page
Regular page (R.O.P.) $ 1 ,400 $ 1 ,330 $ 1 ,260 $ 1 ,232 $ 1 , 1 90 $ 1 , 1 20 $ 1 ,050 $980
Right page guaranteed (R.H.P.)
$ 1 ,600 $ 1 ,520 $ 1 ,440 $ 1 ,408 $ 1 ,360 $ 1 ,280 $ 1 ,200 $ 1 , 1 20
1/8 page
Regular page (R.O.P.) $ 1 ,200 $ 1 , 1 40 $ 1 ,080 $ 1 ,056 $ 1 ,020 $960 $900 $840
Right page guaranteed (R.H.P.)
$ 1 ,300 $ 1 ,235 $ 1 , 1 70 $ 1 , 1 44 $ 1 , 1 05 $ 1 ,040 $975 $9 1 0
PREMIUM POSITIONS Rates upon request
PREMIUM POSITIONS
OCTAVIUS CONUBIUM212, rue Principale, Sainte-Adèle
Octavius conubium santet fiducias, iam umbraculi neglegenter iocari adfabilis matrimonii, quamquam adlaudabi-lis agricolae spinosus suffragarit utilitas ossifragi, quod bellus agricolae senesceret Caesar. Apparatus bellis iocari lascivius agricolae. Pompeii satis libere praemuniet tremulus cathedras, utcunque ossifragi fermentet concubine, et saburre insectat rures. Fragilis oratori adquireret adfabilis matrimonii Fragilis apparatus bellis spinosus im-putat optimus tremulus umbraculi. Catelli iocari gulosus apparatus bellis. Lascivius agricolae infeliciter amputat gulosus matrimonii, et parsimonia oratori imputat cathedras, quod ossifragi fermentet pessimus utilitas syrtes.Umbraculi lucide deciperet oratori, ut umbraculi corrumperet quinquennalis syrtes, utcunque catelli infebellis spinosus imputat optimus tremulus umbraculi.bellis. Lascivius agricolae infeliciter amputat gulosus matrimonii, et parsimonia oratoriTél. : 418 564-6734
1
GAZON INC.Chirographi praemuniet par-simonia matrimonii. Verecun-
dus umbraculi senesceret gulosus rures.Zothecas comiter circumgre-diet quadrupei, et gulosus rures fortiter.Adfabilis agricolaeTél. : 555 555-5555
2 BELLIS VOCIFICAT25 chemin du lac,
St-CharlesMedusa deciperet : gulosus chirographi. Umbraculi lucide fermentet perspicax fiducias, et pessimus adfabilis apparatus bellis vocificat syrtes. Caesar libere amputat bellus apparatus bellis, etiam verecundus catelli fortiter conubium santet.Pour plus de détails concernant nos produits, visitez notre site web : www.bellis.com
Tél. : 819 887-5665
3 AQUAE SULIS123 route 456, St-Thomas
QC, J5X 3B6Samedi 2 juillet 2016
à 8h30Zothecas frugaliter : miscere Augustus, iam syrtes insectat chirographi.Vix fragilis catelli verecunde con santet Aquae Sulis. Chirographi suffragarit quinquennalis concu-bine, quod utilitas ossifragi con santet rures. Syrtes senesceret chirographi. Catelli frugaliter cor quadrupei suffragarit quinquen-nalis concubine, quod utilitas ossifragi con santet rures. Syrtes senesceret chirographi. Catelli frugaliter cor quadrupeiUtilitas umbraculi spinosus adquir pessimus verecundus rures. Agricolae suffragarit saburre. Umbraculi deciperet fragilis.Bellus zothecas deciperet ad-fabilis umbracu, quamquam saetosus apparatus. Aquae Sulis miscere verecun fiducias.Carte routière et catalogue dis-ponible sur notre site web.
Tél. : 123 456-7890www.aquaesulis.com
4
ENCANFerme ABC
612 rang Deschamps, St-Hugues,Qc, P9O 4T6
Lundi 18 juillet 2016 à 13hPretosius agricolae lucide iocari catelli, quamquam incredibiliter verecun-dus rures verecunde insectat syrtes. Quinquennalis zothecas praemuniet gulosus saburre. Cathedras suffragarit chirographi, utcunque perspicax matrimonii spinosus agnascor suis. Optimus adlaudabilis chirographi in-credibiliter celeriter corrumperet fragilis oratori. Apparatus bellis senesce-ret pessimus bellus quadrupei. Ossifragi insectat Aquae Sulis.
Pour plus de détails ou pour obtenir les indications, visitez notre site web : www.encan.com
5
MEDIA GUIDE 2018 6
RatesThe example rates are calculated for black and white. GST and PST will be added if applicable. Rates are for client-supplied material.
Add 25% for 1 colour (choice of yellow, red or green) and 50% for 4-colour process.
If purchasing four (4) consecutive weeks unchanged, the fifth week is free.
Costs will be calculated based on the final format.
BookingsPlease reserve one (1) week prior to the Wednesday publication date.
Promotional materialThe client must provide text, logo and images electronically by Tuesday at noon ( i.e., one week prior to the publication date) at the latest.
Electronic submissions: annoncesclassees@laterre.ca
Text must be submitted in WordLogos and photos in JPEG, TIFF, EPS or PDF format.
For more information, please see the technical specifications on page 29.
ComplianceAny advertisement not in compliance with our requirements will not be printed.
CorrectionsOne (1) correction only shall be permitted before publication.
Any additional changes shall be subject to a $25 surcharge.
CancellationsCancellations will not be accepted after 3 p.m. on Wednesdays prior to the publication date.
For further information, please contact our customer service representatives.
Telephone: 450-679-7809Toll-free: 1-877-679-7809Fax: 450-670-4788
CLASSIFIEDS
W H
inches 4.125" 1.375"
Approximately110wordsor990characters
inches 1.25" 1.0625"
Approximately25wordsor230characters
inches 1.25" 1.75"
Approximately50wordsor390characters
inches 1.25" 3.5625"
Approximately92wordsor775characters
inches 2.75" 1.75"
Approximately79wordsor630characters
= $347.40
= $86.85
= $144.75
= $289.50
= $289.50
1
2
3
4
5
Photo
MEDIA GUIDE 2018 7
ADVERTORIALS
La Terre de chez nous and its publications accept editorial
advertisements under the following terms and conditions:
The advertorial or advertorial section must be clearly identified by the word “advertisement” in the upper right-hand corner of the advertisement.
The word “advertisement” must be inverted, in boldface white on black, and in at least 24-point font for full-page advertisements, and 20-points for all other formats.
The advertorial must be framed by a solid border to clearly differentiate advertising from editorial content.
The font must be different than the La Terre de chez nous house fonts (Filo Pro and Sanuk).
The layout of the advertorial may not be identical (column number and width) to that of the publication.
La Terre de chez nous reserves the right to refuse any advertorial.
1
2
3
ADVERTISEMENT1
2
Title of the advertorialLorem ipsum dolor sit amet, consectetur adipiscing elit. Nulla a justo vel felis iaculis condimentum sit amet id mauris. Aliquam egestas pellentesque purus, id sollicitudin nulla bibendum id mentum sit amet id mauris.
In vitae viverra augue. Praesent viverra orci id nisl tempus ut malesuada mi elementummentum sit amet iaculis.
