Marilyn  Waite  |  @WaiteMarilyn  |  www.marilynwaite.com  Telecom  Paris  3  July  2014    

*Cow  Photo  by  Olivier  French  

Contents  

The  business  case  for  sustainable  transformation                          

                           1  Sustainability  Defined                              2  The  Business  

Journey                                          SURF  Framework                

                       

1  What  is  sustainability?  Sustainable  Development?  

Early  Civilizations  •  The  Maya  •  The  Anlo  

1713  •  Sylvicultura  Oeconomica  (Hans  Carl  von  Calowitz)  

1750  to  1850    •  Industrial  Revolution  

1938  •  Income  from  Natural  Resources  without  Destroying  Capital  

1962  •  Silent  Spring  •  Environmental  Movements  

1972  • Only  One  Earth  

1987  • UN  WCED  –Our  Common  Future  

1990s  •  1992  Earth  Summit  

•  70  definitions  of  sustainable  development  

“Sustainable development is development that meets the needs of the present, without compromising the ability of future generations to meet their own needs.” -WCED, 1987

“A creatively ambiguous phrase…an intuitively attractive but slippery concept.”  -­‐Mitchel,  1997    

“An obligation to leave behind a generalized capacity to create well-being.” -Solow, 1993

“Meeting  the  needs  of  all  generations,  present  and  future,  while  improving  their  well-­‐being  through  social,  economic,  environmental,  and  intergenerational  efforts.”  –  Waite,  2014  

�  Sustainable:  an  adjective  

�  Sustainable  development:  a  path  

�  Sustainability:  an  end-­‐goal  

                       

2What  is  the  biggest  sustainability  challenge  facing  business  today?  

“We define sustainable development as forms of progress that meet the needs of the present without compromising the ability of future generations to meet their needs.” (WBCSD)

“For the business enterprise, sustainable development means adopting business strategies and activities that meet the needs of the enterprise and its stakeholders today while protecting, sustaining and enhancing the human and natural resources that will be needed in the future.” (IISD, 1992)

� Why  go  sustainable?       •  New  products  using  sustainability  

•  Innovation  driven  by  QBL  •  Talent  gains  •  Reduce  water,  energy,  waste  disposal  costs    

Risk      

Brand  +  Reputation      

•  On-­‐site,  Off  grid  Renewable  Energy  •  Litigation  •  Eliminate  need  for  Clean-­‐Up  •  Compliance  Costs  

•  Loyalty  •  Customer  concern  for  People  and  Planet  •  More  attractive  contracts  with  suppliers  

and  governments  

 

P  =  R  –  C  

�  The  CSO*  

*PwC  –  The  Sustainability  Executive,  September  2012,  Longsworth,  Doran,  Webber  

�  Concepts  

Cradle-­‐to-­‐Cradle  

Green  Economy  

Circular  Economy  

Blue  Economy  

Waste  =  Food  

Rebuild  Capital.  Financial.  Manufactured.  Human.  

Social.  Natural.  Improve  Well-­‐being.  Reduce  Environmental  

Risks.  Local  System  of  Production  and  Consumption.    

Sustainability  Capital  

Human-­‐made.  Human  knowledge  &  skills.  

Natural  capital.  Social  capital.  

�  Standards  &  Guidelines  

Global  Compact  (UN)  

World  Business  Council  for  SD  Guidelines  

Human  rights;  Equal  Opportunities;  Freedom  of  Association;  Compensation,  Opportunities  to  Improve  Skills;  Workplace  Safety,  Health  &  

Environment;  Fair  Competition;  Civil  Engagement  

Set  Boundaries.  Measure  Direct  and  Indirect  Impacts.  Assess  Contribution  

to  Development.  Prioritize  the  Management  Response.    

Sustainability  Reporting:  People.  Planet.  Profit.  

