Facebook Business Boot Camp

Today’s Agenda• Facebook as a marketing tool• The difference between a page

and a profile• How to use a Facebook page to

build and maintain a community• Community engagement and

the rules• Measurement• Customization

Your Questions

• What is the difference between a profile and a fan page?

• Do we need a profile to have a fan page?• How do we move people from a profile to a fan page?• How can we integrate polls or surveys on our fan page?• How can we use insights and how it can help us?• Facebook advertising – should we do it?

• Profiles are for people• Pages are for businesses

74% of nonprofits have a presence on Facebook

70% of local businesses have a Facebook presence

Facebook Fan Page

Status Update

Fan Comments

Facebook Profile

Facebook Page

1. Tell your friends you’ve established a page via status updates – make sure you link to the page

2. Create a list of all the friends and send a message to all friends to invite them to Like the page

3. Create promotions to encourage members of the community to Like the page

4. Conduct training with company ambassadors so they share the page with their networks, gaining more fans

5. Provide ongoing, valuable content for fans in the community

From Profile to Page

Five Ways to Generate Awareness

1. Ad campaigns2. External plug ins (like button on

Website)3. Provide interesting valuable

content with clear call to action4. Create Sponsored Stories5. Customize creative for audiences

and/or demographics

Facebook Advertising

• Invest wisely• Try organic growth

first• Evaluate competitor

or industry wins• Try a test• Be prepared to

change ads with frequency

External Plugins• http://www.brfootandankle.com/

Interesting, Valuable Content

• Reward fans• Be helpful• Ask for input• Connect your

network• Endorse others• Produce frequent,

quality content

Sponsored Stories• Page like story: When people like your Page, their friends see a story about it• Page post story: When you post an update to your Page, your fans see a story

about it• Page post like story: When people who like your Page post, their friends see a story

about it• Check-in story: When people check-in to your business using Facebook Places, their

friends see a story about it• App used & game played story: When people have recently used your App or

played your game, their friends see a story about it• App share story: When people share from your App, their friends see a story about

it• Domain story: When people like or share information about your Domain, their

friends see a story about it

Create Sponsored Stories

• Use Create Flow tool: • https://www.facebook.com/ads/create/

Facebook Deals – Coming Soon

Polls• https://apps.facebook.com/opinionpolls

Fan of the Week or Day

Thank You

www.jaggerscommunications.com

http://www.google.com/profiles/marijean.jaggers