Mauris nils id mi odio. Donec vitae neque non nislnon a nisl. Sed euis turpis in diamame. Suspends nulla pulvinaraliquet elit, congue risus vehicula at. Maurisiuo id mi odio. Donec vitae neque non nisl mattis pharetra non a nisl. Sed euis turpis in. Suspends nulla pulvuspendisse potentimentum sit maurismentum .
3
Because of its irregular form, the reminder note has approximate measurements.
You must provide us with the Illustrator file and vectorize the text, logo and/or images. We will make the ad to the standards required.
REMINDER NOTE on the front page
REMINDER NOTE W H
inches 2.5" 2.5"
picas 15p 15p
Rate $2,900
Turnkey operation
For more information, contact your sales representative at 1-800-528-3773
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5
6
7
8
9
12
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MEDIA GUIDE 2018 8
THE UPA’S REGIONAL FEDERATIONS
The weekly La Terre de chez nous is distributed to all 12 regional federations of the UPA.
It is an indispensable tool for reaching your current and prospective customers.
AAM official report, June 30, 2017*
1 Abitibi-Témiscamingue – 538
2 Bas-Saint-Laurent – 2,029
3 Capitale-Nationale–Côte-Nord – 1,457
4 Centre-du-Québec – 3,490
5 Chaudière-Appalaches – 5,043
6 Estrie – 2,110
7 Gaspésie–Îles-de-la-Madeleine – 182
8 Lanaudière – 1,666
9 Mauricie – 1,183
10 Montérégie – 6,451
11 Outaouais–Laurentides – 1,954
12 Saguenay–Lac-Saint-Jean – 1,053
Outside Quebec and Int'l – 810
TOTAL 27,966
* Approx. number of subscriptions varies with renewals.
MEDIA GUIDE 2018 9
INSERT SPECIFICATIONS
Net rates based on client-supplied material. Taxes not included.
RATES Distribution
FOR 2 PAGESPRODUCTION RUN
30,000 or more $ 1 45/ 1 ,000
25,000 to 29,999 $ 1 50/ 1 ,000
19,000 to 24,999 $ 1 55/ 1 ,000
14,000 to 18,999 $ 1 60/ 1 ,000
10,000 to 13,999 $ 1 65/ 1 ,000
9,000 $ 1 ,500
8,000 $ 1 ,375
7,000 $ 1 ,275
6,000 $ 1 , 1 50
5,000 or less $ 1 ,000
PER 1,000 COPIES (CPT) - 5,000 COPIES MINIMUM
# OF PAGES
4 pages $200
6 pages $220
8 pages $245
12 pages $295
16 pages $345
20 pages $4 1 0
24 pages or more $440
La Terre de chez nous and its publications offer several options for inserts, which can be stitched, glued, bagged, blown in, etc., depending on the publication. Rates are based on standard formats.
DistributionLa Terre de chez nous and its publications can include inserts for complete or partial (selected) distribution at the client’s request, either by sector or by region. Selective distribution is available by federation or by region.
Approval and final proofsAll inserts must be in compliance with the Canada Post Publications Mail policies and standards, to avoid problems and surcharges. Prior to printing, text and visuals must be submitted by email for approval.
Maximum sheet size 7.5" x 11". (If your insert exceeds the permitted size, it will be folded and additional charges will be billed.)
DeliveryInserts must be received 15 days prior to insertion. Delivery instructions will be provided upon booking. Any overruns will be recycled, unless otherwise specified by the client.
IdentificationBoxes must be labelled as follows:
1. Number of boxes 4. Client name
2. Number of inserts per box 5. Publication title
3. Inserts 6. Publication date
10MEDIA GUIDE 2018
These sections focus on particular themes such as animal health, maple production, poultry farming, and many more. They are intended to keep our readers up to date on current and specialized topics in the world of agriculture—all in an inviting visual format. Some sections also contain celebrations of business anniversaries or simply feature agricultural organizations.
SPECIAL SECTIONS
INCLUDED IN LA TERRE DE CHEZ NOUS
SPECIAL ISSUES / PAPER SIZE: 10,75˝ X 15˝
AD SIZES
FULL PAGE W H
inches 9.75" 13.67"
picas 58p6 82p
1/2 PAGE HORIZONTAL W H
inches 9.75" 6.67"
picas 58p6 40p
REDUCED RATES
SIZE Colour B&W
Covers 2 and 4* $3,950
Full page $2,950 $2,050
Junior page $ 1 ,960 $ 1 ,380
1/2 page horizontal $ 1 ,905 $ 1 ,025
1/3 page horizontal $ 1 ,240 $725
1/4 page vertical $995 $530
1/8 page horizontal $ 500 $ 395
Net rates based on client-supplied material. Taxes not included. Premium positions on request. * Subject to availability
1/3 PAGEHORIZONTAL W H
inches 9.75" 4.42"
picas 58p6 26p6
1/4 PAGE VERTICAL W H
inches 4.8125" 6.67"
picas 28p10.5 40p
JUNIOR PAGEVERTICAL(3COL) W H
inches 7.2812" 9,75"
picas 43p8.25 58p6
1/8 PAGEHORIZONTAL W H
inches 4.8125" 3.25"
picas 28p10.5 19p6
SAVE UP TO
62%OFF REGULAR
RATES
assantUn cahier de La Terre de chez nous - Juillet 2014
Une initiative de
SPÉCIAL
LA TERREDE CHEZ NOUS
MOT DU PRÉSIDENT - PAGE 2
DéfiFRAQ: UNE 4e FINALE ENDIABLÉE - PAGE 4
DES PRIX ET DES BOURSESPOUR LA RELÈVE - PAGE 5
UNE PREMIÈRE INTERRÉGION POUR LA FRAQ 2.0 - PAGE 6
Découvrez lesNOUVELLES
RECRUESde la FRAQ
+
Le
Fruits et légumes DU QUÉBEC
Acéricoles
MEDIA GUIDE 2018 11
PUBLISHING SCHEDULEBOOKING MATERIAL DUE PUBLISHED
December, 18 2017 January 3, 2018 January 17, 2018
April 18, 2018 April 25, 2018 May 9, 2018
July 4, 2018 July 11, 2018 July 25, 2018
October 10, 2018 October 17, 2018 October 31, 2018
PUBLISHING SCHEDULEBOOKING MATERIAL DUE PUBLISHED
September 19, 2018 September 26, 2018 October 10, 2018
PUBLISHING SCHEDULEBOOKING MATERIAL DUE PUBLISHED
May 9, 2018 May 16, 2018 May 30, 2018
September 12, 2018 September 19, 2018 October 3, 2018
PUBLISHING SCHEDULEBOOKING MATERIAL DUE PUBLISHED
March 7, 2018 March 14, 2018 March 28, 2018
August 15, 2018 August 22, 2018 September 5, 2018
October 3, 2018 October 10, 2018 October 24, 2018
November 21, 2018 November 28, 2018 December 12, 2018
PUBLISHING SCHEDULE BOOKING MATERIAL DUE PUBLISHED
May 16, 2018 May 23, 2018 June 6, 2018
MAPLE SYRUP PRODUCERS
ORGANIC AGRICULTURE
CATTLE PRODUCERS
YOUNG FARMERS OF QUEBEC
QUEBEC FRUITSAND VEGETABLES
MEDIA GUIDE 2018 12
PUBLISHING SCHEDULEBOOKING MATERIAL DUE PUBLISHED
March 28, 2018 April 4, 2018 April 18, 2018
July 11, 2018 July 18, 2018 August 1, 2018
PUBLISHING SCHEDULEBOOKING MATERIAL DUE PUBLISHED
May 30, 2018 June 6, 2018 June 20, 2018
THE GOOD PRACTICES
FORAGE CROPS
POULTRY
PUBLISHING SCHEDULEBOOKING MATERIAL DUE PUBLISHED
March 21, 2018 March 28, 2018 April 11, 2018
MEDIA GUIDE 2018 13
The most widely read agricultural magazine in QuebecTHE PERFECT PARTNER PUBLICATION TO LA TERRE DE CHEZ NOUS A magazine you can trust!❱ The reference in new ag technologies
❱ Over 97% of our readership appreciate the quality and pertinenceof the information contained in the magazine.
