Post on 28-Jun-2020
Facebook Ads Swipe File
Prepared By Aaron Zakowski
For More Facebook Ads and Growth Marketing Tips… www.AaronZakowski.com
Background
Thanks for downloading my Facebook Ads swipe file. I’ve compiled the ads in this PDF over the past few years to help inspire you to create powerful and effective new ads for your next campaign. I encourage you to learn from both the images and the text copy in the ads below.
If you need help optimizing your Facebook ad campaigns, you can visit my blog for more articles and tutorials… www.Aaron Zakowski.com.
2
B2C > Retail > Desktop Ads
3
B2C > Retail > Desktop Ads
4
I like the use of text in this image to highlight positive press from a major website.
This collage of images does a great job of telling the story and explaining this product.
B2C > Retail > Desktop Ads
5
B2C > Retail > Desktop Ads
6
B2C > Retail > Desktop Ads
7
Facebook gave these as examples of great ads in their Link Ad Tips
B2C > Retail > Desktop Ads
8
B2C > Retail > Desktop Ads
9
B2C > Retail > Right Side Column Ads
10
B2C > Retail > Right Side Column Ads
11
B2C > Retail > Right Side Column Ads
12
B2C> Retail > Mobile
13
B2C > Services > Desktop Ads
14
B2C > Services > Desktop Ads
15
How could this ad not grab your attention?
B2C > Services > Desktop Ads
16
B2C > Services > Right Side Column
17
B2B > Desktop Ads
18
B2B > Desktop Ads
Here are two images that Lewis Howes tested for this campaign (Unfortunately, I don’t know which one
did better) 19
B2B > Desktop Ads
20
B2B > Desktop Ads
21
B2B > Desktop Ads
22
B2B > Desktop Ads
23
B2B > Desktop Ads
In this example, Wix uses a photo ad rather
than a Link Post24
B2B > Desktop Ads
25
B2B > Desktop Ads
26
B2B > Desktop Ads
27
B2B > Desktop Ads
28
B2B > Desktop Ads
29
B2B > Desktop Ads
30
This ad was made by Facebook themselves. They know what they are doing. Pay attention!
B2B > Desktop Ads
31
I like how emaze uses the grey scale background image to make
the text in this image really stand out.
B2B > Right Side Column Ads
32
B2B > Right Side Column Ads
33
B2B > Right Side Column Ads
34
B2B > Marketing > Right Side Column Ads
35
B2B > Mobile Ads
36
B2B > Mobile Ads (continued)
37
B2B > Desktop Ads
38
I created these ads for InVision, so I can tell you that they performed very well.
B2B > Desktop Ads
39
B2B > Desktop Ads
40
B2B > Desktop Ads
41
B2B > Desktop Ads
42
B2B > Desktop Ads
43
B2B > Desktop Ads
44
B2B > Desktop Ads
45
B2B > Desktop Ads
46
I like how this ad encourages you to tag
your friends.
B2B > Desktop Ads
47
B2B > Desktop Ads
48
B2B > Desktop Ads
49
B2B > Desktop Ads
50
B2B > Desktop Ads
51
Facebook Ads by Facebook
52
Facebook Ads by Facebook
53
Facebook Ads by Facebook
54
Assorted Mobile Ads
55
Assorted Mobile Ads
56
Assorted Mobile Ads
57
Assorted Mobile Ads
58
B2B > Marketing > Twitter Ad
OK, So this is a Twitter ad but I still thought that it was a great image that could be used effectively for Facebook as well.
59
www.AaronZakowski.com
60