family ENTERTAINMENT centre

Mall marketing and leasing strategy is

changing due to e-commerce, changing

shopping habits and over supply of retail

space.

Shopper’s behaviour around the world is

changing. Online shopping has become an

important concern for most traditional

shopping malls.

But malls are here to stay because people

can’t eat off the internet, people can't touch,

feel and experience off the internet...

Film, Gaming & Entertainment sector are expected to grow at a CAGR of 10% and 14.3% respectively

14.3% Currently entertainment market is valued at Rs 5,240 crore

2+Lac.CRORE The annual growth

in demand of gaming and entertainment for over the next five years is estimated at 200%

200% Top 10 best performing malls - have now leased more than 30% of the space to film theatres, entertainment spots and restaurants.

30%

FAMILY ENTERTAINMENTINDUSTRY

A BIG MARKET WITHPOTENTIAL GROWTH

Latest technology & international brands in entertainment sector are taking this sector to the next level

NEWTECHNOLOGY

FECs are effective in drawing younger families and encourage parents to seek out exciting yet safe, fun activities for their children along with teens & adults

GROWINGYOUNG POPULATION

FECs become a key driving factor to boost the required footfall for the other retail space

DRIVESFOOTFALL

FAMILY ENTERTAINMENTINDUSTRY

A BIG MARKET WITHPOTENTIAL GROWTH

THE IDEA

The idea of adding major Family Entertainment Centres (FECs) in malls

have been gaining popularity rapidly over the last few years.

Several new malls have been constructed around the country, with

substantial square footage allocated to FECs.

Consumers are spending heavily on F&B and entertainment, even as

retail spending is on the backburner.

1 THE FUTURE OFMALLS

Will be “more

entertainment-oriented than

the retail dominated centres

of the past.

2 THE TRADITIONALMODEL

80% of the space was retail

oriented when 20% was

dedicated to food, beverage and

mall entertainment, the last point

being optional in most cases.

3 REALLOCATIONOF MALL SPACE

Various market research studies

show that reallocation of the mall

space is in the process where over

50% is being dedicated to

entertainment, food and beverage.

Malls now-a-days in India houses large indoor entertainment zones. It’s

about non-stop fun – the zones occupy approx 30-50 per cent of total

mall space, promises to cater to all age groups with cutting edge

concepts like virtual indoor gaming, an indoor snow park and fun zones

(thematic amusement park equipped with fun rides).”

INDOOR ENTERTAINMENT ZONE:MALLS IN INDIA TODAY

DEDICATED ENTERTAINMENT MALL

S O I S T H E I D E A O F P O S I T I O N I N G O F

F L O R E A L T O W E R S M A L L A S A

P R E S E N T I N G

N H - 8 , S E C T O R - 8 3 , G U R G A O N

ENTERTAINLAND

ACTUAL PICTURE OF ENTERTAINLANDACTUAL PICTURE OF ENTERTAINLAND

ACTUAL PICTURE OF ENTERTAINLANDACTUAL PICTURE OF ENTERTAINLAND

DELHI NCR'S FIRST

DEDICATEDENTERTAINMENT MALL

1.54 LAC SQ.FT. DEDICATED TOENTERTAINMENT

a family entertainment centrethat E-commerce cannot

replace anytime in the future.

