Post on 05-Jul-2015
“Making the beauty aspect of society available to all”
EXCLUSIVE ACCESS
ORIGINS
Niche market, Personal reasons, Disabled members of society
Noticeable difficulty in finding accessible hair salons/ beauty salons/ Spas
Noticeable difficulty in finding accessible beauty retailers
Absence of social aspect eg: All important gossip in hairdressers
An exclusive club/group
WHAT IS EXCLUSIVE ACCESS?
Also creates a social event to promote the social aspect of the society
The events are held in hotels and hold all your fully accessible beauty requirements
For a monthly membership fee, Members get access to monthly beauty events
Managed through a Website
An exclusive club/group for disabled members of society
FACEBOOK PAGE
WEBSITE
THE EVENTS
18 – 60 year old women who
experience mobility difficulties
Miss out on essential beauty
activities
Gap in the market –no other company offers this exclusive
service
TARGET MARKET
Michael Hickey – Irish
Wheelchair Association
board member
Enable Ireland Focus Group
Facebook feedback –nearly 200
likes
Positive replies from potential
beauty suppliers
PRIMARY RESEARCH
1.Little start up costs –no employee costs 2.Revenues from monthly membership fee
Expenses: website development, domain name and event locations
FINANCE
THANK YOU FOR LISTENING