Post on 29-Jul-2020
Photo by Lefteris Heretakis (CC BY 2.0)Photo by: Lefteris Heretakis CC BY 2.0
Exposure To Transaction
Photo by Lefteris Heretakis (CC BY 2.0)Photo by: Lefteris Heretakis CC BY 2.0
Exposure To Transaction
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What happens at a first experience?
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Exposure To Transaction
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Exposure To Rules
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Exposure To Others
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Photo by: Li Jen Jian CC BY-NC-SA 2.0
Exposure To Logistics
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Photo by: Ed Yourdon CC BY-NC-SA 2.0
First Impressions
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Photo by: Ed Yourdon CC BY-NC-SA 2.0
Judge Quality/Value (Price)
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Photo by Lefteris Heretakis (CC BY 2.0)
Photo by: Ed Yourdon CC BY-NC-SA 2.0
Judge Quality/Value (Price)
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What happens at areturn experience?
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Problem Avoidance
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Pleasure Seeking
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Exploring
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What else happens at a return experience?
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Exercise: Take 2 minutes and write down any ways you might change how your current marketing outreach when speaking to a potential return attender, then discuss.
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Marketing Strategies
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Smooth Customer Experiences
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WORD
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Speak In Different Voice
(Click below for video)
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WORD
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Photo by: Topeka Library CC BY-NC-SA 2.0
Personal Email Followup
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https://mailchimp.com/features/automation/
Drip Campaigns
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Photo by: Topeka Library CC BY-NC-SA 2.0
Power Users As Guides
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Tiered Entry
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Photo by Lefteris Heretakis (CC BY 2.0)
Photo by: Topeka Library CC BY-NC-SA 2.0
Remarketing On Previous Sale
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Loyalty Points
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Rules in CRM
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Feedback
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What return-experience tactics have you used?
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Open Discussion & Q&A
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Photo by Lefteris Heretakis (CC BY 2.0)Photo by: Lefteris Heretakis CC BY 2.0
Exposure To Transaction
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http://groupofminds.com
Any questions?
Ron Evansron@groupofminds.comhttp://groupofminds.com
Thank you for attending.
Photo by Lefteris Heretakis (CC BY 2.0)Photo by: Lefteris Heretakis CC BY 2.0
Exposure To Transaction
@groupofminds #amaconf