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/TalkingFinger @TalkingFinger

Facebook Marketing

CONTENT IS KINGA Good Strategy Includes Good Content!

EngagingOpen Ended Conversation

InterestingEducational

FunOff the wall

Contradictory

ASK QUESTIONS!

Helpful? Content that offers tips or valuable information

Shareable? Ask yourself if would YOU share this piece of content!

Represents Your Culture?

Capitalize on Current Events?

Wide Variety...

News Aggregators

Look Around You!

How is that Made?

Employee Spotlights

Images, Videos

A Day in the Office

New Products and Services

Anniversaries New Technology

Unlimited Content...

“What TO Wear”

Good Content Should “Dress Up” in a Variety

of Clothing!

Facebook Algorithm: EdgeRank

A Note About

The algorithm Facebook uses is not actually called EdgeRank anymore,

as it has undergone many changes and contains over 100,000 parameters!

The current algorithm is not named per se. However, the root of it still applies. Keep in mind that Facebook likes to change continually, and keeping up with news and info about these changes is important!

Photo: 6-8

Status: 4-6

Link: 1-4*

Video: 8-10

Type of Content

*Look for Change as Facebook continues to monetize

Life of Content

“Engagement”Like Comment Share

7-104-71-4

You are always striving to produce content peoplewill Comment on or Share

Life of ContentHow often and When to Post?

Organic and FREEWays to Promote Your

Facebook Page

Inviting Friends and Family is a great way to introduce your page to a warm market

Have Facebook Send an Email Invite on your behalf!

Share your Page on your own Timeline(Personal Profile)

Paid Advertising on Facebook

-Highly Targeted-Inexpensive

-Funneling Options-Easily Customizable

-Excellent Analytics and Metrics

ALL Businesses Need a Budget forFacebook Ads

https://www.facebook.com/ads/tools/text_overlay

Boosted Posts: Circumvent EdgeRank!

Re-connect with Fans:-Use for Fan-Only Content

-“Warm Market”

Expand Your Reach!-Fans and Friends

-Use Advocacy

Boosted Post on Facebook

Hyper Local Targeting

$5 Boosted Post

Results:

Reach: 1,497 people!

Use Offers for Specials and Discounts!

Promote Page

Use “Advanced Options” for more Targeting!

Promote Website!

More Objectives…

Measuring the Success

Analytics

Use Analytics to Redefine StrategyAnalytics Tell the “Story” Of What You Post and the Correlations Of Day, Time, Type Of Post, Virality and

Most Important...

How Your Audience Responds to Your Content!

YOU ALSO START UNDERSTANDING SOCIAL ROI

It Can Also Tell You Where TrafficCame From

-Track Efforts of Moving

People to Targeted Locations

-Nail Down What Networks are Working

-Increase/Decrease/StopTime on Efforts

General Overview: Read Weekly!

Are you Reaching your Target Audience?

What Posts are Working?

Apps for your Page!

Sweepstakes, Contests and more…

Sweepstakes, Contests and more…

Sweepstakes, Contests and more…

-VIRAL!-Increase Engagement

-Collect Emails and other Info-Inexpensive to Implement and Manage

It is *WHAT* You DO With The Time That Determines

Success or Failure!

Social Media Marketing Takes Time.

It’s A Marathon...

...Not A Sprint

People do business with people they know

Create and build personal relationships

Long term continual engagement

What Creates ROI on Facebook?

Brand loyalty

Brand advocacy and “cheerleaders”

Trust

What Creates ROI on Facebook?

General Points Do....

Take time and do it right

Show interest in and listen to others

Be real, be yourself

Have fun!

General Points Don’t...

Use platforms to shout your

message

Use auto post programs

POORLY

Talk about yourself continually

Thank you!

Learn More, Ask Questions, Engage!

facebook.com/talkingfinger

PRESENTATION AVAILABLE:

Slideshare.net/talkingfinger