Post on 15-Dec-2015
Why do we need dietary supplements?
• Environmental hazards• Increased daily stress
• Improper nutrition• High amount of food additives• Smoking, alcohol consumption
oxidative stress caused by the presence an excessive number of free radicals
Cell-, tissue- and organ injurieswww.flavonmax.com
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Defense system of the body against free radicals
• Two basic types :– Bigger molecules – antioxidant enzyme proteins– Smaller molecules – antioxidants and vitamins
• Antioxidants give their own molecules to free radical molecules
• Superoxide-dismutase, catalase, peroxy-redoxin• Vitamins C-, E- and A, glutation
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Antioxidants
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Natural substances present in foodstuffs
Their primary role is to defend the body against freeradicals
Most well-known antioxidants:Vitamin CVitamin EZink, Magnesium and SeleniumFlavonoids and other phenol compounds
Flavonoids
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• Vegetable acting agents with antioxidant effects that defend them from harmful environmental effects
• A comprehensive group of compunds, whose chemical baseframe is the same, certain linked groups and sidechains are different.
• We know of more than 8000 kinds of flavonoids, and their number is continuously increasing.
Flavon max product line
• A good selection of healthy raw materials, components have synergist effect
• Special production technology, which is careful with effective agents and vitamins (35-40 kg of fruit effective agent/bottle)
• A product, which is actually healthy, and contains no preservatives
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• Scientifically founded facts and knowledge + precisely determined unchanging recipe
• Fits well into the group of functional foodstuffs
• A unique premium product
Flavon max product line
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Flavon max
Juice concentrates:• Blueberry• Blackcurrant• Black elder• Red grapes• Beetroot
– Sea buckthorn pulp– Natural Vitamins C and E– Sea buckthorn pulp, seeds and peel grist– Panax ginseng ground root grist– Apple pectine and fructose
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Flavon kids
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Juice concentrates:• Blackcurrant• Cherry• Blackberry• Beetroot• Blueberry
– Sea buckthorn pulp– Sea buckthorn pulp, seeds and peel grist– Apple pectin and fructose– Vitamins B1, B2, B3, B5, B6 and B12– Vitamins C and H, folic acid
Flavon max Plus+
Juice concentrates:• Pomegranate• Black elderberry• Red grapes• Blackcurrant• Blueberry• Beetroot• Acerola
– Sea buckthorn pulp– Sea buckthorn pulp, seeds and peel
grist– Panax ginseng ground root grist– Apple pectin and fructose– Added natural vitamins C and E
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Guaranteed excellent quality of raw materials:
- qualified suppliers
- specification and certification for each and every shipment
- preliminary examination of the received raw material, recurrent contol of effective agent
content
Comprehensive Quality Control
Comprehensive Quality Control
Continuously supervised production process:
- ISO 22000-system audited by TÜV-Nord- HACCP-system- Every product can be tracked from the grower
to the consumer- Gluten-free feature guaranteed by an accredited laboratory of SGS
TÜV-Nord:- An independent control and certifying organization,
which is the 2nd biggest in Germany and the 8th in the world of this kind
- A successful audit in November 2007- ISO 22000 certificates in 5 different languages
(Hungarian, English, German, Polish, Swedish), which can be downloaded from the website
Comprehensive Quality Control
SGS examinations:- The SGS Group (Société Générale de Surveillance), which
was founded in 1878, is a leading quality control, testing and certifying organization with a headquarters in Geneva
- The examination proved that the gluten contents are far below the limit set for glutenfree products in the case of all the three products (20 ppm, i.e. 20 mg/kg)
- Flavon max, Flavon kids and Flavon max Plus+ products can be consumed by flour-allergic people
Comprehensive Quality Control
Doping Test Examination:
- National Sport Health Institute Doping Control Research Laboratory (Report no. 52/04)
- „Flavon max dietary supplements contain no materials included in the doping list.”
- „The products can be consumed by athletes.”
