#SXSW17FAKE KIT

#SXSW177 useful things you need to

know to fake your attendance at

South by Southwest.

Note: Not everything is meant seriously. Use of

recommendations may result in serious loss of clout.

First of all, you need to know what to complain about. Because, complaining is an important means to demonstrate your very high expectations. It can only reflect positively on you. Here is a list.#1#1 KNOW WHAT TO

COMPLAIN ABOUT

COMPLAIN LIST

WAITING IN LINES They were really not worth your time. 20-30 mins of waiting for each session? That are serious opportunity cost if you multiply it by 7 days.

WRONG NAME BADGE Everybody thought you are a Travel agent as the registry wasn't able to change your premier company name on your badge.

RAINY WEATHER Your wishful thinking made you pack summer clothes. But it rained all day, every day and there was a serious chance of getting the flu.

CRAPPY INTERNET You had to buy Wifi credit for 120€ - 5,99€ per charge with ‚Tag‘ for 100 MB - since there was no working Wifi anywhere.

COMPLAIN

THE

MASL

OW

COMPL

AIN

PYRA

MID

OF

SXSW

COMPLAIN

Self Fullfillment

WAITING IN LINES

Social Needs

CRAPPY INTERNET

Physiological needs

RAINY WEATHER

Esteem Needs

WRONG NAME BADGE …by the way, Maslow

had it wrong

#2#2 BE FAMILIAR

WITH THE LOCATIONS

You only need to remember 5 places to chip into any conversation and show that you are part of the group. Even if you don't have anything valuable to add, dropping locations will show that you know.

PLACES

COMPLAIN

CONVENTION CENTER The place to be for all big keynotes by speakers like Guy Kawasaki, Ray Kurzweil, Tim Ferris, Cory Richards. Room with the longest line: Ballroom D.

JW MARRIOTT OR MARRIOTT? Yes there are two. They are very close to each other and host a lot of talks that start with ‚the future of…‘, ‚AI and…‘, ‚The UX of….'

GERMAN HAUS AND HOUSE OF SMART The place to be for free beer, food & Germans. At day they host talks with speakers like Mark Cuban and Dr. Z. At night they host live music parties.

6TH STREET VS RAINY STREET Yuppies go out in the west, college students and tourists in the center, hipsters in the east. 6th Street is the center of the center. But you know what – that’s 2016 talk - rainy street is the new centre.

PLACES

COMPLAIN

Beer

Know

ledg

e

6TH STREET

JW MARRIOTT

CONVENTION CENTER

MARRIOTT

Beer but not free

GERMAN HOUSE

HOUSE OF SMARTSome good speakers and beer

Many good speakers and beer

Just beer and bull riding

RAINY STREET

#3#3 KNOW WHAT PEOPLE

LAUGHED ABOUTLaughing with other people or making them laugh is an extremely effective means to bond. So knowing what topics people were talking about is a must to fake it.

LAUGH LIST

OBSCURE TITLES There were interesting titles. Almost too interesting. Would you go to a ‚how to suppress your feelings‘ meet up? We did. Want to know what it was? PM us!

QUESTIONABLE CASES PeChat, a talking button to get control of your kids. It is attached to their favourite toy and says whatever you want to say. Imagine, when they find out…

VR MOVES The vast versatility of VR opportunities created some funny films. There was a flying machine, a gold hunt with zombies and a bouldering spiderman experience.

BIZARRE FOODS At lunch we discovered Soylent. It is a bottled meal replacement smoothie and includes all important nutrients. It tasted nice… but… 400kcal for nothing?

COMPLAIN

COMPLAIN

#4#4 BE ABLE TO DROP AN

EXPERT'S QUOTEUsing experts to undermine your point gives you ultimate credibility. Cialdini, who defined 6 drivers of ‚influence‘, calls it authority.

COMPLAIN

Don’t talk about it, be about it. It’s story doing.

Tanarra Schneider, Fjord, on Social Content.

The real challenge is

translating data into insights.

David Grant, Popsugar, on

using data tools for insights.

Pre-suation accellerates

persuation.

Robert Cialdini, Author of Pre-suation on Influence.

COMPLAIN

If chat is the new browser, Chatbots are the new websites.

Messenger Kik on Chatbots.

Good leaders are the ones

who make you feel safe and

included.

Patrycja Slawuta on hacking

yourself.

Originals make the unfamiliar familiar.

Adam Grant on creating innovations.

#5 Its important to know all the buzzwords. But not to use them (that will make you look a little behind) - no, to bash them. That gives you extra smart points.

#5 KNOW THE HYPECYCLE

OF BUZZWORDS

Oh my god, I’m leaving with a PHD in futurism!

What the heck are they talking about?

Wait, that’s… what’s this about?

Sure i can explain that to you…noob!

BLOCK CHAIN

AI/HI

CHAT BOTS

MACHINE

LEARNING

NEW STORY TELLING

DEEP LEARNING

TRANSACTION MODEL

HEALTHYFICATION

ANYTHING 4.0

BUZZWORDSReality

Exci

tem

ent

#6 A book tip, a smart framework or a brilliant case are always good things to share. People will appreciate it. It’s about giving and getting (more) back.

#6 SHARE SOMETHING

VALUABLE

CASES

VW Speed Camera Lottery - Social Influence gamification

Pop Sugar - Multiform storytelling

COMPLAIN

BOTS

Romance Now - storytelling bot

Tic Tac Toe - gaming bot

Icon8 -  self expression bot

CNN - convincing students bot

Roll bot - group of people bot

Murder mistery - role play bot

LINKS

yukaichou.com - Gamification 8

selfhackathon.com - Psychology of yourself

BOOKS

Hooked, Nir Eyal

Originals, Adam Grant

Pre-suation, Robert Cialdini

Triggers, Marshal Goldsmith

TOOLS

Sli.do

makerarm

thimble

Popsugar trendrank

#7 Follow all experts from the event. Your sudden high activity will reflect in the feed and you will profit from the I am interested effect.

#7 FOLLOW AND

SHOW IT

PEOPLE

Sara Dietschy YouTuber

Adam Grant Innovation Specialist

Patrycja_NYC Psychologist

Brandi YouTuber

Yakaichou Gaming Expert

Mark Cuban Investor

Thanks for reading. Let us know what you think.

And share it, if you like it. Chop, chop.

Christoph Korittke

Head of Strategy

Liane Siebenhaar

Director Digital Strategy