Exciting NEW products Product enhancements Simple steps for growing your sale

Goal setting Communication plan Successful popcorn kick-off

INCENTIVES that motivate!

2013 Popcorn Sale

• Scouts want to hear “yes” more often at the

door• Give Scouting families unique products they’re

excited to sell.

• Emphasis on mid-range priced products, $15 -

$20

• Bring unique and flavourful products to the

consumer

• Continue to offer the healthiest products in the industry - All products have Zero grams of Trans-Fat

New Products

2013 Product Line-up

NEW: Dark & White Chocolatey

Drizzle

New Products

NEW: Bacon Ranch Tin

New Products

New ProductsNEW: Cheddar Cheese & Jalapeño Pepper

New ProductsNEW: Sour Cream & Onion

A Little Heat

Certified Kosher

Changes to S&S

ReplacesTriple Chocolatey Delight

Product Improvement

Sweet & Savoury Collection

• NEW Dark & White Chocolatey

Drizzle

• NEW Cheddar Cheese Corn

• NEW Kettle Corn pre-pop

Now That You’ve Tasted It…

Talk aboutSweet and Savoury!

New Tin Design!

New Tin Design

Chocolate Lover’s Collection

http://www.scouts.ca/popcorn/canadian-forces-program.html

Meet Ging-Gang

Now That’s Motivating!

• Grand prize to the 3 tops sellers in Battlefields!

• A trip for 4 to the Metro Toronto Zoo, a night’s stay at a hotel and a $100 gift card for a local restaurant

Grow Your Sale

1. Plan your program and Set Goals

2. Motivate your Scouts with INCENTIVES!

3. Build your best Popcorn Kickoff ever!

4. Constantly Communicate with Scouts and parents

5. Use the best ways to Sell and achieve your goal!

Set Your Goal

Only 40% of the Scouts set a sales goal

Scouts setting a goal had an average sale of $1,076

Scouts without a goal averaged $332 in sales

Groups that set goals averaged $10,380 in sales.

Groups without a goal averaged $6,900 in sales

Only 46% of the Groups set a sales goal

A Challenge

Blast from the Past

Shhhhh!

Halloween Fun!

Motivate Your Scouts

Motivate Your Scouts

• Build your own group-level incentives

• Pie in the Face for $500 Sellers!

• Top Group Seller Prizes!• Pizza Party for reaching the

goal!• Post-Secondary

Scholarship

• Sell $2,500 one time and 6% of your total sales each year is invested in your own Post-Secondary scholarship account

Build the BEST Kickoff

The kickoff is the single most important factor for

you to have a good sale

Have a 30-minute fun-filled Popcorn Kickoff:• Refer to the Leader Guide at

www.scoutpopcorn.ca• Make it FUN and FESTIVE!• Show parents what’s in it for them• Have giveaways and prizes• Prepare your Scouts• Have role plays and practice the sales script• Help your Scouts gain the confidence to

sell!

Build the BEST Kickoff

Want to close sales? Take the following approach when speaking to a potential customer…

Hi, my name is _____ and I’m a Scout with Group ___.

I’m selling popcorn so I can ______.

You can help me reach my goal by trying some of my popcorn!

Will you please help me?

More effective than asking, “Want to buy some popcorn?” don’t you think?

Communication

It’s important to follow up after your kickoff andthroughout the sale with important sale information.

Use email, social media, and meetings to remind families about:

• Sales goal for each Scout• Key sale dates• Scout rewards available

Go to www.scoutpopcorn.ca to access communication tools:

• Promotional Images• Leader Guide

Take Order Sale

Scouts use an order formto go door-to-door or sell to family and friends.

• Establish your dates – take order sales typically start immediately

after kickoff.

• Determine sales territory• Create a “Blitz Day” to have youth sell as

a group activity

• Have parent(s) take an order form to work

Key Dates

Orders to be submitted by 11:59 p.m. on

Monday, November 4th

Pickup November 21, 22, 23

Next Steps

1. Plan your program and Set Goals

2. Motivate your Scouts with INCENTIVES!

3. Build your best Popcorn Kickoff ever!

4. Constantly Communicate with Scouts and parents

5. Use the best ways to Sell and achieve your goal!

10 Commandments for a Successful Campaign

1. Support popcorn in your program

2. Plan your fall sale campaign dates as part of your group’s annual planning in May or June

3. Foster competition with youth, sections, groups, areas. * John and Vicky have a public

competition going on. Pssst. John isn’t looking… Buy popcorn from Vicky

4. Recognize sellers – make them the stars of your meeting and let everyone know they too

can be a star with effort

5. Spend money to make money – e.g. local rewards within your group

6. Support your youth with sales tools and tips

7. Use thank you cards

8. Focus on number of products sold and the youth’s effort, not on dollars

9. Be clear to parents and you on rewards and benefits

10. Remember that our customers aren’t buying popcorn, they’re supporting Scouting!

Safety Tips• Always wear your uniform

• Always sell in pairs or be accompanied by an adult

• Always act like a true Scout and be polite! You are the face of Scouting

• Always walk on sideways and driveways – NEVER across a customer’s grass

• Never carry large amounts of cash with you

• Never enter anyone’s house

• Remember to carry 2 pens and use a clipboard

• Make sure you know all the products you are selling

• Tell people where the money is going

• Don’t get discouraged! Just remember, the more people you ask, the more people will buy

• Remind your parents, aunts and uncles what a great gift popcorn would be for a teacher, friend or co-worker.

• Ask your parents to help. They might belong to a club or can take your sales sheet to work

• Make sure you say thank you and give thank you cards

• Keep your order form for next year so you can ask the same people next year.

Practice!• Focus on Scouting instead of the product. If they wanted to buy popcorn, they

could get it cheaper at the store

• Be specific on how the money will be used

• Maintain eye contact

• Be polite

• If someone says they’re on a diet or they don’t like popcorn, let them know it

makes a great gift or they could buy the gift of popcorn for our Canadian Forces

• Practice until you don’t have to think about what you are going to say

• Say thank you – even if they don’t buy.

• Most people who don’t buy popcorn have never been asked!