Export Marketing through Internet

M.SundaraRajanPrimary Information Serviceshttp://www.primaryinfo.com

Special difficulties in international marketing

1.Difficulty of Distances, 2.High Cost of Transport, 3.Diverse Languages, Customs, Traditions and National Laws, 4.Currencies, Weights and Measures, Marketing Methods, 5.Risks and Uncertainties, 6.Customs Formalities, Exchange Control, 7.Payment of Dues, 8.Shipping and Insurance, 9.Foreign Trade Quotations , 10.Multiple Chain of Middlemen.

Technology To Compete

Small entrepreneurs usually lacked the resources of their larger competitors.

Now they can access much of the same technology as the giant corporations

use auto-responders, accept online payments and even deliver products over the Internet.

FOREIGN TRADE Changed Scenario

LETTERS TELEPHONE FAX VISITS FAIRS

Home Pages E-Mails

Cyber MallsCredit CardsOnline

Transactions

CHANGED SCENARIO

RADIO SILENT MOVIE SOUND COLOUR TV-VEDIO TELEPHONE TELEX FAX

Modem+PC - Broadband

Mobile Vedio Conferencing Data Transfer Globalization Internet Marketing Skype, Facetime Money Transfers

Automation in the trade

Manual Process EDI – electronic data interchange

Benefits of electronics commerce

save money, reduce marketing budget save time, reduce steps in marketing process better customer satisfaction information rich and interactive offers instant international reach lowers barriers to entry and offers equal

opportunity access cyber marketing continuously available not replacing traditional marketing but provides

new directions!

Effective use of e-mailfeatures:

Make your Subject Line clear so that it gets read. Keep the message short and stay on one topic. Personalize your message to the receiver. Reply promptly (within 24 hours) to messages. Use customized signature (sig.) files, which

include name, title, contact information, and a short tag line if desired and is

automatically added to the bottom of your e-mail messages.

Use the automatic response feature when you plan to be away so that senders know when to expect you back or whom to contact in the interim.

Netiquette

Regarding general communications: Don't use CAPITALS (upper case letters) as this

is the equivalent ofshouting on the Internet Be courteous and avoid sarcasm. Use good grammar and spell check your

message. Don't send attachments or complex graphics

without permission as they can take a long time to download.

Regarding promotional or group messages: For mass mailings, use the "blind copy" feature. Only post ads where they are welcome. Avoid spamming (equivalent of "junk mail").

Where to Find e-Mail Addresses?

From emails received Web sites – Feedback Forms Business Cards & Letter Heads specialized e-mail directories buy (targeted) e-mail addresses mid-sized mailing lists: www.listbot.com small mailing lists: Microsoft Outlook Express

Discussion Groups

Commercially speaking, discussion groups can be a powerful tool to be used to:

Exchange information about specific topics. Researchers and computer

programmers use this tool abundantly, particularly if they are not direct competitors.

To advertise one’s products (normally in an indirect way).

To find resources (suppliers, employees, …). To know what people really think about one’s products.

Indeed, many discussion group participants use anonymous e-mails addresses;

therefore, they tend to express their opinion very frankly.

What is a search engine?

A search engine is an Internet tool that locates web pages and sorts them according to specified keywords.

Search engines

Yahoo and GOOGLE are the most useful search engines for beginning searches.

Google Google – ADVANCE

Researching the Internet

Use search engines to your advantage

Identify the web site Examine for credibility Determine depth and

scope of information Assess date of

information

Types of web pages

Informative pages Personal web pages Political/interest group

pages Marketing-oriented or

“infomercial” pages Entertainment pages Blogs Facebook

Why do we need to evaluate web sources?

Virtually any person can publish almost anything on the Internet.

Unlike most print sources, web sources do not have to be professionally accepted and edited to be published.

Examine for credibility

Who is the author of the site? What is the authority or expertise of

the individual or group? What else comes up when you type

the author’s name into a search engine?

Does the source have a political or business agenda?

Is the site sponsored by a political business group? If so, what can we find out about that group?

Edi – in India - http://commerce.nic.in/ecedimain.htm

EC/EDI Council of India Responsible for laying down

the policy frame work and direction for

promotion and propagation of EDI and Electronic Commerce.

creating awareness and education among the potential EC/EDI functionaries and users

streamlining procedures and practices

attending to legal issues human resource

development any other issue connected

with EDI and Electronic Commerce.

Trade Point - India

National Centre for Trade Information http://www.ncti.gov.in/NCTI a non profit joint venture of India Trade Promotion Organisation (ITPO) and National Informatics Centre (NIC) is a Ministry of Commerce & Industry, Govt. of India recognised Trade Point-India under the Trade Efficiency Programme of United Nations Conference on Trade & Development (UNCTAD). The Trade Point Programme of the UNCTAD has certified NCTI as an Operational Trade Point in New Delhi.

