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Bubbly Scottish-Canadian! Relationship + Internet = Social Media! “The Pied Piper of Facebook”

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World Facebook World Facebook connectionsconnections

Details at: http://on.fb.me/worldfbmap

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664 million active members 250 million access via mobile device Half log on daily Average session time = 55 minutes!

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The world on FacebookThe world on Facebook

Source: www.socialbakers.com

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Norway on FacebookNorway on Facebook

Total Facebook users: 2,554,600

Penetration of population: 54.63%

Global Facebook users: Norway is #47

Penetration: Norway is #9!

Source: www.socialbakers.com

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Norway users’ age on Norway users’ age on FacebookFacebook56% age 25 and up!Fastest growing = age 25-34.

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To help the world connect & communicate more effectively…

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Your customers spend most of their online time on Facebook.

You get to tap into Facebook’s 660+MILLION member base!

You can build a community of unlimited raving fans… and easily create customers for life!

Why create a Facebook Fan Why create a Facebook Fan Page?Page?

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Global fan page Global fan page popularitypopularity

Source: www.socialbakers.com

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It’s your choice:◦Use your profile for known friends/family.◦Tight privacy settings.◦Focus on Fan Page for business.OR◦Use your profile for professional networking + extended community + personal.

◦Make use of Friend Lists to determine who sees what content.

◦PLUS use Fan Page for business.

Personal vs. Business…Personal vs. Business…How to differentiateHow to differentiate

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Refer to this post for additional help on personal vs. business:

http://socialmediaexaminer.com/facebook-101-business-guide/

Facebook 101 GuideFacebook 101 Guide

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News FeedNews Feed

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Personal profilePersonal profile

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Fan page / Business pageFan page / Business page

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Build your email list Drive traffic to your blog Sell more products/services Increase event registrations Get media attention/contacts Connect with strategic alliance partners Establish yourself as a leading authority Improve customer service

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Custom tab converts visitors to fans at 47% vs. wall at 23%.

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#1 = increase conversionsVisitors immediately feel in the right place

Inviting, compellingProvide an “experience” – not just a static page

InteractiveKeep it fresh

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www.facebook.com/enchantment

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Top 10 brands in Norway on Top 10 brands in Norway on FacebookFacebook

Source: www.socialbakers.com

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NextGenTelNextGenTel

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See facebook.com/marismith ◦BIG APPS List!

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Networked Blogs◦Import blog posts but don’t post to wall

Twitter app◦Involver

Selective Twitter appVpype – live video broadcastingSlideShareSee: http://bit.ly/75fbapps

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Five latest uploaded or tagged photos

Doesn’t include fan photos Include CTAs on your images!970x680 – leave a margin

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Yours + “OPC: Other People’s Content”

50/50

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What to post:◦Short, easily applied tips◦Questions◦Invitation to ask Questions◦How-to tutorials◦Polls◦Quotes

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Blog subscriptions◦Technorati.com

Ezine subscriptions EzineArticles.com AllTop.com SmartBrief.com TweetMeme.com Google Alerts Facebook Friend (Fan Page) Lists Twitter Lists

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“The more similar we are, the more invisible we become.”

David Tyreman

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As much as 90% of Facebook users do not return to the fan page once they click the Like button…

…they only see and interact with content in the News Feed!

NEWSFLASH!NEWSFLASH!

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NFO: News Feed OptimizationNFO: News Feed Optimization

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Facebook Ads“Think outside Facebook!”

◦Twitter, LinkedIn◦Your blog and ezine◦Offline◦Print media

“Radical Strategic Visibility”http://bit.ly/21waysfb

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www.facebook.com/brandpermissions

Print media & signagePrint media & signage

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www.facebook.com/charlotterusse

Storefront displayStorefront display

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The most targeted traffic your money can buy

Facebook adsFacebook ads

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Like button, Like box, Comments plugin

Wibiya toolbar www.wibiya.com

LIKE at every LIKE at every opportunity!opportunity!

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Non-fans land on a unique tabWall tab shows Posts by page and fansWall posts turned on (posts, photos, videos,

links)

Prompt commentingPersonalizedRelevant contentVariety of contentDaily updates

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FIRST build tons of value, social equity

Space out your offers

Clear CTAsMake it really easy for people to buy from you!

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eCommerce apps: payvment, ecwid

Fcommerce - Shopping on Fcommerce - Shopping on FacebookFacebook

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Unsubscribes (Hides)◦ Insights > Interactions > Daily Story Feedback = purple graph

Unlikes◦ Insights > Users > third chart down = New Likes/Unlikes

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Community manager(s)TrainingResourcesFan page company policyRevisit objective(s) of your fan page

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Write on Mari’s Facebook wall:www.facebook.com/marismithTweet Mari: @marismithSubscribe to Mari’s blog:

www.marismith.com