❱ Up to 164% more readers than our competitors
A magazine that inspires innovation❱ Readers are from every sector of agriculture and are often
the decision-makers on the farm
❱ Targeted distribution to Quebec producers and selective mailings to snow-removal, landscaping and excavation professionals, turf producers and publicworks managers
❱ Targets a $800 million agricultural machinery market (2017 investments)
PUBLISHING SCHEDULEISSUE BOOKING MATERIAL DUE PUBLISHED SUBJECTS
February December 8, 2017 December 13, 2017 January 10, 2018 Safety
March January 31, 2018 February 7, 2018 February 28, 2018 Building structure
April February 28, 2018 March 7, 2018 March 28, 2018 Seed drills
May March 28, 2018 April 4, 2018 April 25, 2018 Fertilizer loader bucket
June May 2, 2018 May 9, 2018 May 30, 2018 TMR mixers
July May 30, 2018 June 6, 2018 June 27, 2018 Manure spreaders
HOT SUMMER DEALS(TABLOID)
JUNE 20, 2018 JUNE 27, 2018 JULY 18, 20181 HOT SUMMER
DEALS
September August 1, 2018 August 8, 2018 August 29, 2018Artesian wells and
drinking water
October August 29, 2018 September 5, 2018 September 26, 2018 Wood
November October 3, 2018 October 10, 2018 October 31, 2018 Generators
December October 31, 2018 November 7, 2018 November 28, 2018Optimizing your
workspace
laterre.ca/techniques
Ad sizes on page 23, rates on page 24 and technical specifications on page 29.
PLUS Les Aubaines d’été
(Hot Summer
Deals) booklet in
July. Specifications
on page 6.
TABLOID FORMAT 1 ISSUE PER YEAR
10 ISSUES PER YEAR
DISTRIBUTED WITH LA TERRE DE CHEZ NOUS
$800MTARGETS A AGRICULTURAL
MACHINERY MARKET
MEDIA GUIDE 2018 14
10 ISSUES PER YEAR
$2BOVER
$350M IN INVESTMENTSON INSTALLATION
The only industry magazine that reaches 100% of Quebec’s dairy farmersFor over 30 years, Le producteur de lait québécois has been an essential part of the success of every Quebec dairy farm. This award-winning magazine, published by Les producteurs de lait du Québec, has earned a reputation for excellence far beyond Quebec’s borders and has won numerous farm publication awards.
Quebec is Canada’s leader in milk production.
Quebec’s dairy production represents 37% of the Canadian market share.
FARM GATE VALUE
Ad sizes on page 23, rates on page 24 and
technical specifications on page 29.
PUBLISHING SCHEDULE
ISSUE BOOKING MATERIAL DUE PUBLISHED*
Jan./Feb. November 29, 2017 December 8, 2017 January 9, 2018
March January 24, 2018 February 2, 2018 February 27, 2018
April February 21, 2018 March 2, 2018 March 27, 2018
May March 28, 2018 April 6, 2018 May 1, 2018
June April 25, 2018 May 4, 2018 May 29, 2018
July/August May 30, 2018 June 8, 2018 July 13, 2018
September June 27, 2018 July 6, 2018 August 28, 2018
October August 29, 2018 September 7, 2018 October 2, 2018
November September 26, 2018 October 5, 2018 October 30, 2018
December October 24, 2018 November 2, 2018 November 27, 2018
*Publication dates may vary.
12,000producers
- - - - - - - - - -
83,096jobs
- - - - - - - - - -
6,000farms- - - - - - - - - -
Le logo ne peut pas être utilisé d’une autre couleur.Seulement en bleu et noir.
MEDIA GUIDE 2018 15
Le producteur de lait québécois offers several options for inserts, which can be stapled, glued, bagged, blown in, etc. Rates are based on standard formats.
Distribution
Le producteur de lait québécois reaches 100% of dairy farms in Quebec.
Approval and final proofs
All inserts must be in compliance with the Canada Post Publications Mail policies and standards, to avoid problems and surcharges. Prior to printing, text and visuals must be submitted by email for approval.
Maximum sheet size 8" x 10.875". (If your insert exceeds the permitted size, it will be folded and additional charges will be billed.)
Delivery
Inserts must be received 15 days prior to insertion. Delivery instructions will be provided upon booking. Any overruns will be recycled, unless otherwise specified by the client.
Identification
Boxes must be labelled as follows:
1. Number of boxes 4. Client name
2. Number of inserts per box 5. Publication title
3. Inserts 6. Date of publication
ValactaThe 2017 results of the Quebec dairy production
Each year, Valacta teams up
with Les producteurs de lait du
Québec to produce this profile
of the Quebec dairy industry.
The publication provides a
comprehensive overview of the
development of the Quebec
dairy industry and acts as a
year-long reference tool for
key stakeholders, providing
comparative statistical data. 15,000 copies of Valacta
magazine are published.
The ideal way to reach all actors in the dairy industry.
SPECIFICATIONS FOR INSERTS
SIZE POSITION RATES
Cover 4 $4,235
Cover 2 or 3 $3,900
Full pageRegular page $3,345
Right page $3,680
2/3 pageRegular page $2,6 1 0
Right page $2,885
1/2 pageRegular page $2,225
Right page $2,395
1/3 pageRegular page $ 1 ,850
Right page $ 1 ,955
Business card $305
Net rates based on client-supplied material. Black and white rates available. Taxes not included.
COLOUR RATES
PUBLISHING SCHEDULE
BOOKINGMATERIAL
DUEPUBLISHED*
April 3, 2018 April 13, 2018 May 9, 2018
Technical specifications on page 29. *Publication dates may vary.
RATES Complete distribution (+/- 8,000 copies)
2 pages $3,725
4 pages $5,425
6 pages $6,850
8 pages $7,675
12 pages $9,475
16 pages $ 1 0,850
20 pages $ 1 2,350
24 pages or greater $ 1 3,600
Net rates based on client-supplied material. Taxes not included.
MEDIA GUIDE 2018 16
The Quebec cash-crop producers’ magazineThis magazine intended for cash-crops producers
gives insight on current subjects, including market
analyses, research and agronomic practices.
Articles written by recognized experts in the field
provide the most accurate information available
about crop production. Sent to more than
27,966 subscribers in Quebec.
PUBLISHING SCHEDULEISSUE BOOKING MATERIAL DUE PUBLISHED
January December 12, 2017 January 5, 2018 January 24, 2018
March February 7, 2018 February 14, 2018 March 7, 2018
May April 18 , 2018 April 25, 2018 May 16, 2018
September August 15, 2018 August 22, 2018 September 12, 2018
November October 3, 2018 October 10, 2018 October 31, 2018
5 ISSUES PER YEAR
DISTRIBUTED WITH LA TERRE DE CHEZ NOUS
100%THE INDISPUTABLE CHOICE TO REACH
OF THE QUEBEC MARKET
11,000MORE THAN PRODUCERS
Ad sizes on page 23, rates on page 24 and
technical specifications on page 29.
