How To Use Facebook Advertising To Get More

Customers

Strategy. Implementation. And Results.

How To Use Facebook Advertising To Get More Customers

In The Next 45 Minutes…

• The Concept• Using Facebook Tools To Build Your

Audience• Defining Goals & Strategy• Campaign Implementation• Results - So Far!• Try It For Yourself

How To Use Facebook Advertising To Get More Customers

The Concept• Define your audience• Identify their need• Get them on your email list• Build trust & value• Make them an offer

Audience Ad Optin Value Sale

How To Use Facebook Advertising To Get More Customers

Facebook Tools To Build Audiences• Pages - engagement• Groups - interests, competitors• Graph Search - connections• Audience Insights - audience creation• Tracking Pixels - actions & behaviours

How To Use Facebook Advertising To Get More Customers

Facebook Tools: Graph Search

How To Use Facebook Advertising To Get More Customers

Facebook Tools: Graph Search• Understand what your audience respond to

How To Use Facebook Advertising To Get More Customers

Facebook Tools: Graph Search• Understand what your audience are buying

How To Use Facebook Advertising To Get More Customers

Facebook Tools: Graph Search• Understand what their interests are

How To Use Facebook Advertising To Get More Customers

Facebook Tools: Graph Search• Understand who they’re connected to

How To Use Facebook Advertising To Get More Customers

Facebook Tools: Graph Search• Understand who your competitors might be

How To Use Facebook Advertising To Get More Customers

Facebook Tools: Audience Insights• Build an audience to target

How To Use Facebook Advertising To Get More Customers

Facebook Tools: Audience Insights

How To Use Facebook Advertising To Get More Customers

Facebook Tools: Audience Insights

How To Use Facebook Advertising To Get More Customers

Facebook Tools: Audience Insights

How To Use Facebook Advertising To Get More Customers

Facebook Tools: Audience Insights• Use your Facebook Page. Need 1,000+

Likes

• Build a custom audience that builds on that demographic

• Target industry experts & journals

• Target competitors

• Use tracking pixels

• Create lookalike audiences

How To Use Facebook Advertising To Get More Customers

My Campaign Goals & Strategy• Grow Fan Base• Build Email List• Get More Customers

How To Use Facebook Advertising To Get More Customers

My Campaign Goals & Strategy

3 Stage Funnel Plan:

• Stage 1: Self Liquidating Traffic• Stage 2: Create Launch Funnel• Stage 3: Develop Continuity Programme

How To Use Facebook Advertising To Get More Customers

My Campaign Goals & Strategy

Audience

AdOpti

nMain

ProductValu

e

Tripwire

Upsell

Continuity

Product

Value

Stage 1

Stage 2

Stage 3

How To Use Facebook Advertising To Get More Customers

My Campaign Goals & Strategy

Clearly defined target audienceTo improve CPC

Simple Ad that hits audience ‘pain point’ To improve CTR

Strong and Relevant Landing PageTo improve OptIn Rate

High Value, Low Cost OfferTo improve Tripwire Conversions

How To Use Facebook Advertising To Get More Customers

My Campaign Goals & Strategy

Stage 1. Financial Model:

EPC≥CPC = Positive ROI / Self liquidating traffic

Key Metrics• CPC (Cost Per Click) - target 0.12p• CTR (Click Through Rate) - target 3%• Optin Rate (Lead Magnet) - target 18%• Tripwire (High value, Low cost) - target 3%• Upsell (More value, low cost) - target 5%

How To Use Facebook Advertising To Get More Customers

Campaign Implementation

• Ad: Facebook Post. Desktop Only

How To Use Facebook Advertising To Get More Customers

Campaign Implementation

• Landing Page: Lead Magnet/Fremium

How To Use Facebook Advertising To Get More Customers

Campaign Implementation

• Landing Page: Two Step Optin

How To Use Facebook Advertising To Get More Customers

Campaign Implementation

• Tripwire: Post Optin Micro Commitment

How To Use Facebook Advertising To Get More Customers

Campaign Implementation

• Tripwire: Post Optin Micro Commitment

How To Use Facebook Advertising To Get More Customers

Results - So Far!

• Facebook Reports. Last 7 Days

How To Use Facebook Advertising To Get More Customers

Results - So Far!

• Shopping Cart. Last 7 Days

How To Use Facebook Advertising To Get More Customers

Results - So Far!• CPC - actual 0.10p (-0.02p)• CTR - actual 3.83% (+0.8%)• Optin Rate - actual 24% (+4%)• Tripwire- actual conversion 6.3% (+3.3%)• Upsell - not yet created

Total spent: £103Total revenue: £144Profit: £43Number new prospects: 349NOW Test! Test! Test!

How To Use Facebook Advertising To Get More Customers

Try It For Yourself!

• Any questions???