Facebook—BeyondtheWall.

by@ShaunaCausey

WhyFacebookTabs?

•  FangateHere’swhoweareHere’swhyyoushouldcareWIIFMTakeAc7on:opt‐inforupdates

•  Reasons/SeasonsA?rac7on+Reten7onCampaignsOrgPriori7esandGoals[Whatyoucan’tdoontheWall]

MoreImportantly…

•  What’sYourGoal?Starbucks–yoursecondlivingroom

•  WhyShouldtheCommunityCare?BehindtheScenesDiscount

PersonalA;en<onFunExperience

ProsandConsofaTab:

•  PROS–  VanityURL(forofflinepromo<on)–  AvoidthehurdleofpeopleleavingFacebook–  Emailcapture–  Contests/Giveaways

•  CONS–  Notabletobeseenonmobiledevices

–  Noorganictraffic,youhavetocreateit

FBFangatePage:

It’sAllAboutYou

What’snext:FacebookTIMELINES