https://www.flickr.com/photos/87007001@N04/15126712086

Experimenting With Experimental EthicsAdrian Howard (@adrianh) #SparkLDN

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https://www.flickr.com/photos/marcopako/2390914273

http://www.pnas.org/content/111/24/8788.full

http://www.pnas.org/content/111/24/8788.full

https://www.flickr.com/photos/frenkieb/385690862/

Most of what we read under the name business ethics is either sentimental common sense, or a set of excuses for being unpleasant

– For Business Ethics: A Critical Approach (Jones, Parker & Bos)

https://commons.wikimedia.org/wiki/File:Mamba_(pistol).jpg

https://www.flickr.com/photos/45131642@N00/4433233650

The Trolley Problem

https://www.flickr.com/photos/45131642@N00/4433233650

https://www.flickr.com/photos/45131642@N00/4433233650

https://www.flickr.com/photos/45131642@N00/4433233650

http://photo.credit.goes.here/

The needs of the many, outweigh the needs of the few, or the one

https://www.flickr.com/photos/mikewise/405031536

KEEPCALMIT’S

COMPLICATED

1. Own it

… the myth of the designer’s lack of control

–Victor Papanek

… the myth of the designer’s team’s lack of control

–Victor Papanek

2. Articulate it

http://en.wikipedia.org/wiki/Hippocratic_Oath#/media/File:HippocraticOath.jpg

– Code of Professional Conduct of the User Experience Professionals Association

Ethical Principles

• Act in the best interest of everyone

• Be honest with everyone

• Do no harm and if possible provide benefits

• Act with integrity

• Avoid conflicts of interest

• Respect privacy, confidentiality, and anonymity

• Provide all resultant data

3. Apply it

Implied Consent

http://commons.wikimedia.org/wiki/File:ASDA_in_Keighley.jpg

Informed Consent

Gut Check

What’s the worse that can happen?

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https://en.wikipedia.org/wiki/File:Tower_of_london_from_swissre.jpg

4. Improve it

buildlearn

measure

productdata

ideas

1. Own 2. Articulate3. Apply 4. Improve

All models are wrong, but some are useful. Void where prohibited. Some assembly required. Batteries not included. Any resemblance to real persons, living or dead is purely coincidental. Apply only to affected area. May be too intense for some viewers. Caveat emptor. Article is provided as is without any warranties. Other restrictions may apply.

1. Own 2. Articulate3. Apply 4. Improve

1. Own 2. Articulate3. Apply 4. Improve5. Share

discoveryethics.com@discoveryethics

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