Post on 13-Jan-2016
description
“Explore our heritage, experience our
culture.”
A World Heritage Destination
COUNCIL PRESENTATION
RTO 11
RTO 10
RTO 9
New RTO Regions
- The Great Waterway
- Ontario’s Highlands
- Ottawa Region
Lanark County
PARTNERS
Founding Partners• 12 Municipalities• Parks Canada
Project Partners• Ministry of Tourism• OTMPC• CFDCs• Ministry of Culture• Ottawa Tourism
Marketing Partners• Tourism Businesses• Chambers of Commerce
2013 FUNDING
Base Funding• 11 Municipalities
$53k
+ Project funding• Ministry of Tourism• OTMPC• CFDCs / EODP• Ministry of Culture
+ Marketing Partners• Tourism Businesses• Chambers of Commerce• Ottawa Tourism• Parks Canada
leveraged
Evolution of the RHRTA
• Phase 1 Cultural Study 2004• Phase 2 Corporation formed & ED hired 2006 • Phase 3 Develop partnerships & marketing 2007-2008 • Phase 4 Destination Development 2008-2010 • Phase 5 Strategic Alliances & Development 2011-2013
• TRADE SHOWS & MARKETPLACES
• PUBLICATIONS
• WEBSITES
www.rideauheritageroute.ca
www.circuitpatrimonialrideau.ca
• CO-OP ADVERTISING
• FAM TOURS
• SIGNAGE
• KIOSKS
MARKETING
TRADE SHOWS • Apr 1-4 Canada Media Marketplace – (U.S. media – 32 leads)
• Apr 17-20Quebec Travel Trade Sales Mission (Tour Operators & CAA)
• May 2-5 TMAC Show in Fredericton (Canadian Media - 24 quality leads)
• May 31 VIA Destinations Show• June 1 Dundas Square Show - PADDLING FOCUS
• July 2-3 Rideau Days at Kingston Tourist Office (set up RHR booth)• Aug 25 Race the Runway at Russ Beach Airport (Smiths Falls)• Aug 6 Rideau Canal Festival / Col By Day at Ottawa locks
SIGNAGE (city of Ottawa)
Highlights - 2012
• May 1 Beijing Radio Media Tour (OTMP sponsored)
• June 2-3 Japanese Travel media tour (Cycling focus / OTMP sponsored) • June 14-15 Uniglobe Quebec travel trade fam (coop with 1000 islands) • June 30-July 3 West Jest magazine houseboat media tour• July 17-18 Chinese CTC Film Shoot (CTC / OTMP sponsored) • Aug 11 CJAD Radio Show (Montreal)• Sept 21-23 ProméTour QUEBEC Travel Trade Fam (Régis Boileau)• Oct 3-4 Japanese Blogger along the RHR (OTMP sponsored)• Oct 4 British Jaguar Club drive up the RHR (Ottawa Tourism
partnership)
Highlights – 2012 Fam Tours
2012 FREE INK (PRESS COVERAGE)
• Prince George Press Jan Cruising the Rideau
• Rochester Magazine Feb Riding the Rideau
• Moon Handbook June 2012 edition
• Zoomer Magazine July On Voyageur
• enRoute AC inflight Mag Sept Tour & Taste the Rideau
• The Montrealer Sept Discovering Eastern Ont
• Ottawa Family living mag Fall Weekend Getaways
• Igor Kravchenko Fall Professional photo shoot
(posted Fam photos on Google earth – over 3,000 views for each photo in just 3 months
Over 1.8 Million
in Free Ink
STRATEGIC DIRECTION 2013
• SEO & Social Media
• Paddle Development
• Trade Show Mentor Program (EODP-CFDC)
STRATEGIC ALLIANCES
Ontario Tourism Marketing Partnership - OTMP
RTO 11 –Ontario Highlands
Parks Canada
Ministry of Tourism
RTO 9 – The Great Waterway
Travel Media Association of Canada
Ottawa Tourism / Kingston Tourism
RHRTA provides valuable communication opportunities & awareness
for Smiths Falls’ $12,000 investment
Thank you for your Partnership
We couldn’t do it
without you!