Experience the Connected Future with SAP at MWC

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Experience the Connected Future with SAP, booth 6A30, at Mobile World Congress

Transcript of Experience the Connected Future with SAP at MWC

of organizations will invest inmobile apps, devices and MDM

is drivingthe latest surge indata volume. 4

of executives expectbig data ROIwithin one year. 5

70%

67% of organizations are seekingincreased productivity with their plannedmobile investments. 6

75% of employees in high-growthmarkets bring their own mobile devices foruse at work. 7

< 12% of employees have signedany kind of usage or security agreementwith respect to personal devices. 8

84% of execs said mobile apps willbe important to customer engagement

in the next 3 years. 9

54% of users agree that they wouldswitch to a different service provider if they

could provide better mobile interaction. 10

82% of users want to buy goods &services through mobile devices in

the future. 11

There will be an estimated1.3 billionworldwide mobile workers by 2015.

That’s 37.2% of the population. 1

1, 7, 8 Coad, Carolyn, Tom Badgett, and Corey Sandler. Enterprise Mobility for Dummies. 2 ed. Mississauga: John Wiley & Sons Canada, Ltd., 2013. 2, 6 Dennis McCafferty. Enterprise Mobility Dominates IT Agenda in 2014. QuinStreet Inc., 2 January 2014.3 IEEE Computer Society Journals. Top Technology Trends for 2014. IEEE, 2014.4 Ballve, Marcelo. Mobile And Big Data — The Intersection Of The Internet's Two Defining Trends. Business Insider, 2 February 2014.5 Analytic Solutions From SAP. Video Infographic: Make Intelligent Decisions with Big Data. YouTube, 14 February 2013. 9 Forrester Research, Inc. "Delivering New Levels Of Personalization In Consumer Engagement." Forrester Consulting Thought Leadership Paper. November 2013.10, 11 SAP AG. The Mobile Consumer: Insights on Global Trends Impacting Mobile Momentum and Customer Engagement. Loudhouse, 2013.

over the next 12-18 months. 2

Nearly 50%

The emergence of the Mobile Cloud is the #1 Technology Trend for 2014. 3

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