Facebook, Twitter,and all the rest:What You Should Know and What You Should DoCongregation Beth Torah Men’s Club November 21, 2010

News used to bea one-way lecture …

… but today, news is a two-way conversation.

Today’s journalists must not only report the facts, they must know how to convene a community and act as a “curator.”

One way to disseminate information while building

community is by usingSOCIAL MEDIA

* Facebook now accounts for 1 of every 4 pageviews on the Internet.

* At this time last year, Twitter had 58 million users. By New Year’s Day 2011, it will have 200 million.* By 2013, more users will access the Web through mobile devices than via computers & laptops.

Social Media cannot replace good, fundamentally solid journalism …But it can enhance & complement it by better connecting reporters with their audience.NEW JOBS ARE FORMING TO FILL THIS NEED:• Social media manager• Online producer• Community engagement directors

What You Should Know

* Social media is not a fad. It’s here to stay.* The destination website is losing traction.

* Landing a story on the front page or in the lead slot on the 10 p.m. news doesn’t ensure that readers will see it on the Web.

* Distribution of news is becoming more social.

* The successful journalist of the future will be:

-- Grounded in solid journalistic principles

-- A versatile storyteller-- A savvy user of social media, for both journalistic and promotional purposes

What You Should Do

* Use Facebook for “lifecasting,” Twitter for “mindcasting”

* Take part in the two-way conversation! You might just become the next @jkrums.

* “Like” your favorite news outlets on Facebook; “follow” them on Twitter

* Join Facebook and Twitter (if you haven’t yet)-- It’s not just for telling people what you

had for breakfast.-- Facebook builds your social graph-- Twitter helps you form your own

personal learning network & alert system

SMU Daily Mustang

http://smudailymustang.com

Thank you!

Jake BatsellAssistant Professor, Division of JournalismSouthern Methodist Universityjbatsell@smu.eduTwitter: @jbatsell