Facebook FundamentalsDebbie Harris

Some Quick Facebook Stats

• Global Audience 838,198,660• U.S. Audience 156,820,080• Female Audience U.S. 55% 85,334,520• Male Audience U.S. 45% 69,906,140• Las Vegas/Henderson/No. Las Vegas –881,420 (over 21 Male and Female)

April 11, 2012 AllFacebook.com

The Facts are the Facts

• People are spending more of their online time on Social Media than anywhere else

• Facebook is the number 1 social media site• People are Engaging with brands they like• People are Sharing about brands they like• Photos and videos are excellent for Facebook

Sharing• Let your customers help grow your Facebook

Page

Insights on Timeline

• Total Likes – Unique people who LIKE your page• Friends of Fans – Number of unique people who were

friends with people who LIKED your page as of 5/14/12

• People Talking About – Created any content regarding your page; LIKES, Shares, Posts, Comments, etc.

• Weekly Total Reach – Number of unique people who have seen any content about your page includes Ads and Sponsored Stories

How to Get Started• Set up a Personal Profile Page and be sure to set your Privacy

Settings• Set up a Business Page on Facebook • Tell everyone you have a Facebook page– Signs in Establishment– URL address on any emails– URL on any printed advertising

• Have your page Graphically Designed and Formatted for Timeline

• Post everyday – this can be done in under 15 minutes• Share photos and videos on Facebook

There’s More

• You can collect email addresses on your Facebook page

• You can run Contests – must be done on 3rd party applications

• Encourage customers to Share pictures and videos

• Highlight specials, i.e. Ladies Night, etc.

Remember:

Social Media is a Marathon not a Sprint But like any race

You must first get started

Don’t risk becoming irrelevant – get started NOW!

Performance Intermedia702-940-9919