Facebook for Businesses

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Matthew “Buzzy” NielsenAssistant Director, North Bend Public Library

Presented by:

Katherine HoppeDirector, Coos Bay-North Bend Visitor & Convention Bureau

March 24, 2010

Your customers are there.Are you?

People with profiles on social networking sites:

Adults (overall)

Teenagers

Adults age 18-24

35%

65%

75%

Data source: Pew Internet & American Life Project's December 2008 tracking survey

Facebook

Arrrggghhh!!!

Facebook

Arrrggghhh!!!

Three simple steps

Step 1:Don’t ignore it.

Step 2:Don’t be overwhelmed.

Step 3:Experiment and learn!

Social media is . . .

A conversation

Social media is . . .

Another form of customer service

Social media is . . .

Outreach

Social media is . . .

A way to let customersspeak to and for you

Social media is NOT . . .

Difficult

Social media is NOT . . .

Time-consuming

Social media is NOT . . .

Useless

The most difficult adjustment for an organization is learning to let go.

You cannot place controls on social media.It will take off on its own,

whether you want it to or not.

WhatA site to connect with friends, post

photos, and generally organize your social life.

WhoA goodly portion of people under 30.

And a growing percentage of those above it.

WhyConnecting with people on Facebook

instantly connects you to all their friends as well.

Oh, and here’s another reason

Source: Hitwise.com

It’s all about friends

And staying connected

And staying connected

And conversation

Local businesses are using it

For promotion

But not just promotion

The broken record: It’s conversation

Fan comments

Even nonprofits are in on the action

Managing fan pages

Managing fan pages

How’s your activity?

Managing fan pages

It doesn’t just have to be you.

Managing fan pages

For the stat lovers among you

Managing fan pages

For the stat lovers among you

Advertisements

The advantage: Targeting

The advantage? Targeting.

And guess what else?

It’s all going mobile.

I can do that!

Facebook

Questions?

Thank you.

Follow us on Twitter:@TravelCoosBay@nblib

Check us out on the Web: http://www.oregonsadventurecoast.comhttp://info.cclsd.org./non

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