Comprehensive Quality Control
Unique Research Background
Our scientific experts:Prof. Dr. Zoltán Dinya, doctor of the MTA, Flavonoid ResearcherProf. Dr. Mária Figler, Institute Director, Professor
Analitical experiments – Prof. Dr. Zoltán Dinya Inner content, carbon hydrate, vegetable acid and measuring vitamins
Unique Research Background
Clinical experiments on patients suffering from COPD – Dr. Mária Szilasi
Research of the adjuvant effects of Flavon max on heavy smoker patients suffering from COPD
Animal experiments in experimental asthma bronchiale – Dr. József Szentmiklósi
Pulmonary pharmacologic analysis, anti-asthmatic research of effects
Unique Research Background
Systhematic and local effects of polyphenols on patients of Raynaud-syndrome – Dr. Zoltán Csiki
Changes in local hand-circulatory parameters; and laboratory investigations
Clinical experiments on cardiologic patients – Dr. Zoltán Galajda
Treating patients who had Redo operation with Flavon max products
Health & Success
We received more than 1000Health Status Surveys
More than 800 medical club members
Continuous positive feedback from consumers
Major colouring matters incorporated in the product
• Blueberry: mirtillin, lutein• Blackcurrant: delfinidin• Black elder: cyanidin-3-glucoside, rutin, quercetin,
sambucin, cyanidin-3-sambubioside• Red grapes: resveratrol, trans-resveratrol• Beetroot: betanin, betacyanin• Cherry: melatonin• Blackberry: cyanidin-3-glucoside
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Measurements: Agricultural and Research Institute of the College of Nyíregyháza – Prof. Dr. Zoltán Dinya
Findings of latest laboratory research
Total polyphenol content
0
20000
40000
60000
80000
100000
Fla
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Fla
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Fla
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Measurements: Agricultural and Research Institute of the College of Nyíregyháza – Prof. Dr. Zoltán Dinya
Findings of latest laboratory research
ORAC value (mM TE/kg)
0
20000
40000
60000
80000
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max
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Plu
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Fla
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kid
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Bee
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mM
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/kg
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Measurements: Agricultural and Research Institute of the College of Nyíregyháza – Prof. Dr. Zoltán Dinya
Findings of latest laboratory research
Free Radical binding capacity
0
20
40
60
80
100
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Plu
s+
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Ace
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Red
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Blu
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Ch
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Ap
ple
%
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Beneficial effect of consumption on general state of health(*: p<0,05; before consumption vs. after consumption; paired t-test)
General State of Health (n=196)
2,71
3,85
0
1
2
3
4
5
before after
consumption
Beneficial effect of consumption on general condition(*: p<0,05; before consumption vs. after consumption; paired t-test)
General condition (n=123)
4,11
2,66
0
1
2
3
4
5
before after
consumption
Beneficial effect of consumption on blood sugar level(*: p<0,05; before consumption vs. after consumption; paired t-test)
Blood sugar level (n=136)
3,06
4,26
0
1
2
3
4
5
before afterconsumption
Beneficial effect of consumption on digestion(*: p<0,05; before consumption vs. after consumption; paired t-test)
Digestion (n=180)
4,07
2,71
0
1
2
3
4
5
before afterconsumption
Visual acuity (n=172)
3,432,91
0
1
2
3
4
5
before after
consumption
Beneficial effect of consumption on visual acuity(*: p<0,05; before consumption vs. after consumption; paired t-test)
Beneficial effect of consumption on productivity(*: p<0,05; before consumption vs. after consumption; paired t-test)
Beneficial effect of consumption on memory(*: p<0,05; before consumption vs. after consumption; paired t-test)
Beneficial effect of consumption on stress tolerance(*: p<0,05; before consumption vs. after consumption; paired t-test)
Stress tolerance (n=182)
2,73
3,89
0
1
2
3
4
5
before afterconsumption
Membership in acknowledged national and international professional organizations
• MÉKISZ (Association of Dietary Supplement Producers and Distributors) – founder member
• EOQ MNB (Hungarian National Committee of the European Quality Organization) - member
• MISZ (Hungarian Innovational Association) – member
• MMSZ (Hungarian Marketing Association) - member
• DSA (Direct Selling Association)
Hungarian Product Award Recognized Product Title
The aim of the tender:
• to recognize the steadily high quality of services or products produced in Hungary,
• to enhance the production of outstanding quality goods that can be competitive on the international market, to encourage the development of services
• to provide an obvious support for consumers of products and related services for quality-conscious choice
Members of the committee among others: – National Institute for Food Hygiene and Nutrition– General Inspectorate for Consumer Protection (OÉTI)– Hungarian Trade Licensing Office– Herz Salami Factory Rt.– Richter Gedeon Nyrt.– Globus Canning Industry Company Nyrt.
Hungarian Quality SocietyHungarian House of Quality® award
Aim of the Award:
• to recognize development works with outstanding achievements, or personal achievement, which realized product development, technological development, IT system development or service development in the region.
• The starting point of the innovation can be research-development result, patent rights, application of know-how, application of innovative technology.
INNOVA Regional Innovational Agency of the Northern Great Plain
Regional Innovation Award of the Northern Great Plain
The Hungarian Venture Capital Association (MKME) is a representative of every major Hungarian base, of venture and private capital, i.e. its material and mental source.
Award of the Hungarian Venture Capital Association
The aim of the Business and Success Qualified Enterprise competition is:
• to reward those small and medium businesses with the „Business&Success” certificate who husbanded successfully, innovatively and competetively in the given year.
• to draw attention to the requirement of objective analysis of corporate achievement and the necessity of knowing the market environment and competitors in the frame of this competition.
Recognized Enterprise of Business & Success magazine
Favoured Quality Product of Hajdú-Bihar county
• The Quality Society of Hajdú-Bihar county was created by the local authority of Hajdú-Bihar county in order to provide the market performers of the county with support in the shape of marketing and communication tools.
• The society endeavours to find and nominate the excellent products of the county. With this program, they strive to make people conscious of these products of national brand, and enhance the positioning of the economic performers of the county.