PRIME ENTERTAINMENT PLACES IN DELHI NCR

S.NO. ENTERTAINMENT DISTANCE FROM DISTANCE FROM

PLACES IFFCO CHOWK, ESSEX FARMS,

GURGAON SOUTH DELHI

2. Ambience Mall Blu-o, Fun city, I-skate, I-DIG, 9.5 kms 17 kms

NH-8, Gurgaon OK Play, Wakkao, X-trov Games

3. Select city Walk, South Delhi Hang Out 20.7 kms 4.2 kms

4. Moments Mall, Kirti Nagar FEC-Funky Kingdom, Playland, Cricket 27 kms 18.8 kms

5. DLF Mall of India, Noida SKI India, Smaaash, Kool Kids 36.6 kms 17.2 kms

6. Entertainment City A2, Noida Worlds of Wonder, Kidzania 36.9 kms 20.1 kms

7. Unitech Metro Walk Mall, Rohini Adventure Island 36.9 kms 28.6 kms

8. The Great India Place, Noida Extremeee 7D Experience 36.4 kms 18.1 kms

9. Garden Galleria, Noida Play Box 37.4 kms 18.5 kms

10. The Grand Venice Mall, Greater Noida Gondola Rides 63.1 kms 43 kms

LOCATION

1. ENTERTAINLAND MULTI-ACTIVITY KIDS ZONE, GAMING SPACES, TOY SHOPS, KIDS 16.4 KMS 34.8 KMS

NH-8, SECTOR-83, GURGAON STORES, MULTI-ACTIVITY ZONES, CONCEPT BASED

ACCESSORIES/SOUVENIR SHOPS, AUDITORIUM/CINEMA/

KIDS PARTY LOUNGE, KIDS LIBRARY, CONCEPT BASED

ZONE, FOOD COURT AREA, RESTAURANT SPACES, ETC.

RETAIL ADULT

GAMES,

THEATRE,

EDUCATION

JUST WALKING DISTANCE FROM ALREADY OPERATIONAL 5 STAR HOTELHYATT REGENCY

RIGHT AT THE EDGE WHERE GURGAON &NEW GURGAON MEET

33

TO JA

IPUR

36

37

10-A

36-A

RAJEEV CHOWK

NH-8

38

PROPOSEDISBT &

METRO HUB

TO FA

RIDABAD

HERO HONDA CHOWK

89

88

85

84

88A

86

81

IMTMANESARHSIDC

PATAUDI ROAD

NH 8

40

30

HUDA CITY

CENTRE

43

GOLF C

OURSE R

OAD

42

SOHNA R

OAD

74

35

54

53

64

60

66

50

51

75A 48

71

SPR &

SOHNA

ROAD

61 58

56

PATAUDI ROADPATAU

DI ROAD

TO PALW

AL

NH-8

82

83

81A

77

76

D.C DESIGNPVT. LTD

69

70

7572

SOHNA R

OAD

45

BHARAT RAM GLOBAL SCHOOL

DELHI PUBLIC SCHOOL

BROADWAYS INTERNATIONAL

SCHOOL

SARASWATI PUBLIC SCHOOL

HILTON GARDEN INN

SHRI SHIVAM HOSPITAL

FORTIS HOSPITAL

SHRI BALAJI HOSPITAL

MEDANTA THE MEDICITY

HYATT REGENCY

N

MAP NOT TO SCALE

MARKET CITYTHE BIG ADVANTAGE

GREENOPOLIS

ENTERTAINLAND

WOODVIEW RESIDENCES

ASTER COURT

CARNATION

ENTERTAINLANDN H - 8 , S E C T O R - 8 3 , G U R G A O N

ENTERTAINLANDNH-8, SECTOR – 83, GURGAON

METRO LINE

1 GURGAON'SPOPULATION

Total Population of Gurgaon is

2,615,963 in 2017 out of which

over 5,00,000 are residing in and

around Sohna Road.

2 SOHNA 2031PLAN

The final development plan of

Sohna:2031 has estimated a

total population of 6.4 Lakhs by

2031 living in this location.

3 NEW GURGAON

Almost 1,00,000 people are

living within 5 km radius and

approximately 2-3 lac housing

units are expected to come in

the next 5-7 years.

A PRIME RESIDENTIALBASE IN CLOSE VICINITY

A PRIME RESIDENTIALBASE IN CLOSE VICINITY

DEVELOPERS PROJECTS

VATIKA Tranquil Heights I Seven Elements

BESTECH Sanskriti I Altura I Park view Ananda

DLF Ultima I New town heights

VIPUL Lavanya

SARE HOMES Crescent ParC

A PRIME RESIDENTIALBASE IN CLOSE VICINITY

DEVELOPERS PROJECTS

ORRIS Carnation

MAPSKO Casa Bella

UMANG Monsoon Breeze

GODREJ Aria I Godrej 101 I Godrej Icon

TULIP Tulip Petals & Tulip Ace

CURRENT SCENERIOAFTER E-COMMERCE BOOM

32Entertainment has also

moved beyond just

movies, with play zones,

bowling alleys and much

more.