CULTIVARS DE CÉRÉALES
HYBRIDES DE MAÏS-GRAIN
— DÉCEMBRE 2016 —
CULTIVARS DE PLANTES OLÉOPROTÉAGINEUSES
UN SUPPLÉMENT DE LA TERRE DE CHEZ NOUS
CRMP_2016-12-07_new.indd 1 2016-11-28 13:08
MEDIA GUIDE 2018 17
CÉROM DECEMBER
EXCLUSIVE ISSUE
DISTRIBUTED WITH LA TERRE DE CHEZ NOUS
2018 Annual Quebec Guide to the validated results of the Réseaux Grandes Cultures du Québec (RGCQ)
❱ The go-to Quebec reference on this subject and 2019 recommendations.
❱ An objective database to help producers make informed seed purchases
❱ 2018 corn and soy trial results and 2019 grain cultivar recommendations
❱ Distributed with La Terre de chez nous to more than 27,966 subscribers
GUIDE CÉROM ANNUAL RECOMMENDATIONS (Non-standard format)
ISSUE PUBLISHED
December
BOOKING
November 7, 2018
MATERIAL DUE
November 14, 2018 December 5, 2018
DOUBLE FULL PAGE
W H
inches 13.25" 9.25"
picas 79p6 55p6
Bleed
W H
inches 14.25" 10.25"
picas 85p6 61p6
FULL PAGE
W H
inches 6.25" 9.25"
picas 37p6 55p6
Bleed
W H
inches 7.25" 10.25"
picas 43p6 61p6
1/2 PAGE (NO BLEED)
HORIZONTAL W H
inches 6.25" 4.5"
picas 37p6 27p
1/3 PAGE (NO BLEED)
HORIZONTAL W H
inches 6.25" 2.92"
picas 37p6 17p6
AD SIZESPAPER SIZE: 7" X 10"
2/3 PAGE (NO BLEED)
W H
inches 6.25" 6"
picas 37p6 36p
Rates on page 24 and technical specifications
on page 29.
MEDIA GUIDE 2018 18
Pork production is the second largest production sector in Quebec after dairy,
accounting for 26,500 jobs in 2017 and farm revenues of over
$1.28 billion.
Quebec is Canada’s largest pork producer, with 7 million hogs per year.
Quebec exports 570,000 tons of pork meat annually throughout the world,
representing 1.64B$
The only industry magazine guaranteed to reach 100% of Quebec hog farmers
IN FARM REVENUES
4OVER
ISSUES PER YEAR
$1.28B
2,759 PRODUCERS
Ad sizes on page 23, rates on page 24 and
technical specifications on page 29.
PUBLISHING SCHEDULEISSUE BOOKING MATERIAL DUE PUBLISHED*
April February 15, 2018 March 2, 2018 March 28, 2018
July May 17, 2018 June 1, 2018 June 27, 2018
September August 16, 2018 August 31, 2018 September 26, 2018
December October 18, 2018 November 2, 2018 November 28, 2018
*Publication dates may vary.
26,500jobs
- - - - - - - - - -
7 millionhogs- - - - - - - - - -
MEDIA GUIDE 2018 19
Porc Québec offers several options for inserts, which can be stitched1, bagged2, glued, blown in, etc. Rates are based on standard formats.
Distribution
Porc Québec magazine reaches 100% of hog farms in Quebec.
Approval and final proofs
All inserts must be in compliance with the Canada Post Publications Mail policies and standards, to avoid problems and surcharges. Prior to printing, text and visuals must be submitted by email for approval.
Maximum sheet size: 8" x 10.875". (If your insert exceeds the permitted size, it will be folded and additional charges will be billed.)
Delivery
Inserts must be received 15 days prior to insertion. Delivery instructions will be provided upon booking. Any overruns will be recycled, unless otherwise specified by the client.
Identification
Boxes must be labelled as follows:
1. Number of boxes 4. Client name
2. Number of inserts per box 5. Publication title
3. Inserts 6. Date of publication
SPECIFICATIONS FOR INSERTS
RATESComplete distribution
2 pages $3,050
4 pages $4,275
6 pages $5, 1 75
8 pages $6, 1 00
12 pages $7,525
16 pages $8,650
Net rates based on client-supplied material. Taxes not included.1. 2,600 copies
2. 2,100 copies
MEDIA GUIDE 2018 20
The only magazine guaranteed to reach 100% of Quebec poultry producersThe Quebec poultry industry is one of the largest in the province, with
chickens and turkeys together making up 40% of the Canadian market.
Quebec chicken farming by the numbers:
❱ 26.9% of Canadian production in 2016
❱ 746 producers (2016)
❱ $604 million in tax revenue (2015)
❱ 23,927 direct and indirect jobs
❱ $1.9 billion in GDP
❱ 310.0 kg chicken produced in 2016
Quebec turkey farming by the numbers:
❱ 23.2% of Canadian production in 2016
❱ 152 producers
❱ 3,356 direct and indirect jobs
❱ $261 million in GDP
❱ $84.9 million in tax revenue (2015)
Number of birds produced per year: 183,172,672
Ad sizes and rates on page 21. Technical specifications on page 29.
PUBLISHING SCHEDULE
ISSUE BOOKING MATERIAL DUE PUBLISHED*
7 January 31, 2018 February 13, 2018 March 7, 2018
8 May 9, 2018 May 22, 2018 June 13, 2018
9 August 8, 2018 August 21, 2018 September 12, 2018
10 October 31, 2018 November 13, 2018 December 5, 2018
* Publication dates may vary.
$727Min agricultural revenue from chicken and turkey production ----------------------------------
OF CANADIAN POULTRY LIVESTOCK *
4 ISSUES PER YEAR
47%
898 PRODUCERS
* Chicken Farmers of Canada – * Chicken Data Booklet 2016 and Turkey Farmers of Canada –Canadian Turkey Stats 1974–2015
MEDIA GUIDE 2018 21
COLOUR RATES FREQUENCY
SIZE PREMIUM POSITION 1 2 3 4
Double full page $5,400 $4,860 $4,320 $3,780
Full page
Cover 4 (back page) $3,600 $3,240 $2,890 $2,500
Inside cover 2 or 3 $2,900 $2,600 $2,300 $2,000
Regular page $2,500 $2,250 $2,000 $ 1 ,750
1/2 page $ 1 ,300 $ 1 , 1 70 $ 1 ,040 $9 1 0
1/3 page $900 $8 1 0 $720 $630
Net rates based on client-supplied material. Taxes not included.
