FACEBOOK FOR COUNTIES AND UNITS:

A PRACTICAL APPROACH

Molly ImmendorfInstructional Technology Specialist

Cooperative Extension Technology Services

Annie JonesCommunity Development Educator

Kenosha County Extension Office

Contact information

molly.immendorf@ces.uwex.eduannie.jones@ces.uwex.edu

Presentation available on SlideShare.net:

http://www.slideshare.net/mimmendorf

Introduce you to Facebook profiles, pages and groups

Share specific examples of Facebook use by Kenosha County and other counties and units

Discuss communication opportunities when using Facebook

Today’s Objectives

Do you Facebook?

1. Yes, doesn’t everybody?

2. No, it’s not for me

Do you “like” a Facebook page Yes, 1 or more No

Do you have a Facebook page? Yes, for work Yes, for something other than work No

Do you belong to a Facebook group? Yes, for work Yes, for something other than work No

Facebook stats

500 million + active users Average user has 130 friends Average user is connected to 80

community pages, groups and events People spend over 700 billion minutes

per month on Facebook

Social Media Revolution 2: http://www.youtube.com/watch?v=lFZ0z5Fm-Ng

Ways to use Facebook

Ways to connect on Facebook

Facebook Profile

Entry into Facebook Like a homepage for FB Can create more than one (use different

email addresses/name) A profile is needed for creating other

types of FB sites

Promote your progam, your office, you Wall “Fans” instead of “friends” Status can be linked to Twitter account Events Photos http://www.facebook.com

Facebook Fan Pages

Facebook Group

Open, Closed or Secret (new groups) Small group communication Messages to members are private Discussions, photo sharing, Wall No automatic updates Group Chat (new groups)

Questions?

Kenosha County Facebook Strategy Shared Profile: Kenosha UW-Extension Work Profiles: firstname lastname UWEX

i.e., Annie Jones UWEX

Kenosha County demo

Questions?

Your Social Media Challenges

What challenges do you face when trying to use/establish social media to promote

your programs?

Contact information

molly.immendorf@ces.uwex.eduannie.jones@ces.uwex.edu

Presentation available on SlideShare.net:

http://www.slideshare.net/mimmendorf