Entertainment, food and

beverages have been

identified as two

categories that draw

crowds to malls, apart

from shopping.

Malls are no longer just

shopping destinations but

are evolving as active

hangout places.

1

VENUE FOR ENTERTAINMENT EVENTS | FAMILY CENTRIC RESTAURANTS |

PLACES FOR KIDS DAY OUT | VENUES FOR KIDS BIRTHDAYS |

KIDS FASHION STORES | KIDS TOY STORES | MUSEUMS FOR CHILDREN |

THEATER FOR PERFORMANCES AND EVENTS | MOVIES | LIVE SHOWS

ENTERTAINLAND

BOWLIN

G

ALLEY

VIRTUAL

GAMING

PAINTBALL

ADVENTURE

HOUSE

for hang-out/fun areas

FUN & PLAY

for hang-out/fun areas

TOY

SHOP

GADGETS

STORE

GAMESPARLOR

TECHSTORE

BOOKSSTORE

SHOPS & STORES

for hang-out/fun areas

FOOD COURTS

ICE-CREAMPARLORS

CAFÉLOUNGES

THEME BASEDRESTAURANTS

ACCESSORIES& SOUVENIR

OUTLETS

FOOD & ENTERTAINMENT

MAGICSHOWS

THEATREPERFORMANCE

PUPPETSHOWS

MUSICALLIGHT SHOWS

CIRCUSACTS

4D/3DMOVIES

for hang-out/fun areas

MOVIES & LIVE PERFORMANCES

for hang-out/fun areas

CORPORATE PARTIES

BIRTHDAYCELEBRATIONS

SCHOOLEVENTS

FAMILYGATHERINGS

EVENTS & GATHERINGS

3 LEVELS OF DEDICATED SPACE CONSISTING OF ONLYFUN AND ENTERTAINMENT ACTIVITIES

DEDICATED ENTERTAINMENT MALL

THE CONCEPT

THE CONCEPT

Glass Structure & atrium

THE STRUCTURE AND ATRIUM OF THE MALL ARE DONE INGLASS WHICH PROVIDES A FEELING OF OPENNESS & FRESHNESS,

MAXIMUM VIEWS & NATURAL LIGHTNING IN THE MALL

ENTERTAINMENT zone

GROUND FLOOR VIEWACTUAL PICTURE OF ENTERTAINLAND

ENTERTAINMENT zone

GROUND FLOOR VIEWACTUAL PICTURE OF ENTERTAINLAND

ENTERTAINMENT zone

FIRST FLOOR VIEWACTUAL PICTURE OF ENTERTAINLAND

ENTERTAINMENT zone

SECOND FLOOR VIEWACTUAL PICTURE OF ENTERTAINLAND

THE CONCEPT

THE MIRRORED AND INTER-LINKED PASSAGE OFTHE MALL ENABLES MAXIMUM FLOW OF VISITORS

Easy Circulation

THE ZONING IS DONE IN SUCH A WAY THATTHE CUSTOMER GETS ATTENTION FROM EVERY NOOK

AND CORNER IN A VERY SYSTEMATIC WAY

PLANNED ZONING

THE CONCEPT

THE CONCEPT

FULL OF FUN ATMOSPHERE

AN ATMOSPHERE OF A FUN PLACE IS DEVELOPED DUE TOINTER-LOCKED ORIENTATION AND DIFFERENT AMUSEMENT

OPTIONS AT ALL FLOORS

LIF

T L

OB

BY

DN UP

ELC

RO

OM

TOIL

ET

AN

CH

OR

-01

8

KIO

SK

SP

AC

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SH

OP

-0

27

SH

OP

-0

26

SH

OP

-02

5

SH

OP

-02

4

SH

OP

-02

3

SH

OP

-0

22

SH

OP

-0

21

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OP

-0

20

SH

OP

-0

19

SH

OP

-01

7

SH

OP

-01

6

SH

OP

-01

5

SH

OP

-01

4

SH

OP

-01

3

SH

OP

-01

2

SH

OP

-011

SH

OP

-01

0

SH

OP

-00

9

SH

OP

-00

8

SH

OP

-00

7

SH

OP

-00

6

