Farm to CommunityFSNE Program Models for Success

Lynn Rubinlrubin@umd.edu

Program Development andOutreach Coordinator

University of MD ExtensionFSNE – Maryland SNAP-ED

Presentation Overview

FSNE InitiativesFSNE Program ModelFSNE InterventionsMarket AccessPutting the Pieces TogetherQuestions…and answers!

FSNE InitiativesHealthy School CommunityFarm to FamilyHealthy Tots Healthy FamiliesHealthy Out of School TimeSecuring Food Resources for Families

Farm to Family Goals/ObjectivesIncrease access/affordability of local, fresh fruits and vegetablesImprove participants’ efficacy to select, store, prepare and eat a variety of fruits and vegetablesIncrease fruit and vegetable consumption

Promote the farmers’ market across all program areas/initiatives

Multi-layer InterventionsPolicy, Systems, Environmental ChangeDesigned to Increase Program Impact and Foster Healthy Communities

FSNE Program Model

Farm to Family Interventions

Farmers' Markets

Market Access

Farm to School

Statewide Partnerships

Farmer Training

Nutrition Education at

Market

Promotion and

Outreach

Farm to Family Intervention SitesSchoolsPreK/Headstart/Judy CentersFarmers’ MarketsFood PantriesSummer Meal SitesDepartment of Aging Statewide Partnership

SFMNP distribution sitesWIC Statewide Partnership

FMNP distribution sites and WIC clinics

FY17 Farmers’ Market ImpactsHealth-Promoting Policies, Systems, and Physical Environments:

9 out of 10 participants (92%) receiving Market to Mealtime education plan to buy or choose the produce they learned about from FSNE educatorsAfter participating in Market to Mealtime, 63% of participants take home more fruits and vegetables than they typically bring home from other food purchase or selection sites

FY17 Farmers’ Market Impacts

55 farmers’ markets partnered with FSNE in FY1853% increase in collaborating markets from FY17

FY18 Farmers’ Market Data

Increased self-efficacy to select, store, prepare produce at homeValue of tasting opportunitiesImproved navigation of marketIncrease in fruit and vegetable intakeImproved health outcomes

Market Education Matters

2018 From Farm to Market Pilot TrainingSelect markets in Frederick, Carroll, Baltimore, Harford, Anne Arundel, Prince George’sFarmers participated in training best practices

• Signage and Displays Winter 2018-2019 Statewide Training Rollout

• Regional trainings across Maryland• Includes 2 new content areas – Consumer Knowledge,

Community OutreachTools to increase produce sales

Farmer Training Matters

Environmental Changes at Market

Promotion and OutreachShoppers

Education at the marketIn the classroom

Market ManagersMarket Your Farmers’ MarketIncrease access for shoppers

FarmersFrom Farm to Market TrainingMarketing practices - $ell more!Increased $ales=Increased Consumption

Maryland Department of AgricultureMaryland Department of AgingMaryland WICMaryland State Department of EducationMaryland Department of Human Services

Market Promotion through FSNE State Partnerships

FMNP/SFMNPeWICSNAP/EBTIncentive Programs

Benefits Promotion

2018 FMNP Brochure

2018 WIC Farmers Market Cookbook

Farmers’ Market Incentive $$

Linking Farm to School – 3 C’sCafeteria

Homegrown School LunchFarm to School Smarter Lunchroom

ClassroomFarmer VisitsGardeningLocal food systemsRecipe demo and tasting

CommunityUnderstanding Local FoodMarket Field Trips – youth and adultHealthy School Fundraisers

Cafeteria

Smarter Lunchroom

Classroom

Community

Market tours for kids and grown-ups too! Youth are the produce purchasers and consumers of the future!

FY17 Healthy Outcomes

Drive more consumers to the farmers’ market

Outreach and promotion – print materials and text messagesPayment acceptance in all forms

• Cash, credit, debit, EBT, eWIC, FMNPIncentive programs (bonus bucks) attract SNAP shoppers and keep them coming back, week after weekEducation – recipe demonstration, sampling, print materials, opportunity to try and purchase new foods

Increasing Market Access

Multi-layer interventions create healthier communitiesEducation at the marketFarm to School – 3 C’sFarmers’ market promotion and outreach Farmer trainingStatewide partnerships

Welcoming market environment increases salesProduce sold at market meets community demandMultiple methods of payment acceptedIncentive programs attract diverse shoppers and keep them coming back

Putting the Pieces Together

Lynn Rubinlrubin@umd.eduProgram Development andOutreach CoordinatorUniversity of MD ExtensionFSNE – Maryland SNAP-ED

What are your questions?