DOUBLE FULL PAGE
W H
inches 15" 10"
picas 90p 60p
Bleed
W H
inches 16.25" 11.125"
picas 97p6 66p9
FULL PAGE
W H
inches 7" 10"
picas 42p 60p
Bleed
W H
inches 8.25" 11.125"
picas 49p6 66p9
1/2 PAGE
HORIZONTAL W H
inches 7" 5"
picas 42p 30p
Bleed
HORIZONTAL W H
inches 8.25" 5.585"
picas 49p6 33p6
1/3 PAGE
VERTICAL W H
inches 2.222" 10"
picas 13p4 60p
HORIZONTAL W H
inches 7" 3.286"
picas 42p 19p9
AD SIZESPAPER SIZE : 8" X 10.875"
Printing page: 8" x 10.875"
Trim text: 0.5" (3p) Safe printing area: 7" X 10" Page bleed - 4 sides of the page: 0.125" (p9)
MEDIA GUIDE 2018 22
PUBLISHING SCHEDULE
ISSUE BOOKING MATERIAL DUE PUBLISHED
February January 10, 2018 January 17, 2018 February 7, 2018
May April 4, 2018 April 11, 2018 May 2, 2018
September August 8, 2018 August 15, 2018 September 5, 2018
November October 10, 2018 October 17, 2018 November 7, 2018
Quebec wood and maple syrup producers’ publicationForêts de chez nous, the largest readership among Canadian forestry magazines ❱ A $270M market in 2016
❱ 30 000 registered wood producers in 2017
A snapshot of maple production. Quebec maple production represents:❱ 72% of the world’s production of maple syrup in 2016
❱ Over 13,500 maple syrup producers working in 7,300 businesses
❱ 44 million taps in production
❱ A harvest estimated at 152 million pounds in 2017
❱ Farm revenues of more than $400 million
❱ 12,000 full-time jobs and over 3,000 other related positions in equipment,food processing, advisory services and hospitality (sugar shacks)
❱ Exports to the United States (62%), Japan (6%), Germany (10%), UK (5%) andAustralia (4%).
Ad sizes on page 23, rates on page 24 and
technical specifications on page 29.
Source:Fédération des producteurs acéricoles du Québec
4 ISSUES PER YEAR
DISTRIBUTED WITH LA TERRE DE CHEZ NOUS AND SEND TO MORE THAN 2,000 FOREST OWNERS
$270MFORESTRY PRODUCTION
MARKET
72%MAPLE SYRUP
OF THE WORLD’S PRODUCTION
MEDIA GUIDE 2018 23
AD SIZESPAPER SIZE: 8" X 10.875"
DOUBLE 1/2 PAGE
W H
inches 15" 5"
picas 90p 30p
Bleed
W H
inches 16.25" 5.585"
picas 97p6 33p6
BUSINESS CARD
W H
inches 3.417" 2"
picas 20p6 12p
1/4 PAGE
HORIZONTAL W H
inches 7" 2.5"
picas 42p 15p
2/3 PAGE
VERTICAL W H
inches 4.611" 10"
picas 27p8 60p
HORIZONTAL W H
inches 7" 6.643"
picas 42p 39p10
DOUBLE FULL PAGE
W H
inches 15" 10"
picas 90p 60p
Bleed
W H
inches 16.25" 11.125"
picas 97p6 66p9
FULL PAGE
W H
inches 7" 10"
picas 42p 60p
Bleed
W H
inches 8.25" 11.125"
picas 49p6 66p9
1/3 PAGE
VERTICAL W H
inches 2.222" 10"
picas 13p4 60p
SQUARE W H
inches 4.611" 5"
picas 27p8 30p
HORIZONTAL W H
inches 7" 3.286"
picas 42p 19p9
1/2 PAGE
HORIZONTAL W H
inches 7" 5"
picas 42p 30p
VERTICAL W H
inches 4.611" 7.5"
picas 27p8 45p
Bleed
HORIZONTAL W H
inches 8.25" 5.585"
picas 49p6 33p6
Printing page: 8" x 10.875"
Trim text: 0.5" (3p) Safe printing area: 7" X 10" Page bleed - 4 sides of the page: 0.125" (p9)
*
MEDIA GUIDE 2018 24
Special sizes available for CÉROM on page 17.
Net rates based on client-supplied material. Taxes not included. Black and white rates available. Contact your sales representative.
COLOUR RATES Discount 5% 10% 15% 20% 25%
Frequency
FORMAT POSITION 1-3 4-8 9-12 13-15 16-17 18-20
Cover 4 * Regular page $5,000 $4,750 $4,500 $4,250 $4,000 $3,750
Cover 2 and 3 * Regular page $4,700 $4,465 $4,230 $3,995 $3,760 $3,525
Full page *Regular page $4,000 $3,800 $3,600 $3,400 $3,200 $3,000
Right page $4,400 $4, 1 80 $3,960 $3,740 $3,520 $3,300
Double page * $8,350 $7,933 $7,5 1 5 $7,098 $6,680 $6,263
Double 1/2 page $5,300 $5,035 $4,770 $4,505 $4,240 $3,975
2/3 page *Regular page $3,000 $2,850 $2,700 $2,550 $2,400 $2,250
Right page $3,300 $3, 1 35 $2,970 $2,805 $2,640 $2,475
1/2 page *Regular page $2,600 $2,470 $2,340 $2,2 1 0 $2,080 $ 1 ,950
Right page $2,800 $2,660 $2,520 $2,380 $2,240 $2, 1 00
1/3 page *Regular page $2,1 00 $ 1,995 $ 1,890 $ 1 ,785 $ 1 ,680 $ 1 ,575
Right page $2,200 $2,090 $ 1,980 $ 1,870 $ 1 ,760 $ 1 ,650
1/4 page (horizontal only)
Regular page $1,800 $1,7 1 0 $ 1,620 $ 1,530 $ 1 ,440 $ 1 ,350
Right page $1,900 $1,805 $ 1,7 1 0 $1 ,6 1 5 $ 1 ,520 $ 1 ,425
Business card Regular page $350 $333 $3 1 5 $298 $280 $263
MEDIA GUIDE 2018 25
11 ISSUES PER YEAR
QUEBEC FARMERS’ASSOCIATION
THE OFFICIAL NEWSPAPER
OF THE
4,000READ BY MORE THAN
READERS EACH MONTH
Ad sizes and rates on page 26. Technical specifications on page 29.
PUBLISHING SCHEDULE
BOOKING MATERIAL DUE PUBLISHED
January 9, 2018 January 15, 2018 January 25, 2018
February 6, 2018 February 12, 2018 February 22, 2018
March 13, 2018 March 19, 2018 March 29, 2018
April 10, 2018 April 16, 2018 April 26, 2018
May 15, 2018 May 22, 2018 May 31, 2018
June 12, 2018 June 18, 2018 June 28, 2018
August 14, 2018 August 20, 2018 August 30, 2018
September 11, 2018 September 17, 2018 September 27, 2018
October 9, 2018 October 15, 2018 October 25, 2018
November 13, 2018 November 19, 2018 November 29, 2018
December 4, 2018 December 10, 2018 December 20, 2018
The most inexpensive way to reach Quebec’s rich anglophone ag communityIt’s no exaggeration to say that each issue of the Quebec Farmers’ Advocate is read cover-to-cover by nearly every English-speaking farmer in the province.
The Advocate has a captive audience. As the only English-language farm publication in Quebec, the paper’s 4,000 monthly readers rely on the Advocate for vital information about their industry.
The Advocate is a natural ambassador for any Western Canadian, European or American company looking to crack the Quebec market—our publication is the most inexpensive way to reach the province’s rich ag community.
No translation is needed to place your ad, and new customers won’t face any language issues—our sales staff is fluently bilingual.
With a readership ranging from agricultural students to practicing farmers to retired rural residents, the Quebec Farmers’ Advocate is the only publication reaching all demographics of Quebec’s Anglophone rural communities.
