50

and

Learn

drive

how

using

sales

to

digital

build

marketing

over

advocates

to

countries

techniques . @fabmol@fabmol

MARCH

SEPTEMBER

NOVEMBER

DECEMBER

Orders from 55

Countries

250K Unique Visitors

800K Page Views

FUNKY REACH OCT 15 - DEC 21

AdvocatesWord of Mouth

Celebs

Planning

MobileSocial MediaEmail

Support

Online/ Offline

Strategy

Planning Content

Budget

Schedule

COMBINE ONLINE

& OFFLINE

STRATEGY

Use interactive displays to bring offline

people online

5146 PHOTOS

806K IMPRESSIONS

57K PICTURE

INTERACTIONS

5 WEEKS WITH VON BISMARK

WORD OF MOUTH TRAVELS 1ST CLASS

1

4

7

10

13

Maximum linear order referral of each sale in 60 day campaign

13

7

Quicker shipping times result in each order having a greater potential to bring in more organic referral sales

2012 2013

177% 189% 300%

188% 246% 588%

• Shipping

• Response Time

SPEED IS KING

No excuses for not replying to questions.

Quality content grows organically

Use Email to Supercharge your Facebook & twitter posts

57% OF VISITS ARE FROM TABLET + MOBILE

Oct - Dec Site Sources (2013 v 2012)

Views Revenue

Mobile 108% 74%

Tablet 178% 70%

Desktop 6% -14%

Don’t contact the celeb, contact the celebs personnel

The Celeb

Trainer PA

Stylist

Hair

Make Up

Family

AgentX

• 61K Retweets

• 82K Favorites

KEY TAKE AWAYS

• Speed up your shipping

• Speed up your responses

• Quality content

• Mobile/tablet friendly

• Inspector gadget mode

THANK YOU@fabmol @xmasjumpers