95% of Websites

How To Make Sure Yours Isn’t One of Them

Top 5 reasons why your

website doesn’t work

• No visibility• It’s not where your

customers are• No lead capture and follow

up• Static or poor quality

content• Not optimised for

conversion

Your business has to be easy to find online

You must be active in all the places where your target

customers hang out online

You must have an easy, automated way to capture leads and follow up over time

You must provide engaging content and a reason for

your visitors to keep coming back

You must optimise your website for conversion

Are YOU marketing online?

Why not?

Truth:

Marketing has shifted from a one-way broadcast to a multi-point conversation

97% of consumers use

online searches when

researching products or

services

78% of consumers trust

peer recommendations

Only 14% trust ads

The new “word of mouth”is online social media like Facebook and Twitter

Facebook and Twitter have 700,000,000 members combined

Those members

seek and make

Recommendations

for products,

services &

Experiences for

friends & followers

The fastest growing demographic among Facebook users is...

35 to 65 year-old women

YouTube is now the second largest search engine

YouTube gets >300,000,000

visitors a month who watch

more than 2,000,000,000

videos

People go there to look for videos to answer their questions,

show them how to do something,

or review a product or business

There are more than

200,000,000 blogs

People are more likely to

visit blogs that align with their

interests because blogs are

non-selling environments

Whether you know it or not,

your prospects & customers

are using social media

90% of people in the UK have mobile phones

30% of them (about 20

million people) have

phones with Internet

capability

152 billion mobile

text messages are

sent each month

90% of text messages are readwithin one minute of receipt

Do you have a plan for using

mobile phone marketing for

your business?

Are you still spending money

on Yellow Pages, Newspaper

inserts & other old-school

media?

Newspaper circulation is in long term

decline

Why are the Yellow Pages like

Nursing Homes?

They’re shockingly expensive

and few people under 70 use them

According to Yahoo! 92% of all

business searchers start

looking online, either at home

or on their mobile phones

Marketing online isn’t an

option anymore —

it’s a requirement

It’s where your prospects & customers are searching to find businesses they can trust to buy products or services or get their problems solved

Marketing online is no longer

just about having a Web site

where people come to

find your business

It’s about going where

they are online and

establishing a presence in those locations

of

small businesses have invested

any time or effort in marketing online

Only 26%

Good news:

There is still time to get

established before it’s too late

How?

Three steps:

Get out there and get found

Engage

Follow up

Google is important but there are about 50other key places you need to get found

Get out there & get found

But it’s not “set

and forget.”

You need to stay

fresh

Get out there & get found

Internet

search engines,

directories

& social media

are like big

grocery stores

Get out there & get found

There’s a “sell

by” date on almost

every piece of

information out

there

Get out there & get found

If you’re not delivering something new on a regular basis,

you’re going to get knocked off the shelf by someone else who is

Get out there & get found

Once you get found,

engage with your

prospects on their

terms.

Engage

Get them to follow you

on Twitter, friend you

on Facebook or

subscribe to your

YouTube channel

Engage

Then start offering more insightful information, expert perspective, recommendations, news, vouchers, membershipprivileges…

Engage

Build relationships

Earn their trust

Earn their business

Engage

Follow Up

Continue to engage & follow up

Follow UpContinue to provide valuable information

Continue to make offers

Follow UpIt costs 6 to 7 times less to get an existing customer to buy from you than it is to get a new customer to buy from you

Follow UpThe quickest way to start mobile marketing?

Follow up with mobile text messages

Recap:

Get out there and get found

Engage

Follow up

What are the keys

to a successful

online marketing

program

for your

business?

Get started right now

Build your program incrementally to control costs

Integrate all the elements so they amplify each other—search engines, video, social media, mobile marketing

Top 5 reasons why businesses don’t act

• Not relevant to my business

• Takes too much time• Too expensive• Too complicated• Too overwhelming

That’s where AngelPages and MoreSales come in.

Let’s get startedright now