MEDIA GUIDE 2018 26
AD SIZESPAPER SIZE: 11" X 13.5"
Net rates based on client-supplied material. Taxes not included. Premium positioning available.Black and white rates available; contact your sales representative.
COLOUR rates
PAGE $2,010
DOUBLE FULL PAGE $2,845
DOUBLE 1/2 PAGE $1,965
3/4 PAGE $1,690
1/2 PAGE $1,100
1/3 PAGE $750
1/4 PAGE $685
1/6 PAGE $595
1/8 PAGE $565
1/16 PAGE $510
FRONT PAGE BANNER $585
EARLUG $480
FULL PAGEW H
inches 9.8" 12.5"
picas 59p 75p
DOUBLE FULL PAGEW H
inches 20.8" 12.5"
picas 125p 75p
DOUBLE 1/2 PAGEHORIZONTAL W H
inches 20.8" 6.2"
picas 125p 37p3
3/4 PAGE VERTICAL W H
inches 7.35" 12.5"
picas 44p1 75p
HORIZONTAL W H
inches 9.8" 9.3"
picas 59p 56p1
1/2 PAGE VERTICAL W H
inches 4.8" 12.5"
picas 29p2 75p
HORIZONTAL W H
inches 9.8" 6.2"
picas 59p 37p3
1/3 PAGE VERTICAL W H
inches 4.8" 8.375"
picas 29p2 50p3
HORIZONTAL W H
inches 9.8" 4.1"
picas 59p 25p
1/4 PAGE VERTICAL W H
inches 4.8" 6.2"
picas 29p2 37p3
HORIZONTAL W H
inches 9.8" 3"
picas 59p 18p5
1/6 PAGE VERTICAL W H
inches 2.3" 8.375"
picas 14p3 50p3
HORIZONTAL W H
inches 4.8" 4.1"
picas 29p2 25p
1/8 PAGE VERTICAL W H
inches 2.3" 6.2"
picas 14p3 37p3
HORIZONTAL W H
inches 4.8" 3"
picas 29p2 18p5
1/16 PAGEW H
inches 2.3" 3"
picas 14p3 18p5
FRONT PAGE BANNERW H
inches 9.8" 1.3"
picas 59p 8p
EARLUGW H
inches 2.3" 1.9"
picas 14p3 11p7
laterre.ca
AT&T
MEDIA GUIDE 2018 27
WEB ADVERTISING
With its multi-platform site, laterre.ca is reference in Quebec for agricultural news on the Web.
More than 120 818 monthly visitors use a computer, tablet or mobile phone.
SIZES AVAILABLESubject to availability; please allow 5 business days before the planned online publication date.
LATERRE.CA
NAMESize
(pixels)
CPT (cost per thousand)
Exclusive daily rate
Exclusive weekly rate
Big box (A) 300 x 250 $30 $80 $480
Leaderboard (B) 728 x 90 $30 $80 $480
Earlug (C) 220 x 90 $ 1 5 $40 $240
Wallpaper/Skin (D) 1680 x 1050 $ 1 50 $900
Pell-corner (E) 500 x 500 $ 1 00 $600
Catfish (F) 988 x 60 $ 1 00 $600
Large leaderboard (G) 900 x 150 $ 1 1 0 $660
Wall-paper/Skin +
Large leaderboard
1680 x 1050
+ 900 x 150$220 $ 1,320
Pushdown (H) 970 x 415 $ 1 50 $900
1/2 page (I) 300 x 600 $55 $ 1 1 0 $660
MOBILE
Banner (J) 300 x 50 $50 $300
Big box (K) 300 x 250 $ 1 00 $600
ELECTRONIC PUBLICATIONS
Video supplied by client $400
PDF or JPEG supplied by client $200
DAILY E-NEWSLETTER (LA PRIMEUR AGRICOLE)
WEEKLY E-NEWSLETTER (L’INFOLETTRE AGRICOLE) (JOURNAL ÉLECTRONIQUE)
NAMESize (pixels)
Cost per sending
Frequency*Cost per sending
Frequency*
Big box (A) 300 x 250 $220 5 $250 4
Super banner
(B)
728 x 90 $220 5 $250 4
Special event 530 x 183 $220 5
BANNER AD PRODUCTION Cost
Standard formats $300
Agricultural information with you anytime
Visited by more than
120,818visitors every month
- - - - - - - - - -
Farm bulletinWeekly top news. Issued each Friday, opening rate at 43%
(L’infolettre)
- - - - - - - - - -
Latest farm newsThe TOP farm story. Issued every day, opening rate at 46%
(La Primeur)
Net rates based on client-supplied material. Taxes not included.*Minimum reservation (consecutive sending)
D
C
F
AT&T
Plus de 300 000 pages vues par mois
La référence en agriculture depuis 1929J
K
A
D
E
Rejoint l’ensemble des producteurs de toutes les productions au Québec
La référence en agriculture depuis 1929
G
Rejoint l’ensemble des producteurs de toutes les productions au Québec
B
H
I
MEDIA GUIDE 2018 28
File specifications
Files must respect Google DFP standards. Other formats may be available as HTML files. Contact your sales representative.
To track your campaign properly, provide a code compatible with Google DFP.
* Contact your sales representative about our banner production service.
MEDIA GUIDE 2018 29
Newspapers
T.A.C. (Total Area Coverage) 4 colours: 240% Dot gain: 26% Solid black: Cyan 59% – Magenta 45% – Yellow 41% – Key 95% Resolution: 200 dpi at 100% Ruling: 100 lpi Bleed: There is no bleed in our newspapers—all newspaper format dimensions are final.
Magazines
T.A.C. (Total Area Coverage) 4 colours: 300% Dot gain: 18 to 20% Solid black: Cyan 40% – Magenta 20% – Yellow 0% – Black 100% Resolution: 300 dpi at 100% Ruling: 133 lpi Bleed: please add 1/8” (0 p 9) on 4 sides for images with bleeds. A security margin of 1/4” without any important text or image is required. Cropmarks offset: 12 pts
Advertising specifications
Colour specifications
BLACK AND WHITE: please use Greyscale.
COLOUR: all advertisements must be CMYK. Lab, Duotone, Pantone or Multichannels will be converted; we will not be responsible for any resulting alteration or loss.
Black text
For best results, it is recommended that black be used for text. Note that Adobe Photoshop files are not recommended as that software may convert to four-colour process.
Accepted electronic file formats
PDF: CMYK, accurate format, 300 dpi, no transparency, embedded fonts.
ILLUSTRATOR: CMYK, accurate format, embedded images, 300 dpi, text converted to outlines.
PHOTOSHOP: EPS, PSD and TIFF: CMYK, 300 dpi, accurate format, all art flattened.
JPEG: CMYK, 300 dpi, accurate format, all art flattened, compression quality 12 (maximum quality), standard baseline format.
INDESIGN CS6 (or earlier): all fonts, images (photos, logos, etc.) must be supplied.
FILE COMPRESSION: we accept Stuffit-compressed files (.sea, .sit, .sitx or .zip).
Fonts
Because they are more recent and multiplatform, OpenType fonts are recommended.
Regular font (minimum): Without serif 7 pts With serif 12 pts
Reverse font (minimum):
Without serif 10 pts reverse 1 colour
Without serif 12 pts reverse 4 colours
With serif 14 pts reverse 1 colour
With serif to be verified depending of the font if 4 colours reverse
Impression of fonts smaller then those mentioned above is not guaranteed.