Human  Rights,  Freedom  of  Association,  No  Forced  Labor,  No  Child  Labor,  No  

Discrimination,  Precautionary  Approach,  Environmental  Responsibility,  

Environmental  Technology,  No  Corruption  

Social  Responsibility  (no  certification).  Environmental  management  systems.  ISO  26000,  ISO  14000  

Global  Reporting  Initiative  (Non-­‐Profit)  

Global  Sullivan  Principles  

�  Indices  

Dow  Jones  Sustainability  Index  

FTSE4Good  

Genuine  Progress  Indicator  

Social  Progress  Index  

Tracking  stock  performance:  Economic,  Environmental  

and  Social  Criteria.  

CSR  standards:  Environment,  Human  Rights,  Supply  Chain  Labor,  Anti-­‐bribery,  Climate  

Change.    

Replacing  GDP:  +  Volunteer  Work.  Non-­‐paid  household  work.  Services  of  Consumer  Durables.  

Services  of  Highways.  Net  capital  investment.  -­‐  Crime.  Family  breakdown.  Automobile  

accidents.  Loss  of  leisure  time.  Underemployment.  Pollution.  Resource  

Depletion.  Basic  Human  Needs.  

Foundations  of  Wellbeing.  Opportunity.  

�  Specific  Tools  &  Methods  

Backcasting  

Carbon  Footprinting  

Ec0logical  Footprinting  

Water  Footprinting  

Life  Cycle  Analysis  

Outcome  first.  

Total  Greenhouse  Gases  Emitted  per  unit  of  time.  

Total  Volume  of  Freshwater  used  for  goods  and  services.  Water  Consumed  and/or  Polluted  per  

unit  of  time.  

Inventory  of  Relevant  Energy,  Material  Inputs,  Environmental  Releases.  Evaluation  of  Impacts.  

Land  area  and  water  required  for  consumption  and  waste  using  

prevailing  technology.  

                       

3  “There  are  too  many  metrics  and  they’re  too  confusing.”  

(1)  Raw  Material  (Bamboo)  

(2)  Bamboo  Fiber  

(3)  Bamboo  Yarn  

(4)  Bamboo  Cloth  

(5)  Bamboo  T-­‐Shirt  

!

! ! ! ! !

How do the products in the supply chain measure when it comes to:

•  Greenhouse  Gas  Emissions  •  Water  Use  (Efficiency,  Recycled,  Rainwater)  •  Energy  Use  (Efficiency,  Low  Carbon,  Renewable)  •  Land  Use  (Ecological  Footprint,  Soil  Quality)  •  Transportation  (Distance,  Pollutants,  Renewable)  •  Materials  (Biodegradable,  Recycled,  Sustainably  Harvested)  •  Waste  (Composting,  Cradle-­‐to-­‐Cradle,  Re/Up-­‐Cycling)  •  Pollution  (Air,  Land,  Water)  •  Labor  (working  conditions,  fair  wages)  •  Long-­‐term  Profit    *Non-­‐exhaustive  list  

                       Follow  the  Frog  Rainforest  Alliance  Example  

What does the user do with the product or service?

•  Throw-­‐away    •  Reduce/Efficiently  use  •  Reuse  •  Recycle  •  Biodegrade/Compost  (and  systems  in  place  to  help)  

User                              (for  bamboo  textile  t-­‐shirt)  

 

Energy  (washing,  drying)  

Water  (washing)  

Chemicals  (bleaching,  stain  

removing)  

Pollutants  Associated  with  

Use  (GHG  emissions,  effluents)  

Durability  (one  year?  lifetime?)  

End-­‐of-­‐Life  (system  to  

upcycle,  system  to  biodegrade  effectively)  

Relations  (stakeholders)  

 

Workers  (every  step  of  value  chain)  

Civil  Society  (non-­‐profit  institutions,  

NGOs)  

Government  (local,  regional,  national,  international)  

Communities  surrounding  operations  

Independent  Third  Parties  

Clients  (internal,  external)  

Society  (People)  

Economy  (Profit)  

Environment  (Planet)  

Four  Pillars  of  Sustainable  Development  

Society  

       Environment  

Economy  

Future  Generations      

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