Facebook for Nonprofits

May 29, 2012

What is CanadaHelps? A public charitable foundation that provides accessible and affordable online

technology to both donors and charities.

For CharitiesA cost-effective means of raising funds online.

For DonorsA one-stop-shop for giving.

CanadaHelps is a charity helping charities.CanadaHelps is giving made simple.

MyCharityConnects is a initiative of CanadaHelps.

Agenda

What is Facebook?

2012 Stats

Understanding the terminology

Timeline

Using Facebook

Case Study: Stratford Shakespeare Festival on Facebook

Q&A

Facebook

Who?Founded by: Mark Zuckerberg , Eduardo

Saverin, Dustin Moskovitz, and Chris Hughes

Owned & Operated by: Facebook Inc.

Used by: Over 900 million monthly active users worldwide

What? A social networking site

When?Launched in February 2004.

Where?Web: www.facebook.com

Mobile: Android, Blackberry, and iPhone apps

Why (Should You Care)?It’s huge!

Facebook is the world’s largest social network, with over 900 million monthly active users

(March 2012)

There’s a lot of activity on Facebook and your org. needs to be a part of it.

• More than 300 million photos uploaded to Facebook per day (Jan. – March 2012)

• An average of 3.2 billion Likes and Comments generated by Facebook users per day (Jan. –

March 2012)• More than 42 million Pages with ten or more

Likes at the end of March 2012.

Facebook is available in more than 70 different languages

2012 Stats

Source: Infographic Labs

FACEBOOK TERMINOLOGY

People

Groups

Subscriptions vs. Friends

Applications

BRANDS & PAGES

Old Brand Pages

Timeline for Brands

February 29, 2012: Facebook announces Timeline for Brand Pages at the Facebook Marketing Conference

March 30, 2012: All brands using Timeline on their pages.

Components of Timeline

ProfilePicture

Cover Photo

“About”Section

Organization Name Statistics

Pinned Post

More Apps

Photos & Page Apps

Timeline

Friend-prioritized view

Notice Anything Missing?The most notable differences: - No more default landing

pages - Less emphasis on apps- Aesthetic differences- Brand managers (you!) have

more control over content

Have a custom app?- Old apps still work with

the new Timeline pages - Drive traffic by linking to

web address, using Facebook ads, or pinning posts

Draw attention and tell your audience what to pay attention to by starring or pinning posts.

USING FACEBOOK

The first thing people see when they visit your organization’s page.

Make sure your cover photo is unique and tells a story about your organization

Cover Photos

• Timeline - not mandatory for individual users, but it will be in the near future.

• Create Facebook Timeline Cover Photos that your supporters can use.

• Let supporters promote your organization to their network on Facebook.

Cover Photos

Cover Photos• Cover Photos:

850 x 315 (pixels)

• Odd shape for a lot of people

• Provide supporters with an easy to use, aesthetically appealing cover photo

Cover Photos

Share Your MilestonesTell your story!

Make sure to use images, videos, articles, etc. to make the information interesting and engaging.

The Admin Panel

One-Stop-Shop:- Notifications- Insights- Messages (1:1

conversations)- Edit page- Activity log

(manage page Timeline)

GETTING BUY-IN

Tips for Getting Buy-In

• Sign people up for tools to reduce fear • Seek out example organizations and show

their success• Search for your organization & show the

conversation’s already happening

CASE STUDY

The SECRET TO SOCIAL MEDIA SUCCESS is…

Good CONTENT

Strong COMMUNITY

Before you get started…

Do people know your organization is online?

March 2012

May 2012

• Listen, learn, and adapt.• Which posts generate conversation and sharing?

Which don’t?

Take Action

MyCharityConnects Conference 2012JUNE 12 – 13 | Allstream Centre, Toronto

www.mycharityconnects.org/conference

collaborate.innovate.celebrate.Collaborate to build a stronger sector.Innovate to solve complex problems.

Celebrate our work and the difference we’re making.

• Join non-profits from across Canada and social media experts for the premier social media and online fundraising learning opportunity of the year.

• Register today!

Questions?

THANK YOU!karag@canadahelps.org

@karagolani@CanadaHelps

www.mycharityconnects.org