Unacceptable file formats
CorelDraw, Paint, Excel, Word, PowerPoint, Publisher, AutoCad, FrameMaker and other non-standard electronic publishing software files will not be accepted.
Low-resolution GIF and JPEG downloads are not recommended. If such are the only files available, we will not be responsible for print quality.
Compressed PC files (.exe, .rar, etc.) will not be accepted.
Submitting material
Email: pub@laterre.ca
Important: please compress files to less than 7 MB.
La Terre de chez nous Service de la publicité 555 Roland-Therrien Blvd., Suite 100 Longueuil (Québec) J4H 3Y9
Our offices are open from 8:30 a.m. to 4:30 p.m. Eastern.
FTP site: please contact your sales technicians if you wish to set up an FTP directory for file transfers.
Please confirm any FTP transfers with your representative, including file name, and provide a low-resolution PDF for verification. File names should include publication title, client name and publication date
(e.g.: TCN_CLIENTNAME_YEAR-MM-DD.pdf)
Profiles: plug-ins for ICC and PDF are available; contact your sales technicians.
TECHNICAL SPECIFICATIONS
MEDIA GUIDE 2018 30
YOUR SALES REPRESENTATIVES
Sylvain Joubertext. 7272 sjoubert@laterre.ca
Daniel Lamoureuxext. 7275 ads@laterre.ca
Marc Manciniext. 7262 marcmancini@laterre.ca
Pierre LerouxSales Directorext. 7290pleroux@laterre.ca
Contact our media placement specialists to plan your publicity campaign
450-679-8483 • 1-800-528-3773
TERMS AND CONDITIONS
❱ Rates and specifications are subject to change withoutnotice.
❱ Orders will be billed at the rates and discounts applicableat the time of the agreement. However, rates may benegotiated for a maximum 12-month period, in which casethe rates must be confirmed in a signed agreement orcontract.
❱ If the Advertiser does not purchase the agreed-uponnumber of publications over the course of the 12-monthperiod beginning from the first publication date, theAdvertiser shall be charged the amount discounted(Short Billing).
❱ Any contract, insert or advertisement order is subject toeditorial approval.
❱ Standing preferential positioning: position priority in 2018will be given to Advertisers who purchased premiumpositions in 2017. To take advantage of preferentialpositioning, returning Advertisers must confirm theirreservations 12 weeks prior to the booking deadline as perthe publication schedules of La Terre de chez nous and itssubsidiary publications. In the event of non-compliancewith these Terms and Conditions, the Advertiser shallbe charged the positioning rates as per the 2018 MediaGuide of La Terre de chez nous and its subsidiarypublications.
❱ Preferential positioning sales: Preferential positionpurchased in 2018 cannot be cancelled less than 72 hoursprior to publication. In the event of non-compliance withthese Terms and Conditions, the Advertiser shall becharged the positioning rates as negotiated.
❱ Cancellations after a booking deadline shall be charged at50% of the gross cost of the advertisement.
❱ All bookings must be approved by the salesrepresentative of the publications, prior to publication.
❱ The Publisher shall not be bound by any contract, orderor insert order in non-compliance with the Terms andConditions of this Media Guide.
❱ Contracts, orders or insert orders issued with incorrectrates shall be considered erroneous and charged at therates applicable at the time of the agreement.
❱ The Publisher reserves the right to refuse publication ofany advertisement that appears fraudulent or misleading.
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❱ No refunds will be granted for errors, omissions orincomplete information submitted by the Advertiser and/or advertising agency.
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MEDIA GUIDE 2018 31
MONTH PRODUCT PUBLICATION BOOKING MATERIAL DUE
JANUARY
La Terre de chez nous January 3, 2018 December 18, 2017 December 19, 2017
Le producteur de lait québécois January 9, 2018 November 29, 2017 December 8, 2017
La Terre de chez nous January 10, 2018 December 18, 2017 January 3, 2018
L'UtiliTerre January 10, 2018 December 8, 2017 December 13, 2017
La Terre de chez nous January 17, 2018 January 9, 2017 January 10, 2018
Bovins du Québec (TCN special issue) January 17, 2018 December 18, 2017 January 3, 2018
La Terre de chez nous January 24, 2018 January 16, 2018 January 17, 2018
Grains January 24, 2018 December 12, 2017 January 5, 2018
Quebec Farmers' Advocate January 25, 2018 January 9, 2018 January 15, 2018
La Terre de chez nous January 31, 2018 January 23, 2018 January 24, 2018
FEBRUARY
La Terre de chez nous February 7, 2018 January 30, 2018 January 31, 2018
Forêts de chez nous February 7, 2018 January 10, 2018 January 17, 2018
La Terre de chez nous February 14, 2018 February 6, 2018 February 7, 2018
La Terre de chez nous February 21, 2018 February 13, 2018 February 14, 2018
Quebec Farmers' Advocate February 22, 2018 February 6, 2018 February 12, 2018
Le producteur de lait québécois February 27, 2018 January 24, 2018 February 2, 2018
La Terre de chez nous February 28, 2018 February 20, 2018 February 21, 2018
L'UtiliTerre February 28, 2018 January 31, 2018 February 7, 2018
MARCH
La Terre de chez nous March 7, 2018 February 27, 2018 February 28, 2018
Grains March 7, 2018 February 7, 2018 February 14, 2018
NouvAiles* March 7, 2018 January 31, 2018 February 13, 2018
La Terre de chez nous March 14, 2018 March 6, 2018 March 7, 2018
La Terre de chez nous March 21, 2018 March 13, 2018 March 14, 2018
Le producteur de lait québécois March 27, 2018 February 21, 2018 March 2, 2018
FRAQassant (TCN special issue) March 28, 2018 March 7, 2018 March 14, 2018
La Terre de chez nous March 28, 2018 March 20, 2018 March 21, 2018
Porc Québec March 28, 2018 February 15, 2018 March 2, 2018
L'UtiliTerre March 28, 2018 February 28, 2018 March 7, 2018
Quebec Farmers' Advocate March 29, 2018 March 13, 2018 March 19, 2018
APRIL
La Terre de chez nous April 4, 2018 March 27, 2018 March 28, 2018
Pommes de terre (TCN special issue) April 4, 2018 March 20, 2018 March 26, 2018
La Terre de chez nous April 11, 2018 April 3, 2018 April 4, 2018
Phytoprotection (TCN special issue) April 11, 2018 March 21, 2018 March 28, 2018
La Terre de chez nous April 18, 2018 April 10, 2018 April 11, 2018
Volailles (TCN special issue) April 18, 2018 March 28, 2018 April 4, 2018
La Terre de chez nous April 25, 2018 April 17, 2018 April 18, 2018
L'UtiliTerre April 25, 2018 March 28, 2018 April 4, 2018
