Expanding Your Ministry Through Publishing

JAX Pastor’s Conference January 2016

38 years in publishing and retail

SVP, Publisher Thomas Nelson Bible Group

Resources Pastor, Grace Chapel

SVP, Marketing, Worthy Publishing

Written and/or co-authored 20+ books

Special Gift

Extra Special Gift

How Do I Spread My Message?

One Vision

Need to take people deeper in the teaching

Other opportunities

Tracks

Booklets

Serving people outside the local community

What are my Next Steps?

Traditional Publishing

vs. Self

Publishing

Why Self Publish?

Time

Control

Rights

Market Testing

Limited Market

Better Economics

Legacy

Self Publishing Cons

You write on your own dime

You have to find editorial & writing help

You must find the creative design talent and fund it

You only make money on what you sell

Why Traditional Publishing?

You get paid to write the book

Editorial & design expertise

Manufacturing & inventory funding

Sales & distribution connections

Credibility

Traditional Publishing Cons

You need an agent

You don’t have total control

You may not have veto rights

You make royalty instead of margin

Getting Started

Vision

Self or traditional

Content

Platform

Team

Questions to Ask

What is your timeline?

What is your budget?

Are you a multi-tasker and a DIYer by nature?

How important to you is creative control?

Questions to Ask

How niche is your subject or genre?

Where will your audience find your book?

How much do you enjoy marketing?

Do you have plans to repurpose the material?

Where to Begin?

Transcribe sermons

Start with publishing you sermon outlines

Try a Study Guide for small groups and external use

Develop your best series into a book

Look for people & opportunities

Traditional Publisher

Worthy Trade

Worthy Inspired

WorthyKids

Ellie-Claire

waynehastings.com

waynehastings.comwayne@waynehastings.com

wayneh@worthypublishing.com