Post on 26-Jan-2017
Things a Page can do.
Valerie Pugsley Inspired Strategic Solutions ISSolutions4U.com
Branding
Contests
Create Customer EngagementExposure through SharingBe Part of a Sales FunnelOpt-insRun Targeted Ads
Valerie Pugsley Inspired Strategic Solutions ISSolutions4U.com
➢ Consistent
➢ Logo
➢ Color Themes
➢ Fonts
➢ Voice
➢ AttitudeValerie Pugsley Inspired Strategic Solutions ISSolutions4U.com
➢ Do Carefully➢ Custom URL➢ Can only change once if
you have less than 200 fans
Naming
Valerie Pugsley Inspired Strategic Solutions ISSolutions4U.com
Other Things to
Consider in Naming
Valerie Pugsley Inspired Strategic Solutions ISSolutions4U.com
Optimize About SectionInclude Websites,
Keywords,
and Locations
Valerie Pugsley Inspired Strategic Solutions ISSolutions4U.com
Profile Picture
Logovs
Personal Picture
Timeline Cover Photo➢ Use to promote➢ No Urls➢ Arrows to
Buttons➢ Make it Fit➢ Optimize It
Valerie Pugsley Inspired Strategic Solutions ISSolutions4U.com
Engagement & Exposure
Valerie Pugsley Inspired Strategic Solutions ISSolutions4U.com
Mentality When on
Valerie Pugsley Inspired Strategic Solutions ISSolutions4U.com
Share content that:
Post Regularly
Customer Engagement
Brings ValueIs FunnyEncourages or Lifts Up
Valerie Pugsley Inspired Strategic Solutions ISSolutions4U.com
More on Content:
Practice 80/20Page - 80% Biz : 20% PersonalProfile - 80% Personal : 20% Biz
Keep it Simple
Use a Tool or Facebook to Schedule in AdvanceRespond & Interact
Valerie Pugsley Inspired Strategic Solutions ISSolutions4U.com
Check Your Analytics/Insights
Valerie Pugsley Inspired Strategic Solutions ISSolutions4U.com
EXPOSURE
Like, Comment & Share as Your
Page
Valerie Pugsley Inspired Strategic Solutions ISSolutions4U.com
Examples:Local Service -
Complementary business -
Chamber Pages, Community Pages
Business Coaches, Industry Pages
Valerie Pugsley Inspired Strategic Solutions ISSolutions4U.com
Have Your Pages Interact
Quote Pictures From Your
PageTo Your Profile
Might Share a Personal Post to Your Page
Valerie Pugsley Inspired Strategic Solutions ISSolutions4U.com
Branding
Contests
Exposure through SharingBe Part of a Sales FunnelOpt-insRun Targeted Ads
Valerie Pugsley Inspired Strategic Solutions ISSolutions4U.com
Create Customer Engagement
Part of a Sales FunnelUse it to: Drive Traffic to an Offer
Drive Traffic to Your WebsiteGet People Interacting
Valerie Pugsley Inspired Strategic Solutions ISSolutions4U.com
Lead Generation or Opt-
ins
Add Them to a Follow-up System
Valerie Pugsley Inspired Strategic Solutions ISSolutions4U.com
Run Target Ads
Valerie Pugsley Inspired Strategic Solutions ISSolutions4U.com
Don't do ads if you don't have a lead capture, follow-up
system or specific goal like an event.
Valerie Pugsley Inspired Strategic Solutions ISSolutions4U.com
Benefits of Facebook AdsTargeted - Geo Specific, Age, Gender, Interests, Industries, etc.
One of the simplest is Boost PostsValerie Pugsley Inspired Strategic Solutions ISSolutions4U.com
ContestsHave a PurposeMake it Easy to EnterFollow Rules Make Prize Congruent With BrandCapture Leads & Follow-upValerie Pugsley Inspired Strategic Solutions
ISSolutions4U.com
Tool
PicMonkey.comValerie Pugsley Inspired Strategic Solutions
ISSolutions4U.com
https://clarity.fm/ValerieP for Consulting Between Calls
Future CallsMarketing Concept
Feb 10 Platform ReviewFeb 24 OutsourcingMar 9 What to Post Hot SeatMar 23 Follow-up Overview
Productivity / Mindset Tips
You PyramidFiverPinterest as a quote finder/SaveTBA
Valerie Pugsley Inspired Strategic Solutions ISSolutions4U.com