Quebec Farmers' Advocate April 26, 2018 April 10, 2018 April 16, 2018
*Publication dates may vary
MEDIA GUIDE 2018 32
MONTH PRODUCT PUBLICATION BOOKING MATERIAL DUE
MAY
Le producteur de lait québécois May 1, 2018 March 28, 2018 April 6, 2018
Forêts de chez nous May 2, 2018 April 4, 2018 April 11, 2018
La Terre de chez nous May 2, 2018 April 24, 2018 April 25, 2018
Bovins du Québec (TCN special issue) May 9, 2018 April 18, 2018 April 25, 2018
La Terre de chez nous May 9, 2018 May 1, 2018 May 2, 2018
Valacta Québec* May 9, 2018 April 3, 2018 April 13, 2018
Grains May 16, 2018 April 18, 2018 April 25, 2018
La Terre de chez nous May 16, 2018 May 8, 2018 May 9, 2018
La Terre de chez nous May 23, 2018 May 15, 2018 May 16, 2018
Le producteur de lait québécois May 29, 2018 April 25, 2018 May 4, 2018
Bio-Terre (TCN special issue) May 30, 2018 May 9, 2018 May 16, 2018
La Terre de chez nous May 30, 2018 May 22, 2018 May 23, 2018
L'UtiliTerre May 30, 2018 May 2, 2018 May 9, 2018
Quebec Farmers' Advocate May 31, 2018 May 15, 2018 May 22, 2018
JUNE
La Terre de chez nous June 6, 2018 May 29, 2018 May 30, 2018
Les fruits et légumes du Québec (TCN special issue) June 6, 2018 May 16, 2018 May 23, 2018
La Terre de chez nous June 13, 2018 June 5, 2018 June 6, 2018
NouvAiles* June 13, 2018 May 9, 2018 May 22, 2018
La Terre de chez nous June 20, 2018 June 12, 2018 June 13, 2018
Plantes fourragères (TCN special issue) June 20, 2018 May 30, 2018 June 6, 2018
La Terre de chez nous June 27, 2018 June 19, 2018 June 20, 2018
Porc Québec June 27, 2018 May 17, 2018 June 1, 2018
L'UtiliTerre June 27, 2018 May 30, 2018 June 6, 2018
Quebec Farmers' Advocate June 28, 2018 June 12, 2018 June 18, 2018
JULY
La Terre de chez nous July 4, 2018 June 26, 2018 June 27, 2018
La Terre de chez nous July 11, 2018 July 3, 2018 July 4, 2018
Le producteur de lait québécois July 13, 2018 May 30, 2018 June 8, 2018
La Terre de chez nous July 18, 2018 July 10, 2018 July 11, 2018
L'UtiliTerre (Aubaines été) July 18, 2018 June 20, 2018 June 27, 2018
Bovins du Québec (TCN special issue) July 25, 2018 July 4, 2018 July 11, 2018
La Terre de chez nous July 25, 2018 July 17, 2018 July 18, 2018
AUGUST
La Terre de chez nous August 1, 2018 July 24, 2018 July 25, 2018
Volailles (Cahier TCN) August 1, 2018 July 11 2018 July 18, 2018
La Terre de chez nous August 8, 2018 July 31, 2018 August 1, 2018
Expo-Champs (guide)* August 15, 2018 July 17, 2018 July 31, 2018
La Terre de chez nous August 15, 2018 August 7, 2018 August 8, 2018
La Terre de chez nous August 22, 2018 August 14, 2018 August 15, 2018
Le producteur de lait québécois August 28, 2018 June 27, 2018 July 6, 2018
La Terre de chez nous August 29, 2018 August 21, 2018 August 22, 2018
L'UtiliTerre August 29, 2018 August 1, 2018 August 8, 2018
Quebec Farmers' Advocate August 30, 2018 August 14, 2018 August 20, 2018
*Publication dates may vary
MEDIA GUIDE 2018 33
MONTH PRODUCT PUBLICATION BOOKING MATERIAL DUE
SEPTEMBER
Forêts de chez nous September 5, 2018 August 8, 2018 August 15, 2018
FRAQassant (TCN special issue) September 5, 2018 August 15, 2018 August 22, 2018
La Terre de chez nous September 5, 2018 August 28, 2018 August 29, 2018
Grains September 12, 2018 August 15, 2018 August 22, 2018
La Terre de chez nous September 12, 2018 September 4, 2018 September 5, 2018
NouvAiles* September 12, 2018 August 8, 2018 August 21, 2018
La Terre de chez nous September 19, 2018 September 11, 2018 September 12, 2018
Porc Québec September 26, 2018 August 16, 2018 August 31, 2018
La Terre de chez nous September 26, 2018 September 18, 2018 September 19, 2018
L'UtiliTerre September 26, 2018 August 29, 2018 September 5, 2018
Quebec Farmers' Advocate September 27, 2018 September 11, 2018 September 17, 2018
OCTOBER
Le producteur de lait québécois October 2, 2018 August 29, 2018 September 7, 2018
Bio-Terre (TCN special issue) October 3, 2018 September 12, 2018 September 19, 2018
La Terre de chez nous October 3, 2018 September 25, 2018 September 26, 2018
Ordre national du mérite agricole* October 3, 2018 August 29, 2018 September 5, 2018
La Terre de chez nous October 10, 2018 October 2, 2018 October 3, 2018
Acéricoles (TCN special issue) October 10, 2018 September 19, 2018 September 26, 2018
La Terre de chez nous October 17, 2018 October 9, 2018 October 10, 2018
Salon suprême laitier* October 17, 2018 September 18, 2018 October 2, 2018
FRAQassant (TCN special issue) October 24, 2018 October 3, 2018 October 10, 2018
La Terre de chez nous October 24, 2018 October 16, 2018 October 17, 2018
Quebec Farmers' Advocate October 25, 2018 October 9, 2018 October 15, 2018
Le producteur de lait québécois October 30, 2018 September 26, 2018 October 5, 2018
L'UtiliTerre October 31, 2018 October 3, 2018 October 10, 2018
Bovins du Québec (TCN special issue) October 31, 2018 October 10, 2018 October 17, 2018
Grains October 31, 2018 October 3, 2018 October 10, 2018
La Terre de chez nous October 31, 2018 October 23, 2018 October 24, 2018
NOVEMBER
Forêts de chez nous November 7, 2018 October 10, 2018 October 17, 2018
La Terre de chez nous November 7, 2018 October 30, 2018 October 31, 2018
Journées horticoles* November 14, 2018 October 16, 2018 October 30, 2018
La Terre de chez nous November 14, 2018 November 6, 2018 November 7, 2018
La Terre de chez nous November 21, 2018 November 13, 2018 November 14, 2018
Santé animale (TCN special issue) November 21, 2018 November 6, 2018 November 12, 2018
Le producteur de lait québécois November 27, 2018 October 24, 2018 November 2, 2018
La Terre de chez nous November 28, 2018 November 20, 2018 November 21, 2018
L'UtiliTerre November 28, 2018 October 31, 2018 November 7, 2018
Porc Québec November 28, 2018 October 18, 2018 November 2, 2018
Quebec Farmers' Advocate November 29, 2018 November 13, 2018 November 19, 2018
DECEMBER
Grains (Guide CÉROM) December 5, 2018 November 7, 2018 November 14, 2018
La Terre de chez nous December 5, 2018 November 27, 2018 November 28, 2018
NouvAiles* December 5, 2018 October 31, 2018 November 13, 2018
FRAQassant (Cahier TCN) December 12, 2018 November 21, 2018 November 28, 2018
La Terre de chez nous December 12, 2018 December 4, 2018 December 5, 2018
La Terre de chez nous December 19, 2018 December 11, 2018 December 12, 2018
Salon de l’agriculture* December 19, 2018 November 20, 2018 December 4, 2018
Quebec Farmers' Advocate December 20, 2018 December 4, 2018 December 10, 2018
La Terre de chez nous December 26, 2018 Not published Not published
V
*Publication dates may vary