Post on 30-Oct-2014
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Experience DistributionJumpstart Influential Marketing
Heidi SkinnerEmerging Media Director
January 22, 2009
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Content Distribution
contentcontent defined:
“...In media production and publishing, content
is information and experiencesexperiences that may provide value for an end-user/audience.
Content may be delivered via any delivered via any mediummedium…”
- wikipedia
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What’s Driving the Marketplace?
•Movement away from content silos•Portability•Unlimited distribution•Consumers demand more, better & faster•Everyone is a media owner•If professional content doesn’t meet the
demand,
consumers will attempt to fill the need
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Consumer behavior isn’t changing. It has changed.
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The stats don’t matter anymore
•54% have used a widget •184 million bloggers•73% have read a blog•57% joined at least 1 social network•55% have uploaded photos•83% watch video•38% subscribe to RSS•87% subscribe to email•69% have used mobile data•43% have used location based services•48% started their own blog
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How do we do it?
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Harnessing the power…
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Experience Distribution
Design for environments where we may not be as comfortable, but where consumers live
Requires a shift in how we create, manage and execute experience design
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Re-introduce your creative assets
Aggregated Syndicated & Social
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$850,000,000
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1 million pieces of content are posted every 24 hours
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Keys to success: Authenticity, Accuracy
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Keys to success: Buzzworthy, Reach
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Think of yourself as a portal
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When architected well, distribution appears seamless
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Every day, the bar is raised
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well, sort of…
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