Post on 07-Jun-2015
description
Facebook and Twitter for BusinessJamie SteigerwaldSwiftLead
WH
AT IS SOCIAL M
EDIA
What is Social Media
Facebook - I like Coffee
Google+ - I am a Google employee who drinks Coffee
LinkedIn - I am good at drinking Coffee
Yelp - I had a good experience with this Coffee
Twitter - I am drinking #Coffee
Pinterest – I have a collection of pictures and recipes of Coffee
YouTube - Watch me as I drink Coffee
Meetup - Let’s get together (in person) and drink Coffee
Blogger - Here is an article about my love of Coffee
Craigslist - I have some Coffee for sale (or free)
WH
Y USE SO
CIAL MED
IA
Sales & MarketingSocial ProofLevel Playing FieldHuman Resources
Why use Social MediaCustomer Service / SupportBrand BuildingSearch Engine RankingProduct Development
“Communities are better then lists”
Is Social Media for Everyone?
WEBSITE VS SO
CIAL MED
IA CO
MM
UN
ICATION
Website
FACEBOO
K“Make the world more open and connected”
158M US Active Users230 Average FriendsActive Users Check Facebook 4 Times Per Day
Cost Per Page Like $1.07Post Like Value $8.00
FACEBOO
K ADVERTISIN
G
FACEBOO
K ADVERTISIN
G
“To Instantly connect people everywhere to what’s
important to them”
33M US Active Users126 Average FollowersAverage Twitter user has tweeted 307 times.
Cost Per Follower $2.50Twitter Retweet $5.00
TWITTER AD
VERTISING
TRADITIO
NAL BU
YING
FUN
NEL
Awareness
Interest
Desire
Action
Traditional Buying Funnel
AWAREN
ESSAwareness
AWAREN
ESSAwareness
INTEREST
Interest
INTEREST
Interest
DESIRE
Desire
DESIRE
Desire
DESIRE
Desire
ACTION
Action
THANK YOU FOR ATTENDING
• Internet Marketing
• Search Engine Optimization
• Local Search Engine Marketing
• Pay-Per-Click
• Social Media Marketing
• Small Business Web Design
• Web Application Development
• Online E-commerce
• Video Production
• Video Marketing
• Video Distribution
• Mobile Application Development
Jamie Steigerwald
jamie@swiftlead.com
949-954-0008