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OP

-00

5

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OP

-00

4

SH

OP

-00

3

SH

OP

-00

2

AN

CH

OR

-00

1

THE ZONING GROUND FLOOR

COMMON AREA

SERVICE AREA

FOOD ZONE

COMMON ACTIVITY AREA

KIOSK AREA

LEGEND

LARGE MULTI ACTIVITY KIDS ZONE

CONCEPT BASED GAMES

GAMING SPACES

KIDS RETAIL STORES / TOY SHOPS

ACCESSORIES / SOUVENIR SHOPS

EX

IT

EN

TR

Y

UP

UP

ES

CA

LA

TO

R

ES

CA

LA

TO

R

LEGEND

LARGE MULTI ACTIVITY KIDS ZONE

CONCEPT BASED GAMES

GAMING SPACES

KIDS RETAIL STORES / TOY SHOPS

ADULT MULTI-ACTIVITY ZONE

COMMON AREA

SERVICE AREA

FOOD ZONE

COMMON CIRCULATION AREA

TRIPLE HEIGHT GROUND FLOOR AREA

SH

OP

-12

7

DO

UB

LE

HE

IGH

T

EN

TR

AN

CE

CU

T-O

UT

LIF

T LO

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Y

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EL

CR

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ES

CA

LA

TOR

UP

DN

CU

T O

UT

UP

DN

ES

CA

LA

TOR

SH

OP

-10

9

SH

OP

-10

8

SH

OP

-10

7

SH

OP

-10

6

SH

OP

-10

5

SH

OP

-10

4

SH

OP

-10

3

SH

OP

-10

2

TOIL

ET

AN

CH

OR

- 11

9

SH

OP

- 1

20

SH

OP

- 1

21

SH

OP

- 1

22

SH

OP

- 1

23

SH

OP

-12

4

SH

OP

-12

5

SH

OP

-12

6

SH

OP

-12

7

AN

CH

OR

- 1

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A

AN

CH

OR

- 1

01

B

AN

CH

OR

-11

8L

AR

GE

FO

RM

AT

S

TO

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- 1

17

SH

OP

-11

6

SH

OP

-11

5

SH

OP

-11

4

SH

OP

-11

3

SH

OP

-11

2

SH

OP

-111

SH

OP

-11

0

UP

UP

ES

CA

LA

TOR

DN

THE ZONING FIRST FLOOR

CU

T O

UT

ESCALATOR

CU

T O

UT

ESCALATOR

LIF

T L

OB

BY

DN

UP

TOIL

ET

EL

CR

OO

M

CU

T O

UT

UP

DN

CONNECTING SERVICE CORRIDOR

KIOSK201

KIOSK202

KIOSK203

KIOSK204

KIOSK205

KIOSK206

KIOSK207

KIOSK208

KIOSK209

KIOSK210

KIOSK212

KIOSK211

AUDITORIUM / CINEMA

TERRACE AREA

FOOD COURT AREA & SEATING

FOOD ZONE / KIOSK / SEATING AREA

CONCEPT BASED EDUCATION ZONE

STORE

STA

FF

L

OC

KE

RS

KIDS PARTY LOUNGE

COMMON AREA

SERVICE AREA

COMMON CIRCULATION AREA

TRIPLE HEIGHT GROUND FLOOR AREA

LEGEND

AUDITORIUM / CINEMA

CONCEPT BASED EDUCATION ZONE

KIDS PARTY LOUNGE

FOOD ZONE / FOOD COURT AREA

THE ZONING SECOND FLOOR

DN

UP

UP

AFFLUENT CATCHMENT

FROM SURROUNDING

TOWNSHIPS & SUB-CITIES

SALEABLE AREA

1.54 LAC SQ. FT.

TOWER LEVEL

3B+G+2

ENTERTAINMENT ZONE, PARTY AREAS, MINIPLEX/THEATRE/AUDITORIUM, FOOD & BEVERAGES ETC.

SPACE

READY-FOR-FIT-OUTS

SNAPSHOT

EASY CIRCULATION

OF THE VISITORS/

FOOTFALL