Post on 17-Oct-2014
description
4/25/2013
C O N N E C T I N G T H E D O T S
FACEBOOKANDCHAT APPSaddendum
Thursday, May 2, 13
A SUPPLEMENTAL TO A PREVIOUS PRESENTATION:http://www.slideshare.net/genekeenan1/connecting-the-dots-social-mobile
Gene Keenan
Thursday, May 2, 13
TCF
“We believe that some of our users, particularly our younger users, are aware of and actively engaging with other products and services similar to, or as a substitute for, Facebook.
For example, we believe that some of our users have reduced their engagement with Facebook in favor of increased engagement with other products and services such as Instagram. In the event that our users increasingly engage with other products and services, we may experience a decline in user engagement and our business could be harmed.”
From Facebook’s annual 10-K report filed with the Securities and Exchange Commission in February
Thursday, May 2, 13
TCF4
FACEBOOK THREAT DETAILED: WHAT AND WHY
Thursday, May 2, 13
TCF
FACEBOOK CIRCA 2009
Facebook at the center of the universe
“everyone uses facebook”
Thursday, May 2, 13
TCF
Facebook can only stay relevant for as long as they can connect to the next generation
Thursday, May 2, 13
TCF
All CPG companies know this best but the razor blade companies invented a great hook that pulls in the next generation
Thursday, May 2, 13
TCF
The razor blade hook:You bought the handle that held the razors
Thursday, May 2, 13
TCF
Target knows this well too which is why they figured out how to know if a woman was pregnant.
VALUE: Convert that user to a lifetime customer
http://www.nytimes.com/2012/02/19/magazine/shopping-habits.html?pagewanted=all&_r=0
Thursday, May 2, 13
TCF10
WHAT HOOK DOES FACEBOOK USE?
Thursday, May 2, 13
TCF
FACEBOOK CONNECT
FACEBOOK CONNECT
https://developers.facebook.com/blog/post/2008/05/09/announcing-facebook-connect/
Thursday, May 2, 13
TCF
Facebook Connect:Your passport to quickly connecting and logging into any site
Thursday, May 2, 13
TCF13
HOW IT WORKS IN THEORY
Thursday, May 2, 13
TCF
FACEBOOK CONNECT
WEB SITES CONNECT TO FACEBOOK
Makes it easier to comment on posts and stories
Thursday, May 2, 13
TCF
LOGIN TO SERVICE/SITE VIA FACEBOOK CONNECT
Thursday, May 2, 13
TCF
FACEBOOK CONNECT | CONNECT TO PASSION SITES
“PASSION” COMMUNITIES CONNECT TO FACEBOOK TOO
Makes it easier to join communities that focus on individual passions. Easier to share those activities
Thursday, May 2, 13
TCF
CHALLENGE:
OTHER SERVICES NOW OFFER THIS SAME “FEATURE”
Thursday, May 2, 13
TCF
THIS CREATES COMPETITION FOR ATTENTION:As younger audiences that don’t adopt Facebook the connections become even more tenuous
DECLINE ON DEPENDENCE OF FACEBOOK
Login via FB or not or use another service
Login via FB
Thursday, May 2, 13
TCF19
THE HARSHER REALITY:FACEBOOK IS NOT A GOOD PLACE
FOR PASSION SPECIFICITY
+
http://www.slideshare.net/genekeenan1/connecting-the-dots-social-mobile
Thursday, May 2, 13
TCF20
DO YOU REALLY WANT YOUR ____ SEEING YOUR PASSION FOR ____?
DO YOU REALLY WANT TO SHARE YOUR PASSION FOR____ WITH EVERYONE?
Thursday, May 2, 13
TCF
TO PROVE THE POINT:Bang With Friends
An extreme example of intimate passion networks
Thursday, May 2, 13
TCF
FUELED BY INDIVIDUAL PASSIONS SHARED BY A SELECT GROUP
“Anonymity” returns
RESULT: “ANONYMITY” RETURNS
Example: Smaller more intimate group. You can login via FB or create a new account
Thursday, May 2, 13
TCF
FREE AS I WANT TO BE
NOT CONNECTED
But I could be...
Thursday, May 2, 13
TCF
It’s really just this all over again...
http://media.tumblr.com/tumblr_mbdugf2qN11rs9uv6.png
New Cliques
Thursday, May 2, 13
TCF
Why Google created “CIRCLES”and why FB hired Paul Adams away from Google.
BOTH GOOGLE AND FB KNOW THIS
Thursday, May 2, 13
TCF
Paul Adams brings paradigm of Google+ Circles to FB
Thursday, May 2, 13
TCF27
What Are The Kids Saying (outside the US)?
Thursday, May 2, 13
TCF28
'Facebook is not interesting any more'Young people in Singapore on why they use chat apps
http://www.bbc.co.uk/news/business-21323155
Thursday, May 2, 13
TCF
THE COMING TIDAL WAVE
“CHAT” applications threatening FB domain
LINE120MM users400k+ a day
WECHAT300MM users
KaKaoTalk70MM users
WhatsAPP200MM+ usersBigger than Twitter
Thursday, May 2, 13
TCF30
MOST OF THESE APPS HAVE ONLY BEEN AROUND FOR 24–30 MONTHS!
Thursday, May 2, 13
TCF
IT’S BIG
BIGGER THAN SMS
Chat applications are bigger than we think.
http://www.bbc.co.uk/news/business-22334338
Thursday, May 2, 13
TCF32
CHAT APPLICATIONS ARE SMS REINVENTED FOR A NEW GENERATION
THINK ABOUT IT
Thursday, May 2, 13
TCF
FACEBOOK CHAT HEADS
Why Facebook created FB “HOME” and “Chat Heads:”
To staunch the flow of subs to other platforms
Thursday, May 2, 13
TCF
Before they establish too big of a beach head here on their home land
Thursday, May 2, 13
TCF35
Thursday, May 2, 13
TCF
only eight of the students listed Facebook as their most-used social network. For eleven of them, it didn’t rank in the top three (Instagram was by far the most popular). Other, more formal surveys have found that Tumblr might actually be the teen social network of choice now. In fact, Facebook itself even acknowledged the challenge of keeping teens engaged in its annual 10-K report filed with the Securities and Exchange Commission in February. In a list of the risk factors that could affect the company’s future success, Facebook stated:
http://business.time.com/2013/03/08/is-facebook-losing-its-cool-some-teens-think-so/#ixzz2S9aPtijB
Thursday, May 2, 13
TCF
RECAP
Concerns over “privacy” by
mature Facebookers
Less than perfect adoption
by this years teens
37
+ Chat applications + + Competing services
Thursday, May 2, 13
TCF
LOOKING FORWARD
Facebook is smart.
They understand these threats.
Watch for future acquisitions from FB if they can’t copy their competitors.
Thursday, May 2, 13
TCF39
BUT REMEMBER...they will still be up against the inherent limitation of their structure
Thursday, May 2, 13
TCF
Close intimate lasting conversations
Group experiences, exciting but not intimate
Brand X or Artist Y might be a passion point but when that
interaction takes place in Facebook it becomes less authentic because it’s not
close and intimate
THEY ARE BETTER AT FIREWORKS NOT CAMP FIRES: NOT INTIMATE OR PRIVATE
Chat apps, Path, etc. FACEBOOK
Thursday, May 2, 13
TCF
Thanks for looking
CONTACT:Gene Keenangene@thecollectivefactory.com415-218.7369
http://www.thecollectivefactory.com
For a more in-depth look:http://www.slideshare.net/genekeenan1/connecting-the-dots-social-mobile
Thursday, May 2, 13