M. Visvesvaraya Industrial Research & Development Centre (MVIRDC), a non- profit companyhttp://www.wtcmumbai.org/

WorldWorld TradeTrade CentreCentre Network

BBS .... Offers to BUY,SELL & other Opportunities

ADVERTISE Your Requirements Worldwide Instantly

306 WTC ‘S Covering more than 92 Countries

IMPORT - EXPORTIMPORT - EXPORTDETAILSDETAILS

The centre has a collection of Imports / Exports details of ourcountry from four major ports

MADRAS

BOMBAY WTCCALCUTTACOCHIN

TRADE STATISTICShttp://www.wtcmumbai.org/impex_databank.htm

IMPORTS&EXPORTS DATA OF COUNTRIES

QUANTITY & PRICE BUYING & SELLING

IMPORTS&EXPORTSDATA OF COUNTRIES

QUANTITY & PRICEBUYING & SELLING

World Import & Export Database

http://www.piers.comPIERS maintains the most comprehensive database of timely, accurate,

import and export information on the cargoes moving through ports in the U.S., Mexico, Latin America, and Asia. PIERS collects data from over 25,000 bills of lading everyday — then translates the raw data into the kind of meaningful intelligence

that companies around the world use to: Find new suppliers, new markets and new business opportunities• Benchmark performance against the competition• Defend intellectual property against infringement and counterfeiting• Understand international trade trends and forecasts• Support strategic decision-making• Arbitrate trade disputes

Country Information

CURRENT BUSINESS CLIMATE POLITICAL TURMOILS, IMPORTS AND

EXPORTS, CURRENCY EXCHANGE RATE

http://www.cia.gov/cia/publications/factbook/

Foreign country profiles Country specific trade guides Trade agreements Country risk information

COMPANY COMPANY INFORMATIONINFORMATION

NAME AND ADDRESS PRODUCTS/BUSINESS KEY EXECUTIVES TURNOVER FAX,EMAIL,

TELEPHONE FINANCIAL STATUS

http://www.thomasregister.com

Government Departments

DGFT Apeda Coffee Fepz Fieo Itpo Diamond Iift iip

Mpeda Mmtc Ean Rubber Board Special Economic

Zones Spices Board Stc Tea Board Tobacco

IMPORT/EXPORT

RULES AND REGULATIONSGOVERMENT POLICIES & PROCEDURES

TAXES/DUTIES ? CONCESSIONS !http://dgft.delhi.nic.in/

SUBSCRIBE NEWS LETTERS

http://www.ieport.com

(i) DGFT Public Notices, Notifications, Policy Circulars and

other local Trade notices etc. through Email immediately on

issuance.(ii) Central Board of Excise and Customs Notifications and

Circulars on Customs matters through Email immediately

on issuance.(iii) all important Public Notices, Circulars and Notifications and

send it to you through Email. This is unique service

(iv) Fee based Service.

Internet marketing, as with most types of marketing,is not a one-time effort.A long-term commitment of measuring and adjusting will help ensure continuing growth and improvement. By investing in a solid and well-thought internet marketing foundation, you can create positive momentum, steadily improve your results,& effectively meet your overall goals.

Six Easy Steps

Digital Sales Brochures Advertising in Trade

Portals Watch out Trade Leads Locate

Importers/Distributors/Retailers

Study Market Research Data

Direct eMail Campaigns

www.Primaryinfo.com

Digital Sales Brochure

Have your web site It is your sales brochure on line

for anybody, anywhere to see it at anytime ! Submit it to Search Engines as often as you can

Print your web URL & Email id

on your letter head & Business cardMention it everywhere, so clients find you easily

It is Attractive, Informative & Cost Effective

www.Primaryinfo.com

Not really a choice anymore ! become a necessity !!

For those who haven't developed a web site for their business yet, now could be a good time to start.

Local competitors may already have one. And remember; it's now much easier for almost any business to tap into almost any market, from almost any geographical location.

Advertise in Trade Portals

List your Business

Post your sales offers on line

There are more than a million web sites where you can post your offers & List your company profile

Insert Plain Text, Photographs, Catalogues with Animation, Company Logo, Banner Ads

Low Cost

Compared to other media, the Internet enables a business to advertise at considerably lower prices.

It may not be a replacement for other marketing, but the Internet is generally cheaper than advertising on television, radio, or in newspapers, magazines and even by direct mail.

Open 24/7 /365

By automating a web site, a business can be open 24 hours a day, 7 days a week. No extra staff costs and no overtime rates to pay!

Anybody can see from anywhere @ anytime !

Test Marketing New Products

The Internet offers quick and easy ways to conduct low-cost market research. A questionnaire on a web site, or by email, can test very quickly and inexpensively whether a product gets a good response. What's more, different offers or marketing approaches can be tested using different pages on the same website.

Customer Feedback Made Easy

The Internet makes it possible to capture visitor information. Keeping in touch (via email) helps to cultivate long-term relationships. Also, the widespread use of discussion forums is a popular way to get quick, low-cost customer feedback.

Reaching A Global Audience

More countries are getting on the Net each year. The Internet breaks down geographical boundaries and limitation. With the help of search engines, people can now locate and buy products and services from every corner of the world.

Forum Magazine

Forum, ITC magazine published in three languages:

http://www.tradeforum.org/

Thank you !