Marketing your Public Library with Facebook

Sarit HaimSeptember 2011

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Social Media - Just Numbers The power belongs to the crowds

490 Million users in You Tube 5 Billion pictures and images on Flickr 190 Million Tweets every day

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Social Media Affect…

Social Revolutions Political Revolutions HR depts recruits by using

social media

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Facebook…

If Facebook were a country, it would be the third most populated country in the world

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Facebook – Just Numbers

750 Million Users 250 Million access every day 200 Million access via their cell phones 48% of people (age 18-34) check their account first thing in

the morning 48% report they learn what’s new by using Facebook

Every 20 minutes 1 Million people share a link 2 Million people send friend requests 3 Million messages are sent

מקור

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The Israeli Connection

• 3.5 Million users(!) – 46% of population• Over 50% access every day• The average Israeli spends 11 hours each

month on Facebook

מקור

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Marketing Budget WW

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Marketing by using the Internet

Cheaper than any other media (sometimes ever zero budget)

Focused

Address specific audience

Viral Marketing

If you are not there, you do not exist

Make it easier for your customers to find you

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Why Facebook? Your customers is already there and they don’t

want to leave

A friend’s recommendation is stronger than any commercial

Increase your customer base easily

The language you are using may be less formal

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Creating a Facbook Page

= Marketing & PR

altogether

Let’s get to work…

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One more thing before we start

Have you thought about your goals, vision and mission?

Do you have the right personnel?

Do you have enough personnel?

Have you thought about content

If you answered NO to one of these bullets,

think again…

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First steps

Read as much as you can about Facebook and learn how to use it

Build a business page for your library(do not use personal profile)

Separate between your business page and your own personal profile

Learn how to use apps (or pay someone else to do it) www.developers.facebook.com

Create your own unique address http://www.facebook.com/username

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Content, content, content…

Always remember, every conversion has a viral potential

Contribute to your customers

Give them information and knowledge

Speaking about opening hours and new books is not enough…

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Do / Do Not Do on Facebook Conduct your own market research to learn

about your customers (on Facebook)

Listen to your customers

Be relevant

Participate in the conversation

Stick to your goals and branding

Give more than you get

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Cont. Ask questions

Create a dialogue

Provide “ways of communication” outside of Fabebook

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Cont. Do not block comments option

Do not delete comments (even if is not positive – learn to deal with it)

Do not use your page as a noticeboard

Be there every day(don’t just open a page and forget about it)

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Marketing your business page

Add Facebook logo to your homepage

Add your Facebook address to your email signature

Add “search us on facebook” to every brochure and publications

Let everyone know that you have a Facebook page

Sarit Haim

sarit.haim@gmail.com www.mataninfo.co.ilwww.facebook.com/mataninfo

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