Innovation & Strategy Mentor

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APOSTOLIS AIVALIS

Facebook Advertising

WHY

Brand is no longer what we tell the consumer it is - it is what consumers tell each other

- Scott Cook, founder Intuit & P&G Board member

Facebook Advertising

GREEK DATA

GREEK STATS

4,4 million web users1,7 million mobile users283 minutes/user/month240 friends/user

GREEK STATS

Weekly return: 85%Daily return: 65%

Internet penetration: 75% Mobile penetration: 44%

GREEK STATS

Female

44%Male

56%

GREEK STATS

Facebook Advertising

BASIC STEPS

STEPS

1.Build a page or a web site2.Find people (ads)3.Engage people

STEP - 1

Build a page or a web siteSomething to promote. Everything starts with a page. Other things to promote: events, groups, posts.

STEP - 2

Promote it to people Create ads based on location, demographics or interests.

STEP - 3

Engage peoplePost quality content, promote it to engage people or their friends and listen to them.

BUILD A PAGE

Unique cover photoLogo as a profile pictureCreate postsShare it with your friends

PROMOTION

Create multiple adsUse targetingSee which versions work best

ENGAGE PEOPLE

Post once a dayHighlight important postsAsk questionsShare exclusive content/offersEncourage! Respond!

PROMOTION

Let’s focus on advertisingWhy?

Only 14% of fans/friends see your posts

Facebook advertising

AD TYPES

FACEBOOK ADS

Promote a pagePromote your posts

PROMOTE A PAGE

Get likesGenerate awareness

Your pageYour posts on the page

PROMOTE A PAGE

PROMOTE A PAGE

PROMOTE POSTS

Push postsGenerate awareness

Your postYour friends activity on your posts

Shares, Likes, Comments

PROMOTE POSTS

PROMOTE POSTS

Facebook advertising

THE RESULTS

RESULTS

Facebook advertising

MANAGING CAMPAIGNS

CAMPAIGN MANAGER

Check resultsCostsStatistics

Check adsChange (live)Pause, deleteReplicate

Payments

CAMPAIGN MANAGER

CAMPAIGN MANAGER

Facebook advertising

BONUS: HOW TO CREATE YOUR JOB USING ADS

FACEBOOK ADS

Create your jobFind a painProvide a solution

THE PAIN

Creating great campaignsCopywriting, Visuals, Types

Managing campaignsOptimizing

Budget, CreativeReports

THE SOLUTION

Find customersBig spenders or Small spenders

Be a campaign ManagerCreativity, Management, Optimization

Make moneyMonthly fee or 10% on budget or by budget only

Innovation & Strategy Mentor

facebook.com/TolisAivalis

linkedin.com/in/aivalis

twitter.com/aivalis (@aivalis)

about.me/aivalis

APOSTOLIS AIVALIS