JUF.org 3.0

10/06/2011

Project Goals

• Simplified homepage with clearer focus

and prominent calls to action

• Streamlined navigation

• Improved process for updating homepage

content

• More flexibility for unique microsite design

while maintaining overall JUF brand

• my.juf.org

Current ProposedJUF Homepage

Current ProposedJUF Microsite

JUF News

Social

Digital Communications Mix

2004

Website

E-mail

Digital Communications Mix

2011

Multiple Websites

~50 E-mail Lists

Social Media

Neodigm

(JUF.org, JUFNews.org, YLDChicago.org, OyChicago.com, WOFIChicago.org, ChicagoRabbis.org, easylearngenetics.net)

Multimedia

Photos

Web Applications

Emails

• Newsletters

• Standalones

– If there is a print component, start with Design

Dept.

– Otherwise, start with Web Team

• Acknowledgement cards

• Post-event follow-ups (thank

you, photos, video)

Mobile

Next steps

• Review analytics, user feedback, and user testing for navigation

• Microsite redesign

• Updates to confirmation emails, incl. social media links and “Add to Outlook”

• Facebook, Twitter and YouTube channel design

• Mobile app for iPhone and Android

• my.JUF.org

Contact

• Stefanie: To get the word out about your

program or initiative on

www.juf.org, www.jufnews.org, JUF News

Express, the screens downstairs, social

media or www.oychicago.com.

• Avi: New website

content, functionality, online registration

forms, emails

Questions?

May 8, 1999

May 8, 1999

May 2007

Feb. 2008

Feb. 2009

Backup

Strategic objectives of the

JUF/JF website

1. Advance JUF brand recognition and enhance the image of JUFin the community.

2. Promote the JUF Campaign and encourage new and/orincreased giving.

3. Provide a means of increased interactions between keyaudiences and JUF, including volunteerism for the Federationand all of its affiliate and beneficiary agencies.

4. Provide easy access to information for Chicago-area Jewishfamilies and individuals who might be in need of service, or aresearching for opportunities to participate, including Jewishlearning.

5. Provide a centralized place for up-to-date local, national andinternational Jewish news, action alerts, and Jewishinformation.

Ektron 8.02

Ektron 8.02

Ektron 8.02

Emails

0

500,000

1,000,000

1,500,000

2,000,000

2,500,000

3,000,000

Jan Feb Mar Apr May Jun Jul Aug Sept Oct Nov Dec

Cumulative E-mail Messages Sent

